Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, consumer behavior, operant conditioning Behavioral Learning Theories
Cognitive View of Decision Making Total Running Time: 06:57 behavioral economics, consumer, framing, model, sunk cost Cognitive View of Decision Making
Consumer Decision Making Total Running Time: 06:11 behavioral economics, consumer decision making Consumer Decision Making
Correlation and Regression Total Running Time: 18:59 Correlation, regression Correlation and Regression
Creating Data Collection Forms Total Running Time: 16:12 questionnaire Creating Data Collection Forms
Data Cleaning and Preliminary Data Analysis Total Running Time: 19:07 cross tabulation Data Cleaning and Preliminary Data Analysis
Exploratory Research Total Running Time: 24:22 depth interview, focus group, Qualitative Research Exploratory Research
Learning Theories Total Running Time: 09:28 classical conditioning, operant conditioning Learning Theories
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Measuring Attitudes, Beliefs, and Behaviors Total Running Time: 14:04 attitudes, Measurement Measuring Attitudes, Beliefs, and Behaviors
Measuring Social Class Total Running Time: 07:15 consumer behavior, social mobility Measuring Social Class
Middle Class in Emerging Markets Total Running Time: 06:07 brand awareness, global Middle Class in Emerging Markets
Personality and Consumer Behavior Total Running Time: 08:23 research Personality and Consumer Behavior
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, personality Personality and Consumer Behavior
Probability and Nonprobability Sampling Total Running Time: 20:38 sampling Probability and Nonprobability Sampling
Qualitative vs. Quantitative Research Total Running Time: 09:34 depth interview, experiment, focus group, observation Qualitative vs. Quantitative Research
Qualitative vs. Quantitative Research Total Running Time: 13:28 experiment, focus groups, Qualitative Research, Quantitative Research, Test Marketing Qualitative vs. Quantitative Research
Social Media in Consumer Behavior Total Running Time: 08:52 communication, method, social networks Social Media in Consumer Behavior
Social Responsibility of Brands Total Running Time: 05:18 cause-related marketing, green marketing Social Responsibility of Brands
Social Responsibility of Brands Total Running Time: 04:28 cause-related marketing, green marketing Social Responsibility of Brands
The Marketing Research Process Total Running Time: 17:11 Marketing Research The Marketing Research Process
The Role of Secondary Data Total Running Time: 14:50 External Data, Internal Data, Secondary Data The Role of Secondary Data
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, society Understanding Culture