Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart.
Mixed-media marketing campaigns are much more likely to succeed when they incorporate a print medium, according to researchers from Temple University’s Fox School of Business.
Neuromarketing research by three Fox School professors explored which combination of digital and print media left the strongest imprint on the brain. A grant from the United States Postal Service Office of the Inspector General (USPS OIG) helped finance the study.
The laboratory component of their study asked participants to view the same combination of advertisements on two occasions over a two-week period. The study relied on traditional, self-reported measures and the recording of brain activity through a functional magnetic resonance imaging (fMRI) scanner.
When test subjects submitted to self-reported measures, the researchers found that the participants who had seen advertisements in only one format (whether twice in print or twice in digital, as opposed to one of each) were best at recalling the ads and their content.
According to data procured from the fMRI portion of the study, there was evidence that the same format shown twice, particularly with the physical format, produced associations with higher memory. Lastly, greater activation in brain areas that have been associated with desirability or subjective value was found for products advertised twice in the physical format, denoting greater engagement of these regions in the computations of the underlying subjective value and desirability.
“The primary finding for us was that sequencing, the order in which a test subject saw the ads, does not seem to matter as much as the presence of a physical component,” said Dr. Angelika Dimoka, Associate Professor of Marketing and Management Information Systems. “Under these circumstances, we noticed a stronger activation of the memory center of the brain. This is known as the hippocampus, which is located in the medial temporal lobe.”
Dimoka completed the study with Dr. Paul A. Pavlou, the Milton F. Stauffer Professor of Marketing and Management Information Systems, and Dr. Vinod Venkatraman, Assistant Professor of Marketing. Dimoka and Venkatraman serve as Director and Associate Director, respectively, of Temple’s Center for Neural Decision Making.
The research team’s findings complemented their May 2015 study. This previous study, also commissioned by the USPS OIG, sought a better understanding of consumer decision making through human response to physical, printed media and its digital counterpart. (In that study, printed ads generated a greater neural response than did digital ads.)
“Our newer study differed, in that we examined whether sequencing would play a role,” said Pavlou, who also serves as the Fox School’s Senior Associate Dean of Research, Doctoral Programs, and Strategic Initiatives. “In the end, it did not matter whether a physical ad was viewed before or after a digital ad had been viewed, so long as a physical ad was included somewhere within the combination.”
Receiving notable recognition for a research paper is not what senior Eric Koeck originally set out to do.
What started as Koeck’s summer research project turned into a presentation he delivered at the 2017 Winter American Marketing Association (AMA) Conference in Orlando. The paper, “Tweets, Retweets, and the Brand Positioning of the 2016 U.S. Presidential Candidates,” is co-authored with two professors from Temple University’s Fox School of Business – Dr. David Schuff and Dr. Susan Mudambi.
Koeck, a 22-year-old senior who majors in Management Information Systems (MIS), utilized different tools to scour the Twitter feeds of each presidential candidate. Then, he analyzed the difference between word choice and how those words affected the virality of their tweets. To do this, candidates were split into two groups: insurgent candidates (or those who never held political office with their respective political parties) and establishment candidates (those who had).
“I’m very interested in data analytics and I wanted to complete a project that would give me the opportunity to work with that,” said Koeck, a Collegeville, Pa., native. “I was forming this project when the presidential primaries were in full swing. I’m interested in politics and an active Twitter user. It lined up nicely as something into which I could really immerse myself.”
The main findings, Koeck said, showed that insurgent candidates were more likely to express both positive and negative emotion, as well as gender references, while establishment candidates were more likely to express affiliation. In addition, the traits most positively linked to retweets were negative emotion and female gender references.
Impressed organizers of the AMA conference waived Koeck’s fee, and his travel expenses to and from the conference were sponsored by Temple’s Creative Arts, Research, And Scholarship program.
The three-day event provided eye-opening exposure for Koeck.
“It was a really great experience,” he said. “I learned a lot about academia and business research. One professor from a university in Canada asked me to send her my presentation, because she was interested in her students following the election closely.”
While Koeck remains humble, his capabilities, as they pertain to research, have not gone unnoticed.
“Eric impressed me with his systematic and persistent approach to data collection and analysis, and with his efforts to find the best way to present and explain the results,” said Mudambi, Associate Professor of Marketing at the Fox School. “He has a great mix of intellectual curiosity and hands-on data skills.”
“They were both wonderful,” Koeck said of working with Mudambi and Schuff, Professor of MIS. “Dr. Schuff has been mentoring me on this project the whole way through, and Dr. Mudambi helped us integrate different marketing concepts into the paper so that it was appropriate for AMA. Dr. Schuff’s work is relevant to my interest in analytics and statistics, which made sense for our collaboration. I was really glad when he agreed to work on this with me.”
As the trio work to get the paper published in an academic journal, Koeck prepares to present the project to state legislators at Temple Undergraduate Research Day April 24.
Future opportunities for Koeck, a graduating senior, already have sprouted.
Said Koeck: “Starting in September, I’ll be working for PricewaterhouseCoopers in their Advanced Risk and Compliance Analytics practice. I interned there last summer and had a good experience so I’m excited to start my career there.”
Since the late 1990s, entrepreneurs have used crowdfunding campaigns to fuel projects ranging from cookbooks to 3D printers and molecular ice cream. Those campaigns have spilled over into popular culture. Crowdfunding financed the Veronica Mars movie, the Pebble smart watch and the Coolest Cooler, with all three projects raking in several million dollars through Kickstarter.
But in 2016, with thousands of campaigns running across Kickstarter, Indiegogo, and similar platforms, how can users and businesses launch campaigns that rise above their competition?
Dr. Sunil Wattal and Dr. Gordon Burtch sought to answer that question.
After seven years of analysis on the crowdfunding campaigns and a few research papers later, the research team summarized its findings in a primer published in the Institute for Business and Information Technology, titled “Crowdfunding: Tapping into the Wisdom (and Wealth) of Crowds,” co-authored by New York University professor of information, operations, and management sciences Dr. Anindya Ghose.
“At the time, crowdfunding was a bit of a new area of business study,” said Wattal, Associate Professor of Management Information Systems at Temple University’s Fox School of Business. “Very few people knew how these markets worked, what didn’t work, and other dynamics of crowdfunding.”
Burtch, who earned his PhD from the Fox School of Business, developed an interest in crowdfunding in 2009, after a family friend introduced him to one of the earliest crowdfunding platforms – the now-defunct Cameesa. The platform allowed users to buy “shares” in a T-shirt design and earn royalties after it had gone to print.
“I thought the concept was really very interesting, because it was combining so many novel ideas in one market: crowdsourcing, creativity, investment and so on,” said Burtch, an assistant professor of information and decision sciences at the University of Minnesota.
Burtch worked with Wattal, his academic advisor at the Fox School, to study crowdfunding data sets and research ideas. Together, they wrote papers that would ultimately provide key takeaways and tips for entrepreneurs and businesses interested in crowdfunding, all of which can be found within the Fox School Institute for Business and Information Technology (IBIT) Report.
“I repeatedly see people make the mistake of failing to realize just how much preparation and groundwork goes into the execution of a successful campaign,” Burtch said. “A lot of things are done behind the scenes, before the campaign even launches.”
Selecting the Appropriate Crowdfunding Platform
Not all crowdfunding platforms are the same, cautioned Wattal and Burtch, who outlined a few of the more-popular types:
- Donation- and lending-based crowdfunding, in which online donors receive no financial return.
- Rewards-based crowdfunding, or campaigns that prompt individuals to contribute in exchange for incentives like a form of the product for which funds are being raised, or another service.
- Equity-based crowdfunding, which provides donors with an ownership or stake in the project in exchange for donations.
“With the donation-based approach, backers’ expectations are more realistic in that if you are giving money, you don’t expect anything in return,” Wattal said. “Reward-based crowdfunding has been around for a long time, and sites that use this approach attract millions of users and a lot of web traffic. It’s a low risk and low return.”
Equity-based platforms tend to have a higher risk and higher return, Wattal said, adding that backers carry higher expectations because they are investing in the product and growth of a business.
Projects for goods in the technology, books, or gaming sectors are better suited for equity- and lending-based platforms, he said. And research shows that initiatives around public good, charity, or community projects work well on donation- and reward-based models.
