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Neural Marketing

Home  >  Newsroom  >  Neural Marketing

PhD students, faculty convene at Fox’s third-annual Mid-Atlantic Doctoral Symposium

Overlooking the Center City from the top floor of Alter Hall, marketing doctoral students and faculty from colleges and universities in the Mid-Atlantic region gathered as part of the Fox School of Business’ third-annual Mid-Atlantic Doctoral Symposium (MADS). PhD students from Rutgers University, New York University, the University of Pennsylvania, University of North Carolina at […]

Fox researchers use brain data to predict real-life success of TV ads

Researchers at Temple University’s Fox School of Business have identified an area of the brain that can significantly better predict the success of TV advertising. Professors Angelika Dimoka, Paul A. Pavlou and Vinod Venkatraman led the research study at Temple’s Center for Neural Decision Making at the Fox School of Business. The research team received […]

The Role of fMRI in Management Discussed at Temple Conference

The way a brain functions has been a source of human curiosity throughout time. Over the past few decades, researchers have used a number of neuroscience methods including functional magnetic resonance imaging (fMRI) as a means to achieve a more-thorough understanding of how a human brain works. The Center for Neural Decision Making (CNDM) at […]

Fox School Professors Make their Mark at Latest ISDN Conference

The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford University in California June 6-7, marking the conference’s first West Coast appearance.  Temple University and the Fox School of Business, home to the first three ISDN conferences, was once again the key sponsor for the event. The conference organizing committee included Drs. […]

Cutting-Edge Research Combines fMRI and Biometric Results to Reveal Key Elements in Super Bowl ad Success

The Time Warner Medialab, Innerscope Research and Temple University’s Center for Neural Decision Making (CNDM) at the Fox School of Business have announced the results of a comprehensive study of this year’s Super Bowl ads that reinforced the power of emotion and compelling storytelling. The research teams used a combination of biometric and fMRI (functional […]

Temple Researchers Use Brain Imaging and Other Physiological Signals to Predict the Success of TV ads

Researchers at Temple University’s Fox School of Business are conducting a comprehensive study to assess to what extent neurophysiological responses and other measures of reactions to advertisements can predict the sales performance of TV ads. Temple’s Center for Neural Decision Making, based at the Fox School, earned a grant from the Advertising Research Foundation (ARF) […]

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