Pratyush Yadav was born and raised in India, and earned his MBA in Sports Management from the Real Madrid Graduate School, Universidad Europea, as well as a B.Sc. in Applied Mathematics from the University of New Mexico. His research interests include gamification and digital innovation in sports, consumer behavior, and sports analytics. He is also an active participant in the fantasy sports community and co-hosts a podcast focused on Fantasy Premier League and fantasy sports. Outside of academics, he enjoys photography and playing padel.