Pro Sports and the ‘Pink’ Problem

Jan. 5, 2021

Old-school gender color stereotypes suggest that women sports fans are likely to enjoy pink-colored clothing, but new research from Katie Sveinson of Temple University’s School of Sport, Tourism and Hospitality Management (STHM) tells another story.

In her research, Sveinson outlines how pink clothing can actually elicit negative reactions among women sports fans. The study shows that the fandom of someone who wears pink or overtly feminine clothing is actually often brought into question.