New Product Development

The way a brain functions has been a source of human curiosity throughout time. Over the past few decades, researchers have used a number of neuroscience methods including functional magnetic resonance imaging (fMRI) as a means to achieve a more-thorough understanding of how a human brain works. The Center for Neural Decision Making (CNDM) at […]

The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford University in California June 6-7, marking the conference’s first West Coast appearance.  Temple University and the Fox School of Business, home to the first three ISDN conferences, was once again the key sponsor for the event. The conference organizing committee included Drs. […]

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]