Maureen Morrin


  • Marketing and Supply Chain Management
Office: Alter Hall 513
Phone: 215.204.8189

Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process. Her articles have been published in leading journals, such as the Journal of Consumer Research, Journal of Marketing Research and the Journal of Consumer Psychology.

She is a member of the editorial review boards of the Journal of Marketing and the Journal of Public Policy & Marketing and is an area editor for the Journal of Consumer Psychology. Dr. Morrin has presented her research at many universities, as well as national and international conferences. Her corporate background includes five years in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products). Dr. Morrin has received external grants to support her research and several honors, including a Top Ten Reviewer Award from the Journal of Consumer Psychology and an outstanding reviewing award from the Journal of Public Policy & Marketing.