Research team continues to garner headlines
Last week, Fox School professors Dr. Vinod Venkatraman, Dr. Angelika Dimoka and Dr. Paul A. Pavlou, who identified an area of the brain that can better predict the success of TV ads, were featured in two publications. Locally, WHYY published an article supplement a well-produced piece for radio. (Audio available online.) Nationally, MIT Technology Review took a look into the future of neuromarketing, and spoke with Fox’s team on the subject.