Data Science Reveals the Hidden Connection between Online Influencer Marketing and Follower Income Level
Authors Zi’Ang Li (UNC Chapel Hill), Zhigen Zhao (Temple University), Sabrina (Zi Tong) Peng (UNC Chapel Hill), Yijie Sheng (BIT), Liyu Dou (CUHK-Shenzhen) and Yang Yang (Fairsky Law) share their expertise and insights on why influencer marketing on TikTok may only work for users in certain economic groups. Influencer marketing on short-video platforms like TikTok, […]