Maureen “Mimi” Morrin and Angelika Dimoka | April 15, 2015 | Philly Voice
The science of advertising There’s plenty to learn from science about consumers’ buying tendencies and marketing. The Philly Voice, a newcomer to the Philadelphia media market which publishes daily, highlighted the related research findings of Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, and Dr. Angelika Dimoka, Associate Professor of MIS and […]