Striking a Balance with Campaign Duration
In the IBIT Report, the authors suggest that extended fundraising durations tend to negatively impact a campaign. This is because backers do not feel an urgency or level of excitement to help the campaign reach its goal. However, some lengthier campaigns may lead to greater attention and awareness of the project’s promotion. Finding a balance is important, Wattal said.
“It’s not just about how much money is raised, but also how much is raised over time,” said Wattal, who found that the average campaign duration is between 30 and 45 days.
Establishing Realistic Goals
In the review, the authors suggest that lofty fundraising goals may lead funders to believe the goals are excessive or unrealistic. Most crowdfunding platforms do not require the funding campaign to close when a goal is reached, which encourages entrepreneurs to set a lower threshold.
Again, balance is important when setting goals, the authors said; they state that when a goal is met, crowdfunders may fade because they assume the campaign has been fulfilled. To decrease the likelihood of this happening, they recommend including in the campaign pitch that the goal will only address a portion of the project’s budget.
Maintaining Campaign Engagement
Many campaigners make the mistake of underestimating the social aspect of crowdfunding, Wattal said. This happens in the presentation of the product on the campaign page, or in the failure to execute a proper promotional strategy on social media or other marketing channels.
“When you create a campaign for a product, it should have the potential to go viral and create a lot of buzz,” Wattal said. “Some campaigners hope the product or idea will sell itself, but that’s not the case.”
The professor recommends campaigners create descriptions that are easy-to-read and error-free. He also advises that they should develop a thorough promotional plan for social media and beyond.
Preparation Is Paramount
The authors warn not to launch a campaign too early. If a project doesn’t appear to be well prepared or organized, crowdfunders may be less inclined to contribute.
Another reason to ensure proper preparation revolves around intellectual property issues. Wattal said there have been a few high-profile incidents in which projects were replicated or copied. He cited the TikTok Lunatik watch kit, a 2010 Kickstarter campaign that raised more than $900,000. Its creator, Scott Wilson, did not pursue proper creative protections before the campaign, however, and his designs were copied. “Those kinds of issues aren’t very common, but it’s a possibility,” he said.
A Successful Campaign
Entrepreneurs and business owners can learn a lot from Pebble watch’s campaigns, said Burtch and Wattal. Its first campaign generated more than $10 million. The Kickstarter for Pebble Time, a second-generation watch, met its fundraising goal of $500,000 in less than 20 minutes, and went on to eclipse $20 million from more than 70,000 crowdfunders.
The latest campaign for the third-generation watch, Pebble 2, launched in spring 2016 and raised more than $12 million.
“The Pebble Time campaign was a slam-dunk because Pebble already had an established following of backers on Kickstarter from its original campaign,” Burtch says. “Moreover, it had gained a great deal of experience. Nothing beats first-hand experience.”
Wattal added that it is important for entrepreneurs to understand the elements of a successful campaign, as crowdfunding continues to grow.
“It’s an exciting market,” Wattal said, “and there is going to be a lot of action in this space over the next few years.”
When Chiquitta Evans served on a base in Willow Grove, Pa., she would regularly drive past Temple University’s Ambler campus.
“I would always say, ‘When I retire I am going to come back to Philadelphia and go to Temple,” said Evans, originally from Alabama.
After serving in the U.S. Marines for nearly 16 years, Evans is now a Human Resource Management major at Temple University’s Fox School of Business, and is slated to graduate in 2018.
“This wasn’t here when I started,” Evans said, as she looked around sixth-floor office space in Conwell Hall that overlooks Broad Street. The furniture is all new thanks to a $10,000 grant from the Student Veterans of America in partnership with the Home Depot Foundation.
The Military and Veteran Services Center officially opened on Main Campus in August after more than five years without a centralized location. The center held a grand opening ceremony Nov. 15 with a little help from a special campus visitor — Gen. Colin Powell cut the ribbon that marked a milestone in Temple’s history.
Powell’s visit headlined a leadership forum sponsored by NewDay USA, a leading veterans-affairs mortgage lender that helps American veterans purchase or refinance their homes. The forum also featured Admiral Tom Lynch, NewDay USA Executive Chairman, as part of an ongoing series hosted by colleges and universities around the country.
“I think the American people appreciate what our veterans do and will always be there for our veterans,” Powell said, “but it really takes local activity. It takes what you’ve done here at Temple. It’s a remarkable facility.”
The Center develops programs and streamlines services to enhance the transition to a successful university experience for veterans, service members, and their dependents and survivors. The office provides a one-stop service center and is also home to the Temple Veterans Association.
The Temple Military and Veterans Services Center will serve the nearly 1,300 military service members and veterans in the student population. G.I. Jobs Magazine has ranked Temple University as a Military Friendly Institution each of the last six years. For business students, the Fox School of Business provides Yellow Ribbon Program match scholarships to eligible applicants, to help offset tuition costs for military personnel and veterans. In 2016, U.S. News & World Report ranked the Fox Online MBA and Online BBA programs as the Nos. 1 and 5 veteran-friendly programs in the country, respectively.
Currently, a group of Fox undergraduate students is supporting the veteran-empowering Travis Manion Foundation through Dr. Jean Wilcox’s 10-10-10 entrepreneurial marketing course, which tasks students with multiplying $10 of seed money by a factor of 10, to be donated to various charities, non-profits, foundations, and community organizations.
Powell, after the ribbon-cutting ceremony at the Temple veterans center, delivered an address to students and faculty at the Temple Performing Arts Center. Fox School military personnel and veterans said they welcomed the opportunity to hear from the retired four-star Army general.
“As a leader in my current job, and as a veteran, I paid attention to his message,” said Tim Orange, a senior Management Information Systems (MIS) major from Cheltenham, Pa. “He mentioned taking the time to show people that you care. As he spoke, I reflected a lot on my life, and how I can personally apply his message.”
Added Heikell Perez, a senior Business Management major from Miami, Fla.: “Gen. Powell mentioned that when you place people in leadership positions, you need to empower them to make decisions. … It wasn’t so much his message was (exclusively) for veterans, as they were for the entire crowd.”
Orange, who served six years of active duty with the U.S. Army, and Perez, who served nearly eight years of active duty with the U.S. Air Force, and many other military personnel and veterans attended Powell’s hourlong leadership forum, which was sponsored by NewDay USA. Like Temple, the company remains committed to educating military personnel and veterans, and their families. The NewDay USA Foundation has provided four-year scholarships to the children of fallen and disabled veterans.
The message of veteran support from Powell, “one of the nation’s most-senior advisors,” said Silas Adams, embodied what Adams said he’s witnessed first-hand at Temple University.
“I firmly believe Temple and the Fox School take great strides to support the veteran population and acknowledge the value they add to the campus culture and the dynamic they bring to the Temple experience,” said Silas Adams, who served eight years in the U.S. Marine Corps as a command and control specialist.
After Adams’ discharge from the U.S.M.C he appreciated the support he received “nearly instantaneously,” he said, from Laura Reddick, Temple’s Associate Director for Adult and Veteran Student Recruitment, and Debbie Campbell, Fox School Vice Dean and faculty advisor for the Temple Veterans Association. At Fox, Adams completed his Bachelor of Business Administration degree in MIS, and is now pursuing a Master of Science degree in IT Analytics and Cybersecurity.
“I can attribute my success to the support I received and continue to receive from Temple and Fox, collectively,” Adams said.
A short drive to the boardwalk taught Gerard H. “Jerry” Sweeney a lifelong lesson about professional drive.
As a child, Sweeney would walk two miles of boardwalk planks in Wildwood, N.J., until he had secured a job for the summer. And only then would Sweeney’s father provide a ride home.
“I have found that persistence defines us, motivates us, and relentlessly pushes us forward,” said Sweeney, who received the 2016 Musser Award for Excellence in Leadership.
Temple University’s Fox School of Business honored Sweeney as the recipient of the Musser Award, the highest honor conferred by the School, during a Nov. 16 dinner and reception at Mitten Hall. This year’s event marked the 20th anniversary of the award ceremony, which has recognized a litany of Philadelphia’s leading businesspeople.
