Big Data Analytics in Tourism

Analyzing a Campaign

Total Running Time: 20:21

data collection, email, monetary, Request For Information (RFI), social media

Analyzing a Campaign

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, images, social media

Communication Decisions Digital Media- International Web Sites and Social Media

Digital Landscape

Total Running Time: 08:33

digital marketing, social media

Digital Landscape

Modeling

Total Running Time: 12:34

A/B Test, data mining, predictive modeling, testing

Modeling

Relationships

Total Running Time: 19:54

Consumers, social media

Relationships

Sentiment Analysis

Total Running Time: 09:40

data mining

Sentiment Analysis

TV Advertising Analysis

Total Running Time: 08:21

social media

TV Advertising Analysis