Marketing and Supply Chain Management

Many Americans have already begun to cast their votes for the 2020 election, which will decide their representatives in Congress and who controls the White House.  Supporters of both major political parties are often motivated by the opportunity to elect their preferred candidates. But some voters may be motivated by something else—punishing the other party’s […]

The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]

Fox School of Business faculty member Guntram Werther outlines how holistic forecasting can be applied to the current COVID-19 pandemic PHILADELPHIA, Oct. 1, 2020 — Iceland has been using their national police to contact trace COVID-19. In Israel, they’ve used Shin Bet, the country’s internal security service. Here in the U.S., the response has differed, […]

Sheri Lambert can’t wait to share her vision for the future, especially now that she has taken on a new role as managing director of the Fox School’s Center for Executive Education. “It’s an exciting time for the Center with its increased ability to do more virtual workshops and training,” says Lambert, an assistant professor […]

How often can you say that your homework changed a company’s mind? Students in the Strategic Advertising and Marketing program, a joint master’s degree offered by Temple University’s Fox School of Business and Klein College of Media and Communication, proved that hard work pays off.  Five graduate students took on a final project in their […]

The emergence of online platforms for healthcare has been growing in popularity over the past decade. Now, with the COVID-19 pandemic and social-distancing, telehealth is more useful than ever. Online question and answer (Q&A) forums where patients can directly raise their questions or concerns to their doctors are one of the most efficient methods of […]

Across the U.S., college students’ lives have been uprooted, leaving many uncertain about their futures. As the school year comes to an end, Temple University has presented numerous awards recognizing the students who embody great leadership and academic achievement, such as the Diamond Award. The Diamond Award is the highest recognition by Temple’s Student Affairs […]

“The best time to plant a tree is 20 years ago. The next best time is today.” This ancient Chinese proverb applies to ideas as well as habits. A seed planted today can spark change; a seed planted decades ago can disrupt an entire industry.  Faculty experts from the Fox School demonstrate the impact that […]

Monica Wadhwa discusses how the 50th anniversary of Earth Day and COVID-19 serve as reminders of how our decision making directly impacts climate change PHILADELPHIA, April 22, 2020 — This year marks the 50th anniversary of Earth Day, and if there is a silver lining with COVID-19, it might be with regard to its environmental […]

Temple faculty members Thilo Kunkel and Subodha Kumar available to discuss how celebrities, athletes and organizations can engage audiences during COVID-19 PHILADELPHIA, April 6, 2020 — The NBA is postponed indefinitely. Concerts have been canceled. And who knows when we’ll see another Hollywood blockbuster in theaters.  So how are celebrities and athletes supposed to engage […]

With schools closing, restaurants shutting down and public transit slowing, many of us in the Fox School community may feel the same way—anxious. The COVID-19 outbreak has affected the daily lives of millions of people as officials around the country try to stop the spread of the virus.  We asked experts from the Fox School […]

Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]

December 2018 This year has seen a change of the guard in our Marketing and Supply Chain Management department. Dr. Michael Smith stepped down as Department Chairperson on June 30, after several years of distinguished service. Thank you, Mike, for all you have done for us! I am privileged—and honored—to take over as the chairperson, […]

Michael F. Smith, after five years serving as the chair of the Department of Marketing and Supply Chain Management (MSCM), will step down in July. He will be replaced by Edward C. Rosenthal. Smith, who earned his PhD from the Kelley School of Business at Indiana University, has taught at the Fox School since 1980. […]

This past year has been a year of growth and outstanding achievements on the part of our students and faculty in the Department of Marketing and Supply Chain Management (MSCM). Enrollment of MSCM majors is well over 1,000 students and numbers in the Marketing, Supply Chain, and Digital Marketing minors are strong. MSCM continues to […]