Practical insights from three Fox micro-influencers
While research experts like Jay I. Sinha and Thomas Fung, professors in the Fox School’s Department of Marketing and Supply Chain Management (MSCM), are studying how companies are innovating to reach millennial audiences, these three Fox alumnae are living it. The On the Verge editorial team caught up with these micro-influencers to talk about their […]
Jay I. Sinha | August 16, 2015 | Philadelphia Inquirer
Millennials successfully selling medical-alert devices for seniors How does a company run by millennials successfully sell and market products toward a geriatric audience? Dr. Jay I. Sinha, Associate Professor of Marketing and Supply Chain Management, weighs in.
Jay I. Sinha | August 9, 2015 | The Boston Globe
Social media can increase customer interest in your brand — if used wisely Dr. Jay I. Sinha of the Marketing and Supply Chain Management Department had his branding and social media article picked up after its publication in MIT Sloan Management Review, and excerpted in the Sunday MBA section of the Boston Globe (August 9, […]
Jay I. Sinha | August 3, 2015 | MIT Management Review
The Risks and Rewards of Brand Personification Using Social Media Associate Professor of Marketing and Supply Chain Management Dr. Jay I. Sinha recently published an article in MIT Management Review on the role played by social media in branding of a company or a specific product.
Jay Sinha | April 8, 2015 | Philadelphia Business Journal
An identity crisis for Philly brands? Will an international audience embrace Philadelphia-area brands like Rita’s Water Ice or Philly Pretzel Factory, should these companies choose to expand? PBJ spoke with Dr. Jay I Sinha, Associate Professor of Marketing and Supply Chain Management at the Fox School, for a closer look at brand identity.