The evening paid homage to Sweeney, who is President, Chief Executive Officer, and Trustee of Brandywine Realty Trust, which develops, builds, and manages the nation’s leading Class A office and mixed-use properties. He has overseen the growth of Brandywine Realty Trust from four properties and a total market capitalization of less than $5 million to more than 33 million square feet and a total market capitalization of close to $5 billion.
“Jerry is a fresh-thinking, innovative leader who is helping to elevate Philadelphia’s reputation into the upper echelon of the world’s greatest cities,” said Dr. M. Moshe Porat, Dean of the Fox School. “His commitments to community, civic change, and professional leadership are unmatched, and we are proud to honor him.”
Sweeney is credited for coining the term “vertical neighborhood,” which has been used to describe the 50-story FMC Tower at Cira Centre South and its premier amenities.
“Our true legacy is not in the money we make or the buildings we build,” Sweeney said, upon accepting the Musser Award. “Our legacy is in how many lives we touch, how many smiles we make, and how much cheer we bring.”
Tyler Mathisen, the managing editor of CNBC Business News and co-host of CNBC’s Power Lunch, once again served as the event’s master of ceremonies. He introduced attendees to one of Sweeney’s earliest business ventures, when he developed a business plan to sell rabbits as a fourth-grader. Mathisen then welcomed to the stage a rabbit named Tony, from Philadelphia’s Morris Animal Refuge.
“He’s yours to take home, Jerry, if you’d like to reestablish your first business conquest,” Mathisen said, jokingly.
The Musser Awards dinner and reception gathers Philadelphia’s leading business executives under one roof. Past top honorees in attendance included Warren V. “Pete” Musser, Robert Fox, and Steven Korman, and Temple trustees Dennis Alter, Chairman Patrick J. O’Conner, and Daniel H. Polett.
Also recognized at the reception were:
- Excellence in Teaching: Dr. Pallavi Chitturi, Research Professor of Statistical Science
- Excellence in Research: Dr. William W.S. Wei, Professor of Statistical Science
- Excellence in Faculty Service: Martin Doyle, Assistant Professor of Management Information Systems
- Excellence in Administrative Service: Dr. Janis Moore Campbell, Director of Graduate Professional Development
- Excellence in Student Leadership: Ancy Thomas, FOX ‘15
- Excellence in Alumni Achievement: Daniel Conway, FOX ‘87
O’Connor called Sweeney “a one-of-a-kind businessman, community servant, and leader. The Fox School of Business could not have chosen a more-deserving honoree for this 20th anniversary event.”
Sweeney credited his success to his supportive professional colleagues and loving family.
“The only limit on our capacity to dream and grow are those that are self-imposed,” said Sweeney, who credited his success to supportive colleagues and his loving family. “And to achieve this recognition from the Fox School, the vanguard of Philadelphia’s renaissance, is truly special.”
Product Manager of Growth, Shazam
Hometown: Harrisburg, Pa.
Learning and flexibility: “At Temple, you can learn at your own pace, learn while also working part- or full-time, or learn while pursuing passions outside of the classroom.”
During her sophomore year, Cori Shearer, BBA ’14, went on a service trip to Jamaica that inspired her approach to business and product development.
As part of the trip, hosted through the Howard Gittis Student Center, Shearer and her peers helped children in the local community develop an eco-friendly trash disposal system to combat the lack of disposal resources and irregular waste management maintenance. The experience reaffirmed her desire to devote her time and energy to serving fellow underrepresented populations and to take a people-centric approach to business.
“The trip taught me to challenge my unconscious biases and to always try to understand barriers faced by others in certain markets,” said Shearer, 24. “Some of us have unchecked privileges that blind us to problems in the world, which prohibit us from understanding people. If we can’t understand people, how can we hope to develop products that meet their needs?”
Shearer, Product Manager of Growth for the popular music discovery application Shazam, applies this experience when she helps the company think about user diversity and platform access in product decisions.
Her journey to Silicon Valley, like her enrollment at Temple University, was unexpected. Shearer, who originally intended to pursue a career in the performing arts, fell in love with technology after taking her first management information systems course during her sophomore year. Her knowledge and passion for the field quickly developed as she became more active in the department, and began to participate in and even place at hackathon competitions.
In her junior year, Shearer attended a conference in San Francisco where Tim Westergren, Pandora Radio founder, delivered the keynote address. Westergren’s insight and charisma inspired Shearer.
“I remember saying to myself afterwards, ‘I want to work for him one day,’” Shearer said.
A year later, Shearer made that happen; she graduated from the Fox School of Business, bought a one-way ticket to San Francisco, and landed a summer internship as a technical program management intern at Pandora. Afterward, she officially began her post-grad career as a product specialist at the discovery engine StumbleUpon. Now, a year later, Shearer celebrated her work anniversary at Shazam, which she joined in September 2015.
In addition to her full-time job, Shearer devotes free time to mentoring and volunteering with organizations such as CODE2040 and Girls in Tech, which are dedicated to the advancement and the inclusion of underrepresented groups in tech.
“As a person of color and a young woman, I understand the barriers others face not only to enter but also to advance in this industry,” Shearer said. “I appreciate the opportunities I now have to help others navigate it.”
Shearer said she doesn’t believe in luck in the traditional sense. She credits her success and career growth to her “say yes” mindset, which she developed at the Fox School.
“I’ve had the privilege of experiencing success early in my career because I put in the preparation, I’ve remained resilient, taken advantage of opportunities and not people, and have surrounded myself with mentors and allies,” she said.
Businesses in today’s globally competitive and rapidly changing technological environment are increasingly resorting to multi-disciplinary approaches to problem solving.
Regardless of a student’s prospective career field, the Fox School of Business are fosters the development data analysis and creative-thinking skills at every level. makes the strongest employee.
As part of its efforts to support interdisciplinary studies, the Fox School lends support and faculty leadership to activities that are open to students from Temple University’s 17 schools and colleges: the Temple Analytics Challenge data competition, and the Temple Art of Business/Business of Art (AB/BA) student professional organization.
Visualizing data-based solutions
The Temple Analytics Challenge started in 2013 as an outlet for students at Temple to develop their data analysis, information visualization, and communication skills. It focuses on making sense of big data through visualization, a key component of data analytics cited by experts as a promising path to job opportunities.
Participants work on scenarios using data from corporate partners, analyzing the data and presenting their findings in a way that is meaningful and understandable to a wide audience. Not only do students have a chance to work with real-world data and problems — this year’s theme is “Improving Global Health” and corporate partners Merck, Alexion Pharmaceuticals, and AmerisourceBergen are participating — they also have an opportunity to win up to $2,500 from a total pool of $12,000 in prize money.
“The Temple Analytics Challenge, by integrating analytics, big data, and visualization with real-world important problems, provides students with valuable, employable skill sets,” said George Llado, SVP and CIO of Alexion. “We are very excited to see how the students tackle the challenges of world health.”
The competition is not exclusive to Fox students, and is open to entrants from all 17 of Temple’s schools and colleges. In the past, winners and finalists have come from the Tyler School of Art, the College of Liberal Arts, the College of Engineering, the School of Media and Communications, the College of Public Health, and the Fox School.
This level of interdisciplinary competition doesn’t just benefit the participants. The corporate partners are looking for solutions to real-world problems. While the industry partners might be better versed with approaching the subject from a business-school perspective, they might not look at their data the same way an art or engineering student would.
The Fox School’s Institute of Business and Information Technology (IBIT) and the Office of the Senior Vice Provost for Undergraduate Studies sponsor the Temple Analytics Challenge, which is in its fourth year.
“A powerful aspect of the Analytics Challenge is that it gives all Temple students the opportunity to develop new data literacy skills,” said Laurel Miller, Assistant Professor of Management Information Systems (MIS) at Fox, and a co-organizer of the competition.
“There’s an empowering aspect to this,” said Dr. David Schuff, Professor of MIS, and the Challenge’s creator and co-organizer. “I’ll often have students come to me who are interested in participating but unsure whether they have enough data analysis skill. We infuse the competition with workshops and one-on-one counseling to make sure all students have the support they need and the sense that this is something they can do.”
Melding art and business
Beyond the Temple Analytics Challenge, the Fox School bridges the gap between students in the art and business communities through the Art of Business/Business of Art (AB/BA) student professional organization.
