Mobile Targeting

Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]

Google “big data,” and the first search result returns the word, “dangerous.” The irony of using a big data factory to discover the risks of its own data was not lost on researchers and experts attending the Privacy in an Era of Big Data workshop, funded by the National Science Foundation (NSF) and hosted by […]

A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]