Seulgi Lee holds dual bachelor’s degrees in German Language and Literature and Business Administration from Ewha Womans University, as well as an M.S. in Tourism from Hanyang University in Seoul, South Korea. Her industry experience at an inbound travel agency, Jeju Tourism Organization (JTO), and the Korea Culture and Tourism Institute (KCTI) has given her a multifaceted perspective on tourism. Her research has primarily focused on sustainable tourism and destination marketing, using experimental methods, while her current research interests center on consumer experience and behavioral economics in tourism and hospitality.