Micro-Influencers

High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers on social media. In normal circumstances, brands would use their faces and likeness for advertising. These celebrity endorsements were the original version of online influence for consumer buying decisions. However, the rise of social media micro-influencers has ushered in a refreshingly new […]

While research experts like Jay I. Sinha and Thomas Fung, professors in the Fox School’s Department of Marketing and Supply Chain Management (MSCM), are studying how companies are innovating to reach millennial audiences, these three Fox alumnae are living it.  The On the Verge editorial team caught up with these micro-influencers to talk about their […]