Each year AB/BA members host guest speakers, an art-and-business networking event, and a university-wide creativity showcase, MESH: Redefining Art at Temple.
Speakers include: George Ciukurescu, FOX ’15, who played bass for the band Valencia, and is an accountant with PricewaterhouseCoopers; Conrad Benner, who founded popular Philly street art blog Streets Dept.; and Tiffica Benza, FOX ’01, and Ashley Peel-Pinkham, owners of Philadelphia Independents, an Old City shop that sells souvenirs made exclusively by Philly artists.
AB/BA members also help each other sell goods at Philly’s annual Punk Rock Flea Market, Tyler Alumni Art Market and Spruce Street Harbor Park.
By participating in AB/BA, Fox students with an art background can mentor Tyler students in business practices,” said Laurie Fitzpatrick, the organization’s faculty leader, and an Assistant Professor of Marketing and Supply Chain Management at Fox. “Together, they can be in touch with the art world. Just because you’re in business school, there’s no reason you should stop painting or stop writing. Your art is part of your life.”
Conversely, for art students, AB/BA is an opportunity to embrace the business world, which methodologies and practices that can seem intimidating, Fitzpatrick said.
“It’s been really fascinating to watch the business students in our group interact with the art students, and watch different ways of thinking come together,” said Fiona Fackler, a former president of AB/BA. “At meetings, we foster conversations and new friendships between students who may not normally interact on a daily basis.”
“It can be difficult to associate with people outside of your major, so it’s nice to step out of those boxes we build, to see people a little differently, or try to get to know people more deeply over shared interests.”
PHILADELPHIA, Nov. 10, 2016 – Temple University’s Institute for Business and Information Technology (IBIT) has appointed Michael Bradshaw, NBCUniversal Executive Vice President and Chief Information Officer, as its newest Executive in Residence.
The IBIT Executive in Residence program facilitates interaction between industry leaders and the faculty and students of Temple University’s Fox School of Business. In his role as IBIT Executive in Residence, Bradshaw will visit the Fox School Nov. 14, and engage with faculty and students on topics and projects of mutual interest, while also promoting the activities of IBIT, the Fox School’s Management Information Systems department, and the Fox School of Business.
NBCUniversal is member of IBIT, and Bradshaw is a member of the Fox IT Advisory Board.
“I’m honored to serve as an Executive in Residence at the Fox School,” said Bradshaw. “The challenges we address today through technology represent a blend of business strategy, planning and communication. It’s important to engage the next generation of students so they understand this complexity and recognize potential opportunities as they pursue technology careers.”
Bradshaw, in his role as Executive Vice President and CIO of NBCUniversal, leads the information technology organization and oversees NBCUniversal’s global IT operations, infrastructure, applications, and strategy.
Prior to joining NBCUniversal, Bradshaw served as Vice President and CIO for Lockheed Martin’s mission systems and training business. He managed IT services that supported business programs and functions, and led the IT integration for major acquisition, resulting in a global business unit of more than 35,000 employees. He also has served as Vice President of Lockheed Martin’s enterprise IT services, leading the team responsible for enterprise application and infrastructure services. Bradshaw previously held various leadership positions at IBM, where he led its global IT infrastructure transformation initiatives.
He holds a Master of Science degree in Computer Science from the University of North Carolina at Chapel Hill, where he also earned a Bachelor of Science degree in Business Administration and Operations Management.
Said Laurel Miller, Director of Temple IBIT: “Michael has successfully led major complex projects while managing and implementing dramatic changes in business models. He is the ideal role model for students.”
Christopher A. Vito
Dan Genuario is on a mission to capture Philadelphia one frame at a time.
The senior Management Information Systems major at Temple University’s Fox School of Business is using his creativity to showcase the beauty in the abandoned. His photography hobby has turned into a passion, and is opening up doors to his potential future.
Three years ago, Genuario used his cell phone camera to start taking pictures of graffiti and architecture around the city. He noticed his father had a digital camera that he never used and, one day, decided to pick it up and start shooting.
“I’m self-taught, but I like to credit my abilities to my friends. I learn a lot from their feedback, everything from how to shoot to post-processing,” Genuario said.
Genuario has found a community while hunting for rundown and abandoned areas to photograph. His adventures have taken him to a variety of landscapes, including dilapidated warehouses and asylums that date back to the 19th century.
After sharing his work with the Saxby’s Coffee shop on Temple’s campus this summer, the shop decided to showcase a piece in its newly remodeled space. The photograph that hangs on the wall is the exquisitely captured interior of a deserted water treatment plant from the 1930s.
“It was so photogenic and such beautiful architecture,” he said. “I’ve never seen anything quite like that place.”
After exhausting most of the vacant properties in and around Philadelphia, Genuario decided it was time to expand his portfolio. This past summer, he combined his loves of travel and photography into several road trips with friends.
“We went to the Midwest, down south, and up to New England to branch out more,” he said.
Genuario’s work also has appeared in several shows throughout the city, at places like the Trocadero Theatre and Goldilocks Gallery. A dedicated student, he was offered other art shows, but declined due to his schoolwork. “I have to find the right balance between school and photography,” he explained. “I don’t want to give up my passion of photography for school, but at the same time I want to graduate.”
Genuario said he’s “still trying to figure it out,” with regard to his career choices, but said he’d ideally like to apply the information technology and business management skills he’s honed at the Fox School with the potential launch of a photography business.
“I can have a good career with my major and eventually retire to pursue photography,” Genuario said. “I would love to travel the world and take photos.”
Dean M. Moshe Porat is proud to announce the following new faculty appointments:
PROFESSOR OF FINANCE
Dr. Peter Chinloy joins the Fox School as a Professor of Practice in the Finance department on a Non-Tenure Track appointment. Most recently, he served as a Professor in the department of Finance and Real Estate, and Real Estate Program Director at American University. At Fox, he also will serve as the Director of Real Estate programs and the to-be-established Real Estate Center.
His area of expertise includes real estate equity and debt pricing, mortgage option structure, managerial economics, real estate finance, and real estate development. More specifically, his interest centers on how real estate works to provide housing, business space, and a livelihood for many individuals. He has published numerous articles in quality refereed journals, including the Journal of Real Estate Finance and Economics, the European Financial Review, and the Journal of Housing Research, among others. Dr. Chinloy presently serves on the editorial boards of Real Estate Economics, the Journal of Real Estate Finance and Economics, the Journal of Real Estate Research, and the Journal of Housing Research.
He earned his PhD in economics and Master of Arts degree in economics from Harvard University. He attained his Bachelor of Commerce degree in business administration, accounting, and economics from Canada’s McGill University.
JUDITH ANN AINSWORTH
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Dr. Judith Ann Ainsworth joins the Fox School as an Assistant Professor of Practice within the Department of Marketing and Supply Chain Management on a Non-Tenure Track appointment. Specifically, she will be teaching in the Business Communications area.
She arrives from the University of Florida, where she served as a lecturer for the Warrington College of Business’ Center for Management Communication. She also has held pedagogical appointments with Canada’s McGill University, the University of Montreal, the University of Quebec at Montreal, the University of Waterloo, and Wilfrid Laurier University.
She earned her PhD in education and applied linguistics from Canada’s University of Montreal. She received her DEA in linguistics from France’s University of Provence, and her Master of Arts degree in linguistics and translation from Canada’s University of New Brunswick.
ASSISTANT PROFESSOR | STRATEGIC MANAGEMENT
Marilyn Anthony joins the Fox School as an Assistant Professor of Practice on a Non-Tenure Track appointment in the Strategic Management department. She will also serve as the Director of the Flinders Project. Since 2013, she has served as an adjunct instructor within the Fox Part-Time MBA program and a project executive with the Fox Consulting Management Practice.
A multi-faceted entrepreneur with a history of successful start-ups in for-profit and not-for-profit arenas, Anthony has conceived, funded, and executed large-scale operations, built support teams, and delivered measurable results. Previously, she has served as executive director of Lundale Farm, a non-profit organization that created a network of for-profit farms, and eastern regional director of the Pennsylvania Association for Sustainable Agriculture, among other professional appointments.
Anthony received her Master of Arts degree in teaching from Brown University, and her Bachelor of Arts degree in English literature from Cornell University.
