Crystal Reeck

Crystal Reeck

  • Fox School of Business and Management

    • Marketing

      • Assistant Professor

Biography

Dr. Crystal Reeck is a tenure-track Assistant Professor at the Fox School of Business, where she also serves as the Associate Director of the Center for Applied Research in Decision Making. She completed both her Bachelor’s and Master’s degrees at Stanford University, and she holds a Ph.D. in psychology and neuroscience from Duke University. She joined the faculty from Columbia Business School, where she served as a Postdoctoral Research Scholar and Adjunct Assistant Professor in the Decision Making and Negotiations Cross Disciplinary area.

To trace the processes underlying consumer behavior and decision making, her research uses a range of methods including traditional behavioral approaches, psychophysiological measures, eye-tracking and MouselabWeb, and functional magnetic resonance imaging. Her research investigates a number of topics, including self-control, emotion and emotion regulation, social processes, and choice architecture interventions. She has published her research in peer-reviewed journals that span multiple fields, including Science, Proceedings of the National Academy of Sciences, Journal of Marketing, and Trends in Cognitive Sciences.

Dr. Reeck has won several awards for her research as well as her teaching. In addition to awards from Temple, she has also been honored by the Behavioral Science and Policy Association, the Social and Affective Neuroscience Society, and the Association for Psychological Science. Her work has been featured in media outlets, such as Bloomberg Businessweek, and funded by various foundations and national granting agencies, including the National Science Foundation and the American Psychological Association.

