Millennials successfully selling medical-alert devices for seniors
How does a company run by millennials successfully sell and market products toward a geriatric audience? Dr. Jay I. Sinha, Associate Professor of Marketing and Supply Chain Management, weighs in.
Social media can increase customer interest in your brand — if used wisely
Dr. Jay I. Sinha of the Marketing and Supply Chain Management Department had his branding and social media article picked up after its publication in MIT Sloan Management Review, and excerpted in the Sunday MBA section of the Boston Globe (August 9, 2015).
The Risks and Rewards of Brand Personification Using Social Media
Associate Professor of Marketing and Supply Chain Management Dr. Jay I. Sinha recently published an article in MIT Management Review on the role played by social media in branding of a company or a specific product.
An identity crisis for Philly brands?
Will an international audience embrace Philadelphia-area brands like Rita’s Water Ice or Philly Pretzel Factory, should these companies choose to expand? PBJ spoke with Dr. Jay I Sinha, Associate Professor of Marketing and Supply Chain Management at the Fox School, for a closer look at brand identity.