Dissertation: How Package Rigidity and Political Identity Influence Purchase Intention
Patricia Ciavarello is the assistant dean of outreach and undergraduate programs at Hofstra University’s Frank G. Zarb School of Business. She directs all programming for over 1,400 undergraduate business students and manages branding and outreach efforts, including the Zarb School’s online and social footprint. Patricia also cultivates employer, alumni and community relationships, developing distinctive experiential opportunities for students and teaches marketing at the undergraduate level. She also has extensive experience within the healthcare industry. Patricia coordinated all marketing efforts for an entire hospital network, creating campaigns that generated over $1 million for six consecutive years and increased visits to over 1 million annually.
Patricia earned a DBA from the Fox School of Business and her Bachelor of Business Administration and Master of Science Degrees in Marketing from Hofstra University.