Marketers Should Pay Attention to fMRI
Recent research findings by Temple’s Center for Neural Decision Making, which is housed at Fox, received national attention in a post to HBR.
How Samsung Became a Design Powerhouse
Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems at the Fox School, published a co-authored article for Harvard Business Review into the evolution of Samsung as a “design powerhouse.”
Local R&D Won’t Help You Go Global
For the second time this calendar year, Frank S. Speakman Professor of Strategic Management Dr. Ram Mudambi has been published in HBR. He and PhD candidate TJ Hannigan published, “Local R&D won’t help you go global,” one of the recent outputs of the iBEGIN research program that Mudambi is spearheading.