The Role of Purpose in Driving Employee Motivation

Jan. 31, 2022

To explain how professionals make career choices, labor market researchers often study factors such as compensation, workplace culture, and opportunities for growth. Bucky Fairfax (DBA ’21)  suspected the research was missing a key piece of what motivates employees to get up in the morning: purpose.

Based on an interview study, Fairfax finds that alignment between individual and organizational purpose was an important factor for how the interviewees approach the labor market. These findings suggest that talent acquisition teams could benefit by developing a deeper understanding of purpose fit, and how it should influence their recruitment strategies.

Research was featured in the The Tenth International Conference on Engaged Management Scholarship.