Product Management and Innovation Archives

Fox researcher uncovers strategy for more-successful online advertising

There’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher. Dr. Xueming Luo studied how the strategy of competitor-poaching in online advertising influences consumer behavior. His most-recent publication on the topic was named Best Track Paper in Social Media & Digital […]

Fox PhD Student Pauline Milwood Receives Recognition for her Research on Destination Marketing Organizations

A research paper authored by a current PhD student at Temple University’s Fox School of Business has earned international acclaim. Pauline Milwood recently received the Best Paper Award at the second biennial Advances in Destination Management Conference, for her paper titled, “Knowledge, Innovation and the Role of the Destination Management Organization: Integrating Stakeholder and Network […]

Fox’s First Ever Sensory Marketing Conference a Success

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]

Study: Investments in Commercial Operations Can Improve Pharmaceutical Business Performance

Pharmaceutical companies would improve sales revenue by investing in commercial operations that promote business innovation, employee engagement, organization alignment, and ensure a reasonable ratio between district sales managers and frontline sales representatives, according to Fox School of Business research. The study was commissioned by TGaS Advisors, a benchmarking and advisory services firm, and division of KnowledgePoint360®, […]