Marketing and Supply Chain Management

The Temple American Marketing Association (TU-AMA) did it again! On April 7, at the 40th Annual American Marketing Association International Collegiate Conference (AMAICC), TU-AMA was designated a Top 5 student chapter among 429 collegiate chapters worldwide. TU-AMA competed against 284 collegiate chapters that submitted written annual reports to be considered in the 2018 running for […]

The Department of Marketing and Supply Chain Management faculty continue to be active, innovative, and impactful in the research community. Anthony Di Benedetto published papers in Industrial Marketing Management, Journal of Global Scholars of Marketing Science, and European Journal of Innovation Management. Angelika Dimoka published a paper in Journal of Business Research. Dimoka is the […]

This fall, the Fox School of Business implemented the Fox Leadership Development Program (FLDP) for undergraduate students. This program was designed to strengthen student skill sets and encourage co-curricular engagement in the spirit of the mission and vision of the school. Students earn points for activities, event attendance, and accomplishments at varying levels in FLDP. […]

Angelika Dimoka’s job is to get inside your head. As the director of the Center for Neural Decision Making at the Fox School of Business, Dimoka finds how you make the choices you do—and she does not need to ask you. Instead, she looks to the human body for answers. A trained biomedical engineer and […]

  There has been a backlash against globalization and multinational corporations lately, but as new markets emerge, people, knowledge, capital, raw materials, finished products, services, and culture will increasingly flow across national boundaries. This flow is the essence of international business, and its success hinges on understanding the new configurations that will emerge. It is […]

The Philadelphia Eagles are headed to the Super Bowl for the third time in franchise history. Experts from Temple University’s Fox School of Business and School of Sport, Tourism and Hospitality Management (STHM) are available to discuss the following subjects relating to the Super Bowl: advertisements; city pride and team branding; consumer behavior; economic impact; […]

Eleven alumni leaders share insights on how technology is shaking up today’s major industries and constantly reshaping business possibility. You can’t open a magazine, a newspaper, or Twitter now without encountering a story about the rise of artificial intelligence and how this will impact businesses and economies around the world. Will the robots displace workers, […]

Vast amounts of data are generated every day – about 2.5 quintillion bytes according to estimates from IBM.1 This “big data” originates from numerous sources: from individual social media posts and text messages, to corporate supply chain management activities and financial transactions. Businesses are gaining valuable insights through the analysis of all the data they […]

The Fox School’s Department of Marketing and Supply Chain Management (MSCM) not only offers high-quality academic programs at the undergraduate, graduate, and doctoral level, but also offers non-credit opportunities for industry professionals. MSCM collaborates with the Project Management Institute (PMI), Delaware Valley Chapter (PMI-DVC) to expand Fox’s opportunities for professionals by offering the Project Management […]

This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality of the students continue to increase. The Fox School actively assesses and updates our BBA and MBA curricula to meet the demands of the marketplace; notably, we have incorporated more analytics and project-based assignments across […]

Bloomberg claimed that in 2016, $255 million is spent each month on social media influencer marketing. The influencer trend has continued to increase since then, as brands pay celebrities both big and small (or, as they’re now called, micro-influencers and nano-influencers) to share photos, stories, GIFS, selfies, and reviews through their own social media accounts […]

On Friday, October 27, 2017, Temple University American Marketing Association (TU-AMA) hosted the 5th Annual Regional Marketing Conference, where the theme was “Adapting Content to the Future.” The sold-out event was attended by over 170 people, including collegiate members of AMA from the College of New Jersey, West Chester University, Pennsylvania State University, Virginia Tech, […]

Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor of marketing at the Fox School of Business, has been named by INFORMS as the conference organizer for the 40th Annual INFORMS ISMS Marketing Science Conference. It will be held June 13–16, 2018, at the […]

Howard J. Weiss, a Fox School of Business professor of operations management in the Department of Marketing and Supply Chain Management, will be retiring at the end of the academic year after 42 years of teaching, research, and service excellence. “I’m going to relax, read more, winter in Florida, spend more time with my wife, […]

Mitchell L. Morgan recalled driving along Broad Street more than 45 years ago. His future, he said, had as little direction as the car he was steering. “Higher education wasn’t for me, or so I thought,” Morgan said. “I wanted to go into the world. I wanted to start a business. I wanted to see […]