About the Program

Today’s marketers face a constant proliferation of marketing channels, the growing power of connected customers and an explosion of new digital tools. To succeed, marketers must be able to plan, implement and measure the impact of digital strategies and integrate them with traditional marketing and business goals.

Digital Marketing: Data Visualization & Smarketing teaches professionals about key digital marketing channels and available strategies. In this four-session program, participants will learn how to think strategically and develop an ROI-based marketing plan that will identify what’s right for your customer and your organization. They will also explore the collaboration between sales and marketing to better identify prospects, connect with them, and shorten the sales cycle.

The course is designed for professionals who want to master the fundamentals of digital marketing strategies and current digital marketers who want to learn the latest concepts. Digital Marketing: Data Visualization & Smarketing is ideal for professionals responsible for developing and implementing marketing strategy in B2B and B2C companies. It also is well suited for those who develop or lead digital marketing for client companies.

Location: This program will be held via Zoom.

Overview of Sessions

In Digital Marketing Strategies, participants will explore using digital strategy for innovation. They will learn how to turn analytics and data into insights that will inspire effective storytelling. In addition, there will be discussion around activation channels and how to choose which activation channel best meets your business goals.

Customer experience, also known as CX, is your customers’ holistic perception of their experience with your business or brand. The better the experience, the more likely your customers are to repeat interactions and tell their friends. In Building and Measuring Your Customer Experience, participants and facilitators will explore key fundamentals when designing the User Experience, a critical part of the holistic CX, and then measuring the success of your efforts.

Mobile Marketing is where content and technology intersect to inform a more nuanced understanding of your customers and more effective targeting of marketing communication. The discussions will center on how customers are more connected; influence is democratized and how what is trending can shift in a moment.

Finally, the program concludes with Smarketing. Participants will leave knowing how to integrate digital marketing with your offline strategies and traditional media. They will understand the power of testing and targeting in digital marketing and learn how to determine the skill sets required for their own digital initiatives in a sales and marketing manner.

Digital Badge

Participants who complete the workshop will receive a Digital Badge of Completion from Temple University, suitable for adding to a resume and sharing via social media.

Program Fee

Fee is $1,375 per participant; $1150, per participant for Temple alumni. Group rate discount available. Contact Rich Morris at 215-204-3990 or [click-for-email] for information.