Prepare for an exceptional academic career with recognized experts and successful researchers. The Fox PhD program’s marketing concentration provides rigorous training in scholarly academic research and university-level teaching with support from distinguished faculty who hold doctorates from top business schools.

The PhD concentration in marketing produces high-caliber doctoral graduates who are ready to assume faculty responsibilities in marketing and related departments at major research universities. Candidates collaborate with full-time faculty members, who are leading scholars in the field as they prepare for careers in research and teaching at leading academic institutions.

Faculty members are research-active and span different specialty areas including quantitative marketing, consumer behavior and marketing strategy. In addition, the area of neural decision making is a unique strength of our program. The PhD students tend to gravitate to these specialty areas as they take on research projects and, ultimately, their thesis work.

The PhD program is structured to provide hands-on collaboration between students and faculty. First-year students get involved in research projects right away and students work with multiple faculty members as they progress. The primary focus is on research, with the objective that our graduates enter the job market with top-tier publications. In addition, students have the opportunity to teach undergraduate classes in their fourth and fifth years.

Concentration Advisor

Monica Wadhwa
Associate Professor
  • Office LocationAlter Hall 510
  • Curriculum Vitae View
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  • Titles & RolesLiacouras Research Fellow
    Research Impact Director, Translational Research Center
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