Temple Magazine, Fall 2015 Edition
Fox School faculty are highlighted in the latest edition of Temple University’s alumni magazine: Research by Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, into the affects of fragrance on consumers’ purchasing habits appears on page 8; Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems, and the Apps & Maps Studios appear on page 26; and Fox School rankings appear on page 5.
The science of advertising
There’s plenty to learn from science about consumers’ buying tendencies and marketing. The Philly Voice, a newcomer to the Philadelphia media market which publishes daily, highlighted the related research findings of Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, and Dr. Angelika Dimoka, Associate Professor of MIS and Marketing and Supply Chain Management, and made their findings that day’s lead story on their website.
A research study co-authored by Fox School Professor of Marketing and Supply Chain Management, Dr. Maureen “Mimi” Morrin, is believed to be the first to show the affects of fragrance on consumers’ feelings and an impact on their purchasing habits. Temple’s daily, university-wide e-newsletter picked up the story on Morrin’s research.