ALLYCE M. BARRON
ASSISTANT PROFESSOR | HUMAN RESOURCE MANAGEMENT
Allyce M. Barron joins the Fox School as an Assistant Professor of Practice on a Non-Tenure Track appointment in the Human Resource Management department, in which she has served as an adjunct instructor. She also will serve as the Deputy Academic Director of the Fox Executive MBA program.
Prof. Barron has held a number of roles at the Fox School since 2014. She most recently served as Fox’s Administrative Director of Executive Programs, managing the operations and support team for Fox’s Executive MBA program, which has been ranked among the top-15 such programs in the nation by Financial Times. Additionally, she has served as senior instructional designer, in which she managed the development of online and hybrid graduate courses supported by Fox’s Online & Digital Learning team. She previously worked in the corporate sector in training and development at Kaleida in Buffalo, N.Y.
She earned her Master of Education degree in mind, brain, and education from Harvard University. She received her Bachelor of Music degree in music education from Ithaca College.
ASSISTANT PROFESSOR | FINANCE
Dr. Francesca Brusa joins the Fox School as an Assistant Professor of Finance on a Tenure-Track appointment.
Her research interests are in the areas of asset pricing and international finance. Her current work focuses on the pricing of currencies across the world, and on the determinants of human capital returns in the United States.
She earned her PhD in financial economics and Master of Philosophy degree in economics from the University of Oxford in the United Kingdom. She received a Master of Science degree in economics and a Bachelor of Arts degree in economics from Bocconi University in Italy.
ASSISTANT PROFESSOR | RISK, INSURANCE, AND HEALTHCARE MANAGEMENT
Dr. Benjamin Collier joins the Fox School as an Assistant Professor of Risk, Insurance, and Healthcare Management on a Tenure-Track appointment.
Since 2013, he served as a research fellow within the Risk Management and Decision Processes Center at the University of Pennsylvania’s Wharton School of Business. In that role, Dr. Collier examined household decision making under risk. He also led collaboration with the Federal Reserve Bank of New York, evaluating the effects of Superstorm Sandy on small businesses’ finances in the New York area.
Previously, he held positions as a research economist for GlobalAgRisk, Inc. from 2007-2012, and as the director of research for the Global Centre on Disaster Risk and Poverty in 2012-2013. He has extensively used the National Flood Insurance Program’s database.
He received the Outstanding Dissertation Award from the Agricultural and Applied Economics Association for his work on credit access in communities vulnerable to El Niño-related flooding in Peru.
Dr. Collier earned his PhD in agricultural economics from the University of Kentucky, where he also attained Master of Science degrees in economics and psychology. He received his Bachelor of Arts degree in psychology from Asbury University.
SUNIL H. CONTRACTOR
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Dr. Sunil H. Contractor joins the Fox School on a Non-Tenure Track appointment as an Assistant Professor of Instruction within the Department of Marketing and Supply Chain Management.
Dr. Contractor arrives from Johns Hopkins University, where he served as an assistant professor of marketing. His research focuses on new product and service development, emotions, decision making, and scale design. His research is published in the Journal of Behavioral Decision Making, the International Journal of Innovation Management, and theJournal of Targeting, Measurement and Analysis for Marketing.
He has 14 years of experience in research and development, and new product commercialization in the telecommunications industry. He holds 34 patents approved in the United States and Europe.
Dr. Contractor received his PhD in marketing from the University of Georgia. He earned his Master of Business Administration degree from The Ohio State University and his Master of Computer Science degree from Northeastern University. He also holds a Bachelor of Electrical Engineering degree from India’s Gujarat University.
ASSISTANT PROFESSOR | LEGAL STUDIES IN BUSINESS
Leora Eisenstadt joined the Fox School in 2013 in the Legal Studies department in the Fox School of Business and management. She transitions to a Tenure-Track position as an Assistant Professor in fall 2016.
Eisenstadt previously spent two years as a Freedman Teaching Fellow and Lecturer at Temple University’s Beasley School of Law. Her research interests include employment law, business law, law and linguistics, work-family conflict, sex discrimination, race and the law, and public policy.
She was a Fulbright Fellow in Israel from 2003-04, studying sex equality and the development of Israeli equal employment opportunity law. She served as a two-year law clerk to the Honorable R. Barclay Surrick in the Eastern District of Pennsylvania, and spent several years in the Labor and Employment Group at Dechert LLP, litigating cases and counseling clients in matters pertaining to employment discrimination, general employment, and Title IX.
Eisenstadt received her JD from New York University School of Law, her Master of Laws (LLM) degree from Temple University’s Beasley School of Law, and her Bachelor of Arts degree in history from Yale University.
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Dr. Paul Evangelista joins the Fox School as a Non-Tenure Track Assistant Professor of Instruction in the Department of Marketing and Supply Chain Management from Drexel University, where he held a similar position. Specifically, he will be teaching in the area of Business Communications.
At Drexel, he worked with subject-matter experts to design, develop, and deploy online courses. His previous faculty appointments also include Montgomery County Community College and the Pennsylvania State University. His adjunct appointments include the Art Institute of Philadelphia, Peirce College, and Villanova University, among others.
Dr. Evangelista earned his PhD in communication and Master of Arts degree in communication from Temple University, and his Bachelor of Arts degree in English from La Salle University.
THOMAS T. FUNG
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Thomas Fung joins the Fox School on a Non-Tenure Track appointment as an Assistant Professor of Instruction within the Department of Marketing and Supply Chain Management.
Prof. Fung’s industry experience includes an eight-year term as director of operations with the Campbell Soup Company, which he joined in 1980 as a design engineer of engineering services. In his role, he directed all supply chain activities in the $650 million foodservice division, driving profitable revenue growth while sustaining the company’s high-level customer service.
He previously served as an associate professor at Philadelphia University, where he led undergraduate- and graduate-level business courses, and since 2010, conducted an annual China short-abroad program over spring break, centering on experiential learning and the global supply chain ecosystem.
Prof. Fung earned his Master of Science degree in organizational dynamics from the University of Pennsylvania. He received a Master of Science degree in eBusiness and a Master of Business Administration degree in operations management and marketing from the Fox School. He also attained Bachelor of Science degrees in chemical engineering and chemistry from Rensselaer Polytechnic Institute.
ASSISTANT PROFESSOR | HUMAN RESOURCE MANAGEMENT
Michael Guglielmo joins the Fox School as a Non-Tenure Track Assistant Professor of Instruction in the Department of Human Resource Management, in which he has served as an adjunct instructor for more than 25 years. He also will serve as the Director of Fox’s Center for Human Resource Analytics and the Chair of the Human Resource Management Senior Council.
Guglielmo has served as the vice president of human resources for Genesis HealthCare. Professionally, he holds a results-oriented track record of strategic accomplishments in human resources, information technology, operations, accounting, and finance with more than 35 years of experience at Fortune 500 and mid-size companies.
At the Fox School, Guglielmo developed a human resource metrics course and co-developed a human resource information system course. He has also taught Fox Executive MBA classes in Tokyo, Japan, and instructed graduate classes in Singapore.
Guglielmo earned his Master of Business Administration degree in human resource management from the Fox School, and his Bachelor of Science degree in management and marketing from Saint Joseph’s University.
ASSISTANT PROFESSOR | RISK, INSURANCE, AND HEALTHCARE MANAGEMENT
Michael Hubbel joined the Fox School in 2008 as an adjunct instructor within the MBA programs. He will serve as an Associate Professor of Practice in the Department of Risk, Insurance, and Healthcare Management on a Non-Tenure Track appointment.
Prof. Hubbel has a wealth of professional and pedagogical experience. As an insurance executive, he served as vice president, senior research analyst, and product development analyst for three different insurance companies. In academia, he led Olivet College’s risk management and insurance program to a top-10 national ranking and a top-20 international ranking. He has also designed and conducted in-person and online courses for several other universities and corporate clients.
Prof. Hubbel received his Master of Business Administration degree in risk management from St. John’s University. He earned his Bachelor of Arts degree in risk management and insurance from Michigan State University.
ASSISTANT PROFESSOR | FINANCE
Dr. Sherry Jarrell joins the Fox School on a Non-Tenure Track appointment as an Associate Professor of Practice in the Department of Finance.
