The Indian Premier League (IPL) is both the largest professional cricket league in the world, and the fastest growing league of any sport. What can we learn from its recent success?

First, the IPL was unafraid to spend money in order to make money, as evident by recruiting the best players, hiring the best coaches and using the best stadiums. Second, the IPL uses patriotism to its advantage, marketing itself as a flag-bearer of ‘New India.’

These strategies, among others, have transformed the IPL from a small, conservative league to one flowing with international talent and massive profits.