Maureen Morrin

Temple Magazine, Fall 2015 Edition Fox School faculty are highlighted in the latest edition of Temple University’s alumni magazine: Research by Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, into the affects of fragrance on consumers’ purchasing habits appears on page 8; Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management […]

The science of advertising There’s plenty to learn from science about consumers’ buying tendencies and marketing. The Philly Voice, a newcomer to the Philadelphia media market which publishes daily, highlighted the related research findings of Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, and Dr. Angelika Dimoka, Associate Professor of MIS and […]

Making ‘scents’ A research study co-authored by Fox School Professor of Marketing and Supply Chain Management, Dr. Maureen “Mimi” Morrin, is believed to be the first to show the affects of fragrance on consumers’ feelings and an impact on their purchasing habits. Temple’s daily, university-wide e-newsletter picked up the story on Morrin’s research.