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Mobile Targeting

Home  >  Newsroom  >  Mobile Targeting

Social media branding plays a grand role in commercial strategy, according to Fox researcher

Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]

Fox School welcomes prestigious guests, speakers for NSF-funded big data workshop

Google “big data,” and the first search result returns the word, “dangerous.” The irony of using a big data factory to discover the risks of its own data was not lost on researchers and experts attending the Privacy in an Era of Big Data workshop, funded by the National Science Foundation (NSF) and hosted by […]

Fox PhD Student Wins Award for Research Correlating Crowdedness with Response to Advertisements

A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]

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