Research Interests

  • Consumer behavior
  • Emotion regulation
  • Decision making

Courses Taught

Number

Name

Level

MKTG 3509

Customer Data Analytics

Undergraduate

BA 9207

Quantitative Research Methods II

Graduate

Selected Publications

Recent

  • Dorison, C.A., Lerner, J.S., Heller, B.H., Rothman, A.J., Kawachi, I.I., Wang, K., Rees, V.W., Gill, B.P., Gibbs, N., Ebersole, C.R., Vally, Z., Tajchman, Z., Zsido, A.N., Zrimsek, M., Chen, Z., Ziano, I., Gialitaki, Z., Ceary, C.D., Lin, Y., Kunisato, Y., Yamada, Y., Xiao, Q., Jiang, X., Du, X., Yao, E., Wilson, J.P., Cyrus-Lai, W., Jimenez-Leal, W., Law, W., Collins, W.M., Richard, K.L., Vranka, M., Ankushev, V., Schei, V., Križanić, V., Kadreva, V.H., Adoric, V.C., Tran, U.S., Yeung, S.K., Hassan, W., Houston, R., Lima, T.J., Ostermann, T., Frizzo, T., Sverdrup, T.E., House, T., Gill, T., Fedotov, M., Paltrow, T., Jernsäther, T., Koptjevskaja-Tamm, M., Hostler, T.J., Ishii, T., Szaszi, B., Adamus, S., Suter, L., Habib, S., Studzinska, A., Stojanovska, D., Janssen, S.M., Stieger, S., Schulenberg, S.E., Tatachari, S., Azouaghe, S., Sorokowski, P., Sorokowska, A., Song, X., Lewis, S.C., Sinkolova, S., Grigoryev, D., Drexler, S.M., Daches, S., Geniole, S.N., Vračar, S., Massoni, S., Zorjan, S., Sarıoğuz, E., Izquierdo, S.M., Alves, S.G., Pöntinen, S., Solas, S.Ã., Ordoñez-Riaño, S., Očovaj, S.B., Onie, S., Lins, S., Çoksan, S., Sacakli, A., Ruiz-Fernández, S., Geiger, S.J., FatahModares, S., Walczak, R.B., Betlehem, R., Vilar, R., Cárcamo, R., Ross, R.M., McCarthy, R., Ballantyne, T., Westgate, E.C., Afhami, R., Ren, D., Monteiro, R.P., Reips, U., Reggev, N., Calin-Jageman, R.J., Pourafshari, R., Oliveira, R., Nedelcheva-Datsova, M., Rahal, R., Ribeiro, R.R., Radtke, T., Searston, R., Habte, R., Zdybek, P., Chen, S., Maturan, P.L.G., Perillo, J.T., Isager, P.M., Kačmár, P., Macapagal, P.M., Szwed, P., Hanel, P.H., Forbes, P.A., Arriaga, P., Paris, B., Papachristopoulos, K., Correa, P.S., Kácha, O., Bernardo, M., Campos, O., Bravo, O.N., Galindo-Caballero, O.J., Ogbonnaya, C.E., Bialobrzeska, O., Kiselnikova, N., Simonovic, N., Cohen, N., Nock, N.L., Johannes, N., Albayrak-Aydemir, N., Say, N., Torunsky, N., Doren, N.V., Sunami, N., Rachev, N.R., Majeed, N.M., Schmidt, N., Nadif, K., Corral-Frías, N.S., Ouherrou, N., Pantazi, M., Lucas, M.Y., Vasilev, M.R., Ortiz, M.V., Butt, M.M., Kabir, M., Muda, R., Rivera, M.D.C.M.T., Sirota, M., Seehuus, M., Parzuchowski, M., Toro, M., Hricova, M., Maldonado, M.A., Marszalek, M., Karekla, M., Mioni, G., Bosma, M.J., Westerlund, M., Vdovic, M., Bialek, M., Silan, M.A., Anne, M., Misiak, M., Grinberg, M., Capizzi, M., Barría, M.F.E., Kurfali, M.A., Mensink, M.C., Harutyunyan, M., Khosla, M., Korbmacher, M., Adamkovič, M., Ribeiro, M.F.F., Terskova, M., HruÅ¡ka, M., Martončik, M., Voracek, M., Čadek, M., Frías-Armenta, M., Kowal, M., Topor, M., Roczniewska, M., Oosterlinck, M., Kohlová, M.B., Paruzel-Czachura, M., Romanova, M., Papadatou-Pastou, M., Lund, M.L., Antoniadi, M., Jones, M.V., Ortiz, M.S., Manavalan, M., Muminov, A., Kossowska, M., Friedemann, M., Wielgus, M., Varella, M.A., Colloff, M.F., Bradford, M., Vaughn, L.A., Eudave, L., Vieira, L., Pineda, L.M.S., Pérez, L.C., Lazarevic, L.B., Jaremka, L.M., Kushnir, E., Anton-Boicuk, L., Coelho, G.L.d.H., Ahlgren, L., Levitan, C.A., Micheli, L., Volz, L., Stojanovska, M., Boucher, L., Samojlenko, L., Delgado, L.G.J., Kaliska, L., Warmelink, L., Rojas-Berscia, L.M., Yu, K., Wachowicz, J., Desai, K., Barzykowski, K., Kozma, L., Evans, K., Kirgizova, K., Agesin, B.E., Koehn, M.A., Wolfe, K., Korobova, T., Klevjer, K., Schie, K.v., Vezirian, K., Damnjanović, K., Thommesen, K.K., Schmidt, K., Filip, K., Grzech, K., Hoyer, K., Moon, K., Rana, K., Janjić, K., Suchow, J.W., Kielińska, J., Vásquez, J.E.C., Beitner, J., Vargas-Nieto, J.C., Roxas, J.C.T., Taber, J., Urriago-Rayo, J., Pavlacic, J.M., Bavolar, J., Soto, J.A., Olofsson, J.K., Vilsmeier, J.K., Messerschmidt, J., Czamanski-Cohen, J., Boudesseul, J., Lee, J.M., Kamburidis, J., Zickfeld, J., Miranda, J.F., Verharen, J.P., Hristova, E., Beshears, J.E., Đorđević, J.M., Bosch, J., Valentova, J.V., Antfolk, J., Berkessel, J.B., Schrötter, J., Urban, J., Röer, J.P., Norton, J.O., Silva, J.R., Pickering, J.S., Vintr, J., Uttley, J., Kunst, J.R., Ndukaihe, I.L., Iyer, A., Vilares, I., Ivanov, A., Ropovik, I., Sula, I., Sarieva, I., Metin-Orta, I., Prusova, I., Pinto, I., Bozdoc, A.I., Almeida, I.A., Pit, I.L., Dalgar, I., Zakharov, I., Arinze, A.I., Ihaya, K., Stephen, I.D., Gjoneska, B., Brohmer, H., Flowe, H., Godbersen, H., Kocalar, H.E., Hedgebeth, M.V., Chuan-Peng, H., Sharifian, M., Manley, H., Akkas, H., Hajdu, N., Azab, H., Kaminski, G., Nilsonne, G., Anjum, G., Travaglino, G.A., Feldman, G., Pfuhl, G., Czarnek, G., Marcu, G.M., Hofer, G., Banik, G., Adetula, G.A., Bijlstra, G., Verbruggen, F., Kung, F.Y., Foroni, F., Singer, G., Muchembled, F., Azevedo, F., Mosannenzadeh, F., Marinov, E., Å trukelj, E., Etebari, Z., Baskin, E., Garcia, E.O.L., Musser, E., Steenkiste, I.v., Ahn, E.R., Pronizius, E., Jackson, E.A., Manunta, E., Agadullina, E., Å akan, D., Dursun, P., Dujols, O., Dubrov, D., Willis, M., Tümer, M., Beaudry, J.L., Popović, D., Dunleavy, D., Djamai, I., Krupić, D., Vega, D., Du, H., Mola, D., Davis, W.E., Holford, D.L., Lewis, D.M., Vaidis, D.C., Ozery, D.H., Ricaurte, D.Z., Storage, D., Sousa, D., Alvarez, D.S., Rosa, A.D., Krupić, D., Marko, D., Moreau, D., Reeck, C., Correia, R.C., Whitt, C.M., Lamm, C., Solorzano, C.S., Bastian, C.C.v., Sutherland, C.A., Overkott, C., Aberson, C.L., Wang, C., Karashiali, C., Noone, C., Chiu, F., Picciocchi, C., Karaarslan, C., Cellini, N., Esteban-Serna, C., Reyna, C., Batres, C., Li, R., Grano, C., Carpentier, J., Tamnes, C.K., Fu, C.H., Ishkhanyan, B., Bylinina, L., Jaeger, B., Bundt, C., Allred, T.B., Bokkour, A., Bogatyreva, N., Chopik, W.J., Antazo, B., Behzadnia, B., Becker, M., Cocco, B., Chou, W., Hubena, B., Žuro, B., Aczel, B., Baklanova, E., Bai, H., Balci, B.B., Babinčák, P., Dixson, B.J.W., Mokady, A., Kappes, H.B., Atari, M., Szala, A., Szabelska, A., Aruta, J.J.B., Domurat, A., Arinze, N.C., Modena, A., Adiguzel, A., Monajem, A., Arabi, K.A.E., Özdoğru, A.A., Torres, A.J.O., Theodoropoulou, A., Jurković, A.P., Kassianos, A.P., Findor, A., Hartanto, A., Landry, A.T., Ferreira, A., Santos, A.C., Rosa-Gomez, A.D.l., Gourdon-Kanhukamwe, A., Todsen, A.L., Karababa, A., Janak, A., Bran, A., Tullett, A.M., Kuzminska, A.O., Krafnick, A.J., Urooj, A., Khaoudi, A., Ahmed, A., Groyecka-Bernard, A., Askelund, A.D., Adetula, A., Belaus, A., Charyate, A.C., Wichman, A.L., Stoyanova, A., Greenburgh, A., Thomas, A.G., Arvanitis, A., Forscher, P.S., Mallik, P.R., Primbs, M.A., Miller, J.K., Moshontz, H., Urry, H.L., IJzerman, H., Basnight-Brown, D.M., Chartier, C.R., Buchanan, E.M., & Coles, N.A. (2022). In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries. Affect Sci, 3(3), 577-602. Switzerland. 10.1007/s42761-022-00128-3

