TikTok

Authors Zi’Ang Li (UNC Chapel Hill), Zhigen Zhao (Temple University), Sabrina (Zi Tong) Peng (UNC Chapel Hill), Yijie Sheng (BIT), Liyu Dou (CUHK-Shenzhen) and Yang Yang (Fairsky Law) share their expertise and insights on why influencer marketing on TikTok may only work for users in certain economic groups.  Influencer marketing on short-video platforms like TikTok, […]

When most people use social media, they’re either chatting with friends or scrolling through feeds. Data mining is not usually top of mind—but for Jimmy Quan, it is.  Quan, a Fox School senior majoring in Statistical Science and Data Analytics (SSDA), spent his summer researching how social media users can weigh the tradeoffs between using […]

This is the third time we’ve checked in with Nasir Mack, Meredith Orme and Robert Zurzolo, three Fox students who were among the first to participate in the school’s new Bachelor of Business Administration (BBA) Core Curriculum. Now juniors, the group reflects on their experience at Fox, the trends they are into and what they […]

Temple faculty members Thilo Kunkel and Subodha Kumar available to discuss how celebrities, athletes and organizations can engage audiences during COVID-19 PHILADELPHIA, April 6, 2020 — The NBA is postponed indefinitely. Concerts have been canceled. And who knows when we’ll see another Hollywood blockbuster in theaters.  So how are celebrities and athletes supposed to engage […]