Understand how companies and services make decisions and identify their clients’ needs through psychology and economics. This program combines the qualitative skills of design and sales with the hard science of profit and risk, preparing students for careers in advertising, marketing, product design and more.
Undergraduate
Marketing Minor
The Minor in Marketing allows students to explore a firm's value creation, customer acquisition, and development and retention processes, expanding career options especially for students with majors in Business Management, Entrepreneurship, Finance, Human Resources, International Business, Management Information Systems, and Real Estate. Students can develop career-based competencies in the marketing minor.
Graduate
MS Digital Marketing
Gain in-depth understanding of how brands, consumers, employees and society at large interact and how to apply that knowledge to the development of multiplatform media plans. Develop the skills needed to communicate with target audiences, execute strategic marketing initiatives and manage modern brands through real-world experiences. Learn digital marketing best practices from research scholars and professionals in the field so you can thrive at the frontline of the ever-changing media environment.
Doctorate
PhD Business Administration
Learn to lead management research. The PhD in Business Administration provides a collaborative, supportive environment, one-on-one faculty mentorship, and a deep-rooted commitment to research excellence, as well as multiple concentration opportunities.
CONCENTRATIONS
- Accounting
- Finance
- Human Resource Management and Organizational Behavior
- Interdisciplinary Study
- International Business Administration
- Management Information Systems
- Marketing
- Operations and Supply Chain Management
- Risk Management and Insurance
- Strategic Management
- Tourism and Sport