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Online Markets

Home  >  Newsroom  >  Online Markets

Fox researcher uncovers strategy for more-successful online advertising

There’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher. Dr. Xueming Luo studied how the strategy of competitor-poaching in online advertising influences consumer behavior. His most-recent publication on the topic was named Best Track Paper in Social Media & Digital […]

Defending Within: How to Protect Companies from Advanced Cyber-Security Threats

Many companies and organizations have set up defenses to keep hackers on the outside, protecting the information of their customers and clients. However, with increasingly sophisticated use of malware, some hackers can sit silently within a company’s information systems for years without being detected. A new report from the Temple University Institute for Business and […]

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