Dr. Jarrell most recently served as an associate professor of finance and economics at Wake Forest University, where she acted as the director of the undergraduate program in finance from 2011-2015. She has served as a visiting professor at Georgia State University, Emory University, Columbia University, and Indiana University, where she received an outstanding teaching award.
She earned her PhD in finance and economics from the University of Chicago, where she also attained her Master of Business Administration degree in finance and economics, with a specialization in industrial organization and regulatory economics. She received a Bachelor of Science degree in economics from the University of Delaware.
RESEARCH ASSISTANT PROFESSOR | FINANCE
Prof. Mahsa Kaviani joins the Fox School on a Non-Tenure Track appointment as a Research Assistant Professor of Finance from Canada’s Concordia University.
Prof. Kaviani has served as a visiting scholar New York University’s Stern School of Business since 2015. Her research interests span corporate finance, banking, law and finance, financial market development, and corporate governance.
She is currently completing her PhD in Finance from Concordia University, in a joint doctoral program with Canada’s McGill, HEC, and UQAM Universities. She also attained her Master of Arts degree in economics from McGill, her Master of Business Administration degree in finance from Iran’s Mazandaran University of Science and Technology, and her Bachelor of Science degree in materials engineering from Iran’s Chamran University.
ALAN B. KERZNER
ASSISTANT PROFESSOR | STRATEGIC MANAGEMENT
Alan B. Kerzner joins the Fox School as an Assistant Professor of Practice on a Non-Tenure Track appointment within the Strategic Management department. He also will serve as the Director of the newly created Temple University Entrepreneurship Academy, a role in which he will work with other schools and colleges at Temple to facilitate the spread of entrepreneurial practice across the university.
A passionate and innovative leader, Prof. Kerzner served as founder and chief executive officer of the Institute for Global Student Success, which helps international students in the United States achieve greater success in academic, social, and professional areas. He previously served as president of Business Growth Associates, president of Halo Purely for Pets, and corporate vice president of marketing for Hartz Mountain Corporation, among others.
His pedagogical appointments include Australia’s University of Queensland, where he served as a visiting instructor of marketing; the Wharton School at the University of Pennsylvania, where he served as project faculty; and New York University, where he served as an adjunct instructor.
Prof. Kerzner received his MBA in marketing from the Wharton School at the University of Pennsylvania, and his Bachelor of Arts degree in economics and psychology from the University of Rochester.
ASSISTANT PROFESSOR | MANAGEMENT INFORMATION SYSTEMS
Dr. David Lanter joins the Fox School on a Non-Tenure Track appointment as an Assistant Professor of Practice within the Department of Management Information Systems.
Most recently, and for nearly 15 years, Dr. Lanter served as vice president of information management systems with CDM Smith. In this role, he has been a management consultant and enterprise information solution architect who designs innovative, high-performance enterprise applications, analytic decision support systems, and data-development and maintenance capabilities that support them. He has completed projects for the Port Authority of New York and New Jersey, the Florida Department of Transportation, and the Government of Hong Kong’s Housing, Planning, and Lands Bureau, among others.
Dr. Lanter received his PhD in geographic information processing from the University of South Carolina. He earned a Master of Science degree in information technology, auditing, and cyber-security from the Fox School. Additionally, he obtained a Master of Arts degree in geographic information systems at the State University of New York at Buffalo, and a Bachelor of Arts degree in science, technology, and society from Clark University. He is a certified information system auditor (CISA) and a certified geographic information systems professional (GISP).
RESEARCH ASSISTANT PROFESSOR | FINANCE
Hosein Maleki joins the Fox School on a Non-Tenure Track appointment as a Research Assistant Professor of Finance from Canada’s Concordia University.
Prof. Maleki has held the position of visiting scholar at New York University’s Stern School of Business since 2015. His research interests include corporate finance, capital structure, fixed income securities, international finance, and political economy of finance.
He is currently finishing his PhD in Finance from Concordia University, in a joint doctoral program with Canada’s McGill, HEC, and UQAM Universities. He also received his Master of Arts degree in economics from McGill, his Master of Business Administration degree in finance from Iran’s Mazandaran University of Science and Technology, and his Bachelor of Science degree in materials engineering from Iran’s Chamran University.
VISITING ASSISTANT PROFESSOR | FINANCE
Dr. Miki Malul joins the Fox School as a Non-Tenure Track Visiting Assistant Professor of Finance from Israel’s Ben-Gurion University of the Negev, where he is the head of the Israeli Center for Third Sector Research (ICTR).
He is a member of a number of public committees, including the Ministry of the Interior Committee on Setting the Borders of the Bedouin Settlements in the Negev and the Ministry of the Economy’s Round Table for Regional Development.
His research expertise includes economic geography, labor economics, and human resources management. He has published more than 50 articles and letters in international refereed journals, and has delivered lectures around the world. His previous pedagogical appointments include Israel’s Negev Academic College of Engineering and Sapir Academic College.
Dr. Malul earned his PhD in public policy and administration, Master of Arts degree in economics, and Bachelor of Arts degree in economics from Ben-Gurion University of the Negev. He also completed a post-doctoral fellowship with Cornell University’s City and Regional Planning department.
ASSISTANT PROFESSOR | RISK, INSURANCE, AND HEALTHCARE MANAGEMENT
Dr. Thorsten Moenig joins the Fox School from the University of St. Thomas, where he had been an assistant professor of mathematics. He will hold a Tenure-Track appointment as an Assistant Professor of Risk, Insurance, and Healthcare Management.
His research focuses on problems related to risk, insurance, and economics, with further interests including applied game theory, behavioral economics, and insurance economics. Dr. Moenig has a forthcoming article in the Review of Finance. He served as co-chair of the scientific committee and member of the organizing committee of the 2016 Actuarial Research Conference.
He earned his PhD in risk management and insurance from Georgia State University. He received his Master of Science degree in mathematics, with a concentration in actuarial science, from the University of Connecticut, and completed his undergraduate studies in economathematics from Germany’s Universität Karlsruhe.
ASSISTANT PROFESSOR | ACCOUNTING
Dr. Cory Ng joined the Fox School in 2015 as an adjunct instructor in the Accounting department. He transitioned into a Non-Tenure Track position as an Assistant Professor of Instruction in January 2016, and also serves as the faculty advisor to Temple’s National Association of Black Accountants (NABA) chapter.
He is a certified public accountant in Pennsylvania, and received certification as a chartered global management accountant from the American Institute of Certified Public Accountants.
Dr. Ng previously served as an assistant professor and program director within the Business Administration department at the Community College of Philadelphia, and an adjunct faculty member at DeVry University, Camden County College, and Eastern University. Prior to his academic career, Dr. Ng worked as an auditor with Deloitte, and as a senior accountant with the CPA firm of Shechtman Marks Devor PC.
He earned his Doctorate in Business Administration degree from Wilmington University. He received his Master of Science degree in accounting from Drexel University, and his Bachelor of Science degree in economics from the Georgia Institute of Technology.
DENNIS A. PARIS
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Dennis A. Paris joins the Fox School as an Assistant Professor of Practice on a Non-Tenure Track appointment in the Marketing and Supply Chain Management department, for which he has served as an adjunct instructor since 2013.
Prof. Paris has held a number of leadership roles in managing corporate innovation, new product development, strategy planning, and tactical executions, both domestically and internationally. These organizations include Comar Incorporated, DecisionOne Corporation, Hunt Manufacturing Corporation, and OKIDATA Americas, among others.
Presently, he is president, partner, and CEO of Schreiber Paris, LLC, which offers a suite of consulting services that help maximize clients’ perceived value with customers and financial markets.
Prof. Paris received his Master of Business Administration degree from Drexel University. He earned his Bachelor of Business Administration degree in marketing from the University of Pennsylvania.
CHARLOTTE R. REN
ASSOCIATE PROFESSOR | STRATEGIC MANAGEMENT
Dr. Charlotte R. Ren joins the Fox School as an Associate Professor of Strategic Management on a Tenure-Track appointment. Previously, she taught at Purdue University and the University of Pennsylvania.
Dr. Ren’s research interests include competitive strategy, innovation management, entrepreneurship, and organizational learning. Her research covers a number of industries, like retail, aircraft, hard-disk drives, computer workstations, and charter schools. She has published in the field’s leading academic journals, including the Strategic Management Journal, Management Science, and the Journal of Management.
