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Dr. Xue Bai is an Associate Professor of Marketing and Management Information Systems and the Milton F. Stauffer Senior Research Fellow. She joins the Fox School from the University of Connecticut, where she had served since 2007 as a faculty member in the School of Business.
Bai’s research applies data mining and mathematical modeling methods to problems in online platforms and social media. She has led courses on similar topics. She recently received abundant media coverage for her research into social media addiction, and its correlation with the timing of user’s posts.
She publishes in top journals in information systems and management science. She is a senior editor of the Production and Operation Management journal and an associate editor of Decision Support Systems, and has served as an associate editor of Information Systems Research for many years.
Bai earned her PhD degree from Carnegie Mellon University and her BS degree from Tsinghua University.