The power of creating a personal brand
“Your brand is what people say about you when you’re not in the room.” This popular quote from Jeff Bezos, founder, CEO, and president of Amazon, accurately describes the importance of having a strong personal brand. The Center for Student Professional Development (CSPD) at the Fox School of Business recently hosted a webinar titled “Creating […]
For J.Lo, performing during the Super Bowl was ‘like a fantasy.’ But in reality, was it worth it?
Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]