She teaches courses at the undergraduate, MBA, and PhD levels on strategy, entrepreneurship, technology and innovation management, and cross-sector collaboration. A social entrepreneur herself, she designed and launched the Penn Restorative Entrepreneurship Program, an innovative initiative geared toward helping formerly incarcerated individuals become socially responsible entrepreneurs.
Dr. Ren earned her PhD in management from the University of California, Los Angeles, where she also received her Master of Arts degree in economics. She attained a Bachelor of Arts degree in international politics, with a minor in law, from China’s Peking University.
MICHAEL L. SCHIRMER
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Dr. Michael L. Schirmer joins the Fox School as an Assistant Professor of Practice on a Non-Tenure Track appointment in the Marketing and Supply Chain Management department. He will also serve as the Deputy Academic Director of Online Programs for the Fox School.
He arrives at Fox after serving as associate professor and chair of the business division at Peirce College, where he led five degree programs. He previously was the manager of supplier diversity with the Delaware River and Bay Authority, the director of Disadvantaged Business Enterprise Supportive Services at Cheyney University, and academic department head for the Maryland Center for Arts & Technology.
His entrepreneurial endeavors include small business consulting; real estate communication equipment leasing; functional art and furniture refinishing; and theater production management.
Dr. Schirmer earned his Doctor of Business Administration degree from Wilmington University, his Master of Business Administration degree from the University of North Carolina at Wilmington, and his Bachelor of Science degree in mechanical engineering from Kettering University.
ASSISTANT PROFESSOR | RISK, INSURANCE, AND HEALTHCARE MANAGEMENT
Dr. Tianxiang Shi joins the Fox School as an Assistant Professor of Risk, Insurance, and Healthcare Management on a Tenure-Track appointment. He previously served as an assistant professor of actuarial science at the University of Nebraska-Lincoln since 2013.
His research interests include risk and ruin theory, pension risk management, aggregate claims, and stochastic modeling in insurance and finance. His publications have appeared in leading actuarial journals, such as Insurance: Mathematics and Economics, ASTIN Bulletin, and the Scandinavian Actuarial Journal.
He earned his PhD in actuarial science from Canada’s University of Waterloo, his Master of Science degree in applied mathematics from the University of Illinois at Urbana-Champaign, and his Bachelor of Science degree in mathematics from China’s Zhejiang University.
JOANNE C. SOPT
ASSISTANT PROFESSOR | ACCOUNTING
Joanne C. Sopt joins the Fox School as an Assistant Professor of Instruction on a Non-Tenure Track appointment in the Accounting department. She is currently completing her PhD in accounting and auditing at ESSEC Business School in France.
Prior to the pursuit of her doctoral degree, Prof. Sopt worked as an auditor within Ernst & Young’s Paris and Miami offices. She also served as a small business volunteer with Baptist Mid-Missions in the Ivory Coast, creating the organization’s business plan, budget, controls, marketing strategy, and more.
Her pedagogical experience includes adjunct instructor appointments at Temple University, Drexel University, and ESSEC. Her research experience includes being a Visiting Scholar at New Zealand’s Victoria University of Wellington.
Prof. Sopt completed her Master of Business Administration Research degree in accounting and auditing at ESSEC, where she also is currently completing her PhD. She earned her MBA at The George Washington University, and graduated summa cum laude from Bob Jones University with a Bachelor of Science degree in professional accounting.
ASSISTANT PROFESSOR | STATISTICAL SCIENCE
Lauren Spirko transitioned into a Non-Tenure Track appointment as an Assistant Professor of Instruction in the Department of Statistical Science in January 2016. She is currently completing the Fox School’s PhD program in Statistics.
Prof. Spirko’s research interests include survival analysis, non-proportional hazards, microarray gene expression data analysis, high-dimensional data, and dimension reduction.
During her doctoral degree program, she has served as a research assistant and consultant for the Fox School’s Center for Statistical Analysis. She has worked with the United States Department of State on a project that analyzed drug use in Afghanistan, and worked with faculty from the Fox School’s Management Information Systems department to study the complex relationship between general and technological self-efficacy, civic engagement, and students’ entrepreneurial intentions.
Prof. Spirko will receive her PhD in Statistics in December 2016 from the Fox School, where she also attained her Master of Science degree in Statistics. She received her Bachelor of Science degree in mathematics and economics from Muhlenberg College.
ROMAN S. SZEWCZUK
ASSISTANT PROFESSOR | MARKETING AND SUPPLY CHAIN MANAGEMENT
Roman S. Szewczuk joined the Fox School in 2009 as an adjunct instructor. He will serve as an Assistant Professor of Practice in the Department of Marketing and Supply Chain Management on a Non-Tenure Track appointment.
Prof. Szewczuk has served as an operations manager with United Parcel Service (UPS) for 35 years. While employed with UPS, he managed operations at the distribution center in West Chester, Pa., as well as the air hubs in Philadelphia, Willow Grove, Pa., and Lawnside, N.J. His non-operational assignments have included training and development manager, marketing (account executive), and various special assignments, including project management, new facility and technology implementations, and workshop facilitation.
He earned his Master of Business Administration degree from La Salle University, and his Bachelor of Science degree in computer information systems management from Delaware Valley College.
C. JENNIFER TAE
ASSISTANT PROFESSOR | STRATEGIC MANAGEMENT
Dr. C. Jennifer Tae joins the Fox School on a Tenure-Track appointment as an Assistant Professor of Strategic Management. She most recently had served as an Assistant Professor of strategy at the University of Bath in the United Kingdom.
Her research focuses on sector-level value dynamics. Specifically, she examines whether and how value migration takes place, and which firms benefit from these sector-level dynamics. She has published an article in Organization Science and has another article forthcoming in Strategic Management Journal, both of which are top-tier journals. She has been invited to deliver presentations at leading academic conferences around the world, and acted as co-organizer of the 2009 Trans-Atlantic Doctoral Conference at London Business School.
Dr. Tae attained her PhD in management, with a concentration in strategy, from the London Business School. She received her Master of Arts degree in international studies from South Korea’s Seoul National University, and her Bachelor of Business Administration degree from Japan’s Ritsumeikan Asia Pacific University.
Arjun Bedi, MBA ’87, is the Fox School of Business’ 2016 honoree for Temple University’s Gallery of Success.
The Gallery of Success showcases banner alumni from each of Temple’s 17 schools and colleges with a display in the lower level of Mitten Hall, located on Temple’s Main Campus.
Bedi is a senior leader within Accenture, a worldwide professional services company that provides strategy, digital, consulting, technology, and operations services. He serves as a Managing Partner and leads a significant part of Accenture’s Life Sciences business. He has been with the firm for more than 25 years, and a partner for 16 years.
Since becoming partner, Bedi has held several leadership and management roles, including leading the Global Life Sciences Research and Development practice (2006-2012) and more recently leading the High Growth Bio-tech sector (2012-present). Additionally, he recently took on leading one of Accenture’s largest Life Sciences client relationships.
Bedi has worked with the top 15 global life sciences and the top 10 bio-tech organizations, in areas of management strategy, share-holder value management, IT strategy, and global operating model optimization, among others. His functional expertise span the entire Life Sciences value chain, from drug discovery and development to commercial, supply chain and enabling functions like strategy and finance.
Bedi earned his MBA in Computer Science and Information Systems from Temple’s Fox School of Business in 1987. He previously received his Bachelor of Arts degree in economics (honors) from India’s Delhi University in 1984.
Students who earned degrees in Information Systems (IS) earned higher starting salaries than their fellow business-school counterparts. And they benefited from one of the fastest national placement averages.
These statistics are just some of the findings from the latest edition of the Information Systems Job Index, produced by researchers from Temple University’s Fox School of Business, in partnership with the Association for Information Systems (AIS).
Published and released in June 2016, the second installment of the IS Job Index culls the responses of nearly 1,700 IS graduates of the Class of 2015, from 30 universities nationwide. Findings from the IS Job Index include:
- IS undergraduates earned higher starting salaries than the next-closest business-school graduates, with averages of $57,817 for undergraduates, and $67,632 for graduate students.
