Tapping into the United States Home Brewing Market

Since 1977, the Australian-based Coopers Brewery has successfully manufactured and sold its homebrew kits and ingredients in 26 countries worldwide. Coopers engaged Fox Management Consulting to identify ways to maximize sales of their homebrew kits and ingredients in the United States. Coopers was provided with a go-to market strategy for a new market of recreational homebrewers as well as strategies to innovate the traditional homebrewing supply chain. Read more.