Pallavi Chitturi

Profile Picture of Pallavi Chitturi

Pallavi Chitturi

  • Fox School of Business and Management

    • Statistics, Operations, and Data Science

      • Research Professor


Pallavi Chitturi is Professor in the Department of Statistics, Operations, and Data Science and Academic Director of the Executive Doctorate in Business Administration program. Dr. Chitturi teaches statistics courses at The Fox School and for the Executive DBA and Executive MBA programs. She has taught at Temple University’s Rome and Tokyo campuses, and at Pontificia Universidad Javeriana in Bogota, Colombia. Dr. Chitturi’s research interests are in the areas of choice based conjoint analysis, experimental design, and quality assurance. Dr. Chitturi has made several research presentations at national and international conferences and has published articles in statistics and quality management journals. Dr. Chitturi has successfully supervised Ph.D. dissertations and published a book titled ‘Choice Based Conjoint Analysis – Models and Designs’.

Dr. Chitturi is a recipient of the Lindback Distinguished Teaching Award, the Musser Award for Excellence in Service, the Musser Award for Excellence in Teaching, the Andrisani-Frank Undergraduate Teaching Award, DBA Faculty of the Year, and the Crystal Apple Teaching Award. She was named a Dean’s Teaching Fellow for innovation and excellence in teaching. Dr. Chitturi was awarded 3 grants from the U.S. Navy’s Naval Logistics Readiness Research Center and one grant from the Office of The Vice-Provost for Research at Temple.

Research Interests

  • Choice Based Conjoint Analysis
  • Experimental Design
  • Quality Assurance

Courses Taught




SBM 3585

Diamond Peer Teachers - Internship I


STAT 1102

Quantitative Methods for Business II


STAT 2103

Statistical Business Analytics


BA 9683

Research Project I


BA 9783

Research Project II


BA 9813

Problem Solving using Quantitative Research Methods


BA 9883

Research Project III


BA 9883

Directed Reading/Study


STAT 5801

Statistical Analysis for Management


Selected Publications


  • Chitturi, P., Taylor, S., & Mudambi, S. (2022). #THOUGHTLEADER: Tradeoffs in Social Media Strategies for B2B CEOs. Fox Business Review, 1(2).

  • Chitturi, P. & Carides, A. (2020). Experimental design issues in choice-based conjoint applied to patient choice in healthcare. J Comp Eff Res, 9(2), 141-147. England. 10.2217/cer-2019-0115

  • Xiao, J. & Chitturi, P. (2018). Some Results on Pareto Optimal Choice Sets for Estimating Main Effects and Interactions in 2 n and 3 n Factorial Plans. Sankhya B, 80(1), 37-59. Springer Science and Business Media LLC. doi: 10.1007/s13571-017-0146-x.

  • Chitturi, P. & Mudambi, S. (2018). Building Brand Value in Business Markets. In Array, B-to-B Marketnfuhrung: Grundlagen, Konzepte und Best Practices [B-to-B Brand Management: Fundamentals, Concepts, and Best Practices] (pp. 181-198). Gabler Verlag. doi: 10.1007/978-3-658-05097-9.