Nattawat (Topp) Theeralerttham is a Fulbright Scholar and a PhD Candidate in Marketing. His research explores the intersection of Artificial Intelligence (AI) and consumer behavior, focusing on motivation and decision-making processes. He has been recognized with multiple awards for his research excellence.
Beyond his research, Nattawat brings extensive pedagogical experience across undergraduate and graduate levels. As a testimony to his teaching excellence, he earned an exceptional student evaluation rating of 4.9/5.0 for his Marketing Research course.