The case for a social CEO
Influencers dominate today’s social media landscape. Consumers turn to their favorite bloggers, vloggers and online personalities to influence their purchasing decisions on everything from beauty products to streaming services. In the business-to-consumer (B2C) space, almost every major company has an influencer marketing strategy to capitalize on this phenomenon. But what about business-to-business (B2B)? “Consumers are […]
