Marketing faculty conduct research to understand, influence and predict how firms create, communicate and deliver value to customers, and how consumers perceive, process, choose, consume and dispose of firms’ products and benefits. Recent faculty research reflects the impact of the growing interactivity of information and product flows enabled by technological advances as well as the challenges and opportunities such developments provide.
Faculty engage in research designed to improve decision making outcomes of consumers and marketers. They uncover how sensory input and neural activation patterns impact marketplace behavior, understand the factors that influence consumer decision making and study sustainability initiatives, consumer welfare and self-regulatory processes. Their research lead to more successful marketing strategies, improved customers’ quality of life and greater satisfaction.