About the Program
Today’s marketers face a constant proliferation of marketing channels, the growing power of connected customers and an explosion of new digital tools. To succeed, marketers must be able to plan, implement and measure the impact of digital strategies and integrate them with traditional marketing and business goals.
Digital Marketing: Data Visualization & Smarketing teaches professionals about key digital marketing channels and available strategies. In this four-session program, participants will learn how to think strategically and develop an ROI-based marketing plan that will identify what’s right for your customer and your organization. They will also explore the collaboration between sales and marketing to better identify prospects, connect with them, and shorten the sales cycle.
The course is designed for professionals who want to master the fundamentals of digital marketing strategies and current digital marketers who want to learn the latest concepts. Digital Marketing: Data Visualization & Smarketing is ideal for professionals responsible for developing and implementing marketing strategy in B2B and B2C companies. It also is well suited for those who develop or lead digital marketing for client companies.