- IS students achieved an 80-percent graduation rate; compared to the national average of 40 percent.
- Of IS graduates, more than 35 percent are minorities, making the field more ethnically diverse than the U.S. college-graduate population. Yet there is still evidence of a glass ceiling, as female IS graduate students made less ($63,206) than their male peers ($72,001).
“The Information Systems Job Index demonstrates the strength of the IS field, in regard to jobs, salaries, demographics, and industry growth,” said co-author Dr. Munir Mandviwalla, Chair of the Management Information Systems (MIS) department at Temple University’s Fox School of Business. “This data is critical for parents of college-age children, current and prospective students seeking an accurate job outlook, employers, and policymakers – and it cannot be found anywhere else.”
“The IS Job Index represents a major effort to capture the pulse of the Information Systems job market,” said Jason Thatcher, President of AIS. “The results confirm that the hot IS job market continues to strengthen, with growing demand for technically apt, socially skilled college graduates.”
Mandviwalla conducted research for the IS Job Index and co-authored it along with Dr. Crystal Harold, Associate Professor of Human Resource Management at Temple’s Fox School, and David Yastremsky, a senior MIS major in the Fox School Honor’s program.
The AIS-Temple Fox School Job Index is the only systematic assessment of the IS job market. It is a joint project to produce reliable national-level data on placement, job type, satisfaction, and related factors like career services, knowledge level, preparedness, and search strategies.
More: To read the Information Systems Job Index, visit isjobindex.com.
A trio of Fox School of Business graduates recently visited Temple University’s Center City campus to lead a discussion on meeting the challenges of today’s healthcare climate.
Representatives from Tandigm Health spoke to students from Temple’s College of Public Health May 16 in an interdisciplinary crossover course that covered leadership, strategy, and problem solving within the healthcare field. More than 25 students from the Doctor of Occupational Therapy and Master of Science in Health Information Management programs attended the presentation.
“It’s not a single person winning a race in healthcare. In fact, it’s a team effort, with a goal of better provider and consumer experience” said Dr. Amy Lynch, Professor of Occupational Therapy, who invited Tandigm’s leadership team to Temple. “They offered an incredibly dynamic lecture that highlighted much of what they learned at Fox – challenging students to be thoughtful in evaluating healthcare challenges, while also covering the spirited nature of leadership embedded in innovative and collaborative thinking.”
Tandigm Health joined the Philadelphia healthcare landscape in 2014 in partnership with Independence Blue Cross, the region’s largest insurer, and HealthCare Partners, which provides physician-office management services. Tandigm compensates physicians for keeping their patients healthy and free from hospitalization, as opposed to paying them for services rendered.
Tandigm president and CEO Dr. Anthony V. Colleta, MBA ’06, director of informatics Antonio Tedesco, MBA ’04, and vice president of operations Brett Huberman, MBA ’00, received postgraduate degrees from the Fox School.
“In our value-based health care model, we partner with primary care physicians by engaging them with meaningful incentives to deliver high-quality care, enabling them with relevant technologies and data, and empowering them with resources and programs that deliver necessary care where and when patients need it,” Huberman said.
A 2015 study published in Health Affairs identified the nation’s top-50 hospitals for cost vs. marked-up charge, and six of them were located in the Philadelphia region. Huberman called Philadelphia “the highest medical-cost city in the country, one that’s home to 40,000 providers and 34,000 specialists.”
“We imparted to the students the value of data information in forming solutions,” Huberman said. “It was inspiring to speak to Temple students about our model. Education is a two-way street, and this provided us with an opportunity to give back to our Temple roots.”
Healthcare policies and regulations have a direct impact on the careers of occupational therapists like Caroline Welch, a Temple OTD candidate.
“There is a strong push and need for improved quality of career and patient outcomes, both at a lower cost,” Welch said. “As a full-time clinician, my knowledge and understanding of the business side of healthcare is limited. That is one of the main reasons why I found Tandigm’s presentation to be such an interesting and beneficial learning opportunity.”
The Fox School offers an undergraduate program in Healthcare Risk Management and a minor in Healthcare Systems Management. At the graduate level, Fox offers an MBA in Health Sector Management and a Master of Health Administration degree program.
Hillel of Greater Philadelphia recognized Dr. M. Moshe Porat, Dean of Temple University’s Fox School of Business, for his campus leadership and advocacy for Israel.
The Jewish organization honored Porat at its annual Vision and Values Celebration, held June 2. Attended by more than 200 community leaders and friends of Hillel, the event generated nearly $200,000 to fund programs and services for Jewish college students in the Philadelphia region.
Porat was not the only awardee from Temple University. Two undergraduate students, Ari Abramson and Arielle Manstein, received recognition as Student Exemplars of Excellence. Abramson, a sophomore, majors in Management Information Systems at Fox, while Manstein recently received her degree from Temple’s Kornberg School of Dentistry.
Porat lived in Israel for half of his life, moving there at a young age from Poland with his parents. He received his bachelor’s and master’s degrees from Tel Aviv University, before traveling stateside and completing his doctoral degree program at Temple University.
As Fox School’s Dean, he helped redesign the school’s flagship MBA program to incorporate into the curriculum international immersion trips, including those to Israel, to foster the exploration of the country’s innovation, entrepreneurship, and tech ecosystems. He also led a push to include Israel-based companies within the Fox Management Consulting capstone course, in which students provide professional-grade strategic solutions to paying clients. Porat also serves as an active member of the America-Israel Chamber of Commerce.
“This recognition from Hillel was a point of great personal pride,” Porat said. “I believe strongly in the values and purpose of Hillel, and have always made an effort in my career to demonstrate the strengths and competencies of Israel, while encouraging students to visit the country and learn its innovation and entrepreneurship history. For these reasons, it was quite fulfilling to receive this honor.”
The event, held on the campus of the University of Pennsylvania, buzzed with more than 200 attendees, including Porat’s wife, Rachel, and their sons, Manny and Sam, and daughter, Galia. Hooter, the mascot for Temple Athletics, also made an appearance.
“Moshe not only is a product of another culture and another country, but he’s very active around the world,” said Dr. Neil Theobald, President of Temple University. “He brings a global perspective to the deanship and to our administrative councils that is hugely important. … The value of Hillel and the values of Temple University, what they have in common, Moshe is such a great representative and archetype of those values.”
A team of students from Temple University culled its business and information technology savvy to take first place in the Penn State Abington Business Challenge.
The team – composed of Robert Moses and Nicole Cirillo from the Fox School of Business, and Nick Carmen from the College of Science and Technology (CST) – claimed the $1,000 first prize and bested eight other finalists when it delivered its winning presentation April 2 at Penn State University’s Abington campus.
Temple’s team was one of 200 invited to compete in the Penn State Abington Business Challenge, a case competition in which students solved a complex business issue by providing strategic solutions for a company within the IT healthcare industry.
The Temple trio emerged from the stacked field of finalists by providing quantified recommendations and implementations, based upon six years of historical financial figures provided to each team.
“From an analytical standpoint, we went beyond this singular company and identified trends and drivers within the industry, which I believe differentiated us from our competitors,” said Moses, a Business Management major who graduated in May. “By providing more than a high-level overview, we also created a forward-looking table to account for our recommendations and expenses, and forecasted the potential revenue.”
Dr. Manohar Singh, division head for social sciences at Penn State Abington, and the competition’s organizer, later revealed the name of the unidentified company as the Greater Philadelphia-based MRO Corporation, which delivers health information management and technology systems built to safeguard confidential information. Steve Hynes, MRO’s chief executive officer, served as one of the competition’s five judges.
“It was an interesting exercise for the students – researching, forming hypotheses, and defending them,” Hynes said. “I was impressed that the students put in so much effort and leveraged the strengths of their teammates.”
Temple’s team delivered highly efficient and effective solutions for MRO Corporation’s desired growth within its particular marketplace. Teams from Swarthmore College and Shippensburg University placed second and third, respectively.
For Cirillo, a Business Management major who graduated in May, the case competition provided an opportunity to learn from other competitors.
“This was an interesting experience because it exposed us to the analyses completed by our competitors,” she said. “It was eye-opening to see students from other schools run their analysis completely differently, using the same figures, and it was great to represent Temple and win first place.”