Emotions behind the mask: Temple’s Center for Applied Research in Decision Making and Ipsos collaborate on face mask research and more
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more. PHILADELPHIA, Jan. 26, 2021 — They say that the eyes are the windows to the soul. But when the rest of a face is hidden, how much can you really tell about how a person […]
Decision-making as a spectrum
“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management. Venkatraman, who is also the director of the Center for Applied Research in […]
To binge or not to binge?
How many Friday afternoon office conversations go a little something like this? “What are your plans for the weekend?” “We’re hoping to binge the new season of ‘Ozark.’ We’ve been waiting for this to drop on Netflix for months.” But binge-watching, by definition, is not supposed to be a planned activity. It’s supposed to be […]
How political negativity rules our brains
Many Americans have already begun to cast their votes for the 2020 election, which will decide their representatives in Congress and who controls the White House. Supporters of both major political parties are often motivated by the opportunity to elect their preferred candidates. But some voters may be motivated by something else—punishing the other party’s […]
Applied research in decision making goes virtual
This year, Temple University’s Fox School of Business planned to host the 10th annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) conference, an annual gathering of researchers and practitioners in the field of decision neuroscience that first started at Temple University in 2010. Due to the COVID-19 pandemic, the conference hosts in the Center for Applied […]
Vinod Venkatraman, Angelika Dimoka, and Paul A. Pavlou | March 23 and 26, 2015 | MIT Technology Review | WHYY The Pulse
Research team continues to garner headlines Last week, Fox School professors Dr. Vinod Venkatraman, Dr. Angelika Dimoka and Dr. Paul A. Pavlou, who identified an area of the brain that can better predict the success of TV ads, were featured in two publications. Locally, WHYY published an article supplement a well-produced piece for radio. (Audio […]
Vinod Venkatraman, Angelika Dimoka and Paul A. Pavlou | Feb. 26, 2015 | Temple Today | Forbes
University-wide exposure for Fox profs Forbes recently featured the research findings of Fox School professors Dr. Vinod Venkatraman, Dr. Angelika Dimoka and Dr. Paul A. Pavlou. Internally, the researchers’ work made for the top headline in a recent edition of Temple Today.