Marketing and Supply Chain

Professor Mary Conran has been a staple of the Fox School community for nearly three decades. Even before earning her BBA in 1979 and MBA in 1981, Conran was a member of the Fox family; her father had been a faculty member and administrator, helping create the school’s MBA program in the 1970s. She was […]

Every day, people are faced with a hundred and one choices that they seem to make on their own. What should they get for lunch today? How much should they tip the waiter?  However, they may be getting a little help from companies when making these choices.  For example, a restaurant’s online menu may sort […]

Consumers are seeking the fastest and most cost effective ways to shop. During the 2021 Target Case Competition, students pitched their case studies which focused on expanding how customers shop Target products. This year’s competition was Making Room for Flexible Fulfillment, and the contestants were asked to find strategies to fulfill customer needs and emphasize […]