  • Fareri, D.S., Hackett, K., Tepfer, L.J., Kelly, V., Henninger, N., Reeck, C., Giovannetti, T., & Smith, D.V. (2022). Age-related differences in ventral striatal and default mode network function during reciprocated trust. Neuroimage, 256, 119267. United States. 10.1016/j.neuroimage.2022.119267

  • Reeck, C., Gamma, K., & Weber, E.U. (2022). How we decide shapes what we choose: decision modes track consumer decisions that help decarbonize electricity generation. THEORY and DECISION, 92(3-4), 731-758. 10.1007/s11238-022-09874-z

  • Reeck, C. & Onuklu, N.N.Y. (2022). Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions. Front Psychol, 13, 872670. Switzerland. 10.3389/fpsyg.2022.872670

  • Mrkva, K., Posner, N.A., Reeck, C., & Johnson, E.J. (2021). Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge (vol 85, pg 67, 2021). JOURNAL of MARKETING, 85(5), 161-161. 10.1177/00222429211031013

  • Mrkva, K., Posner, N., Reeck, C., & Johnson, E. (2021). Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge. Journal of Marketing, 85(4), 67-84. doi: 10.1177/0022242921993186.

  • Reeck, C., Figner, B., Weber, E.U., Steffener, J., Krosch, A.R., Wager, T.D., & Johnson, E.J. (2021). Framing the Future First: Medial Temporal Lobe Activation Discriminates Delay and Acceleration Framing in Intertemporal Choice. JOURNAL of NEUROSCIENCE PSYCHOLOGY and ECONOMICS, 14(2), 71-80. 10.1037/npe0000122

  • Mrkva, K., Posner, N., Reeck, C., & Johnson, E. (2021). Design Systems with Your Most Vulnerable Users in Mind. Harvard Business Review, 1-5. Harvard Business School Publishing.

  • Brough, A., Donnelly, G., Griskevicius, V., Markowitz, E., Raimi, K., Reeck, C., Trudel, R., Waldman, K., Winterich, K., & Wolske, K. (2020). Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions. Social Marketing Quarterly, 26(4), 309-324. doi: 10.1177/1524500420970129.

  • Venkatraman, V. & Reeck, C. (2019). Decision Neuroscience. In A Handbook of Process Tracing Methods (pp. 234-248). doi: 10.4324/9781315160559-16.

  • Reeck, C. & Venkatraman, V. (2019). Decision Neuroscience: fMRI Insights into Choice Processes. In A Handbook of Process Tracing Methods 2nd Edition. Routledge.

  • Kim, Y. & Reeck, C. (2019). Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns. Front Psychol, 10, 2353. Switzerland. 10.3389/fpsyg.2019.02353