Masaaki Kotabe, the Washburn Chair Professor of International Business and Marketing, and coauthor Kristiaan Helsen, launched the 6th edition of Global Marketing Management, published by John Wiley & Sons.
Masaaki Kotabe, the Washburn Chair Professor of International Business and Marketing, and coauthor Kristiaan Helsen, launched the 6th edition of Global Marketing Management, published by John Wiley & Sons.