This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality of the students continue to increase. The Fox School actively assesses and updates our BBA and MBA curricula to meet the demands of the marketplace; notably, we have incorporated more analytics and project-based assignments across our programs to best prepare the students for career launch. This fall, the Department of Marketing and Supply Chain Management (MSCM) launched a joint MS program initiative with Temple University’s Klein College of Media Communications. We continue to collaborate on innovative interdisciplinary programs and initiatives with other departments and schools across the university.
MSCM expanded our co-curricular opportunities for undergraduate student development with integration of the Fox Leadership Development Program (FLDP); this program encourages a culture of student engagement, achievement and leadership outside of the classroom. MSCM formally created “badge” achievements for our practice-focused offerings in Consumer Insights, Sales Force Effectiveness and Supply Chain Management to track student interest and career focus. MSCM offers the Quant Camp badge each semester to students that want to enhance their skills in SPSS software. We also collaborate with our Student Professional Organizations (SPOs) to offer badges, such as a Professional Sales Organization (PSO) Sales Certificate badge.
MSCM’s Student Professional Organizations (SPOs) continue their reputation of growth and success. Temple University’s American Marketing Association (TU-AMA) placed 3rd in the International AMA Collegiate Case Competition and named a Top 5 chapter globally. TU-AMA and MSCM hosted Fox Marketing Week in October to raise awareness of the marketing program offerings, highlight potential career paths, visit local companies, and provide student networking opportunities with executives and industry professionals. TU-AMA also hosted their regional AMA collegiate conference in October; over 170 attendees from local and regional university participated.
Temple University Supply Chain Association (TU-SCA) students are active in national and regional industry conferences and competitive events. TU-SCA students have represented MSCM at industry events, received scholarships, participated in case competitions, and hosted industry professional organization meetings at Alter Hall. MSCM and TU-SCA hosted the annual SCM Career Expo in October that featured over 25 firms recruiting our students and drew over 100 student attendees.
The Sales Education Foundation ranked Temple University as a 2017 Top University for Professional Sales Education. Professional Sales Organization (PSO) students continue to excel in their national and regional sales competitions, building on that reputation. Students placed 2nd and 5th in the Speed Selling Competition at the International Collegiate Sales Competition at Florida State University this fall.
Dr. Subodha Kumar joined MSCM as a full professor of Supply Chain Management. MSCM also hired Tim Young as an instructor in Management Science Operations Management.
Our centers in Big Data in Mobile Analytics, Neural Decision Making, and the Consumer Sensory Innovation Lab continue to produce innovative research. Dr. Xueming Luo’s Global Center for Big Data in Mobile Analytics has actively supported research in top journals and is co-hosting a conference on digital, mobile marketing, and social media analytics with NYU in December. Dr. Luo will also bring the 40th Annual INFORMS ISMS Marketing Science Conference to Temple University in 2018.
The Neural Decision Making Center, directed by Dr. Angelika Dimoka, co-organized an international symposium: Interdisciplinary Symposium on Decision Making held at Stanford University with over one hundred participants.
Dr. Vinod Venkatraman and Dr. Angelika Dimoka (with Dr. Pavlou) received a grant for $160,000 to study the effect of age on branding. Dr. Crystal Reeck also received a $32,194 grant to study social reward and aging. MSCM faculty have published articles in several journals, such as Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science, Journal of Production and Operations Management, Journal of Business Research, MIS Quarterly, Journal of Product and Information Management, Journal of Retailing, Journal of Neuro Science and the MIT Sloan Management Review. A fourth year Ph.D. student, Ning Ye, won an ACR Sheth Foundation Award in October.
We are very excited about continuing the momentum of MSCM programs in 2017–2018 with additional research faculty and new Ph.D. students.
Michael F. Smith
Chairman, Marketing and Supply Chain Management Department