Digital Business Strategy Archives - Fox School of Business

Tyler School of Art student wins Temple Analytics Challenge for second straight year

For Cassandra Reffner, winning the Temple Analytics Challenge for a second straight year was about honing her visual storytelling skills one data set at a time. “Graphic design isn’t just about making these things look nice, but also telling a story,” Reffner said. A senior graphic design student from the Tyler School of Art, Reffner […]

Social media branding plays a grand role in commercial strategy, according to Fox researcher

Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]

Temple University’s Institute For Business And Information Technology And Lockheed Martin To Host National Cyber Analyst Challenge

Temple University’s Institute for Business and Information Technology (IBIT) and Lockheed Martin (NYSE: LMT) are joining forces to help solve the cyber talent crisis that faces the country. This fall they will host a National Cyber Analyst Challenge designed to encourage and support the best students currently pursuing cyber related degrees in the top cyber programs […]

Apps & Maps students make pitch to Samsung executive

Two Philadelphia high school students temporarily put their summer plans on hold for a unique afternoon activity: The students, from Temple University’s Urban Apps & Maps Studios, delivered a technology prototype presentation to a leading executive from Samsung. Sharing conference-room space with Young-jun Kim, Senior Vice President of Design of Samsung Electronics and President of […]

IT could reduce state-government spending, Fox researcher found

A researcher from Temple University’s Fox School of Business found that investments in information technology (IT) can reduce overall spending by state governments. According to Dr. Min-Seok Pang, Assistant Professor of Management Information Systems, American state governments could stand to save $3.49 from their budgets for every $1 that’s invested in IT. Pang’s paper, titled, […]

Fox School welcomes prestigious guests, speakers for NSF-funded big data workshop

Google “big data,” and the first search result returns the word, “dangerous.” The irony of using a big data factory to discover the risks of its own data was not lost on researchers and experts attending the Privacy in an Era of Big Data workshop, funded by the National Science Foundation (NSF) and hosted by […]

Fox School professor receives Microsoft’s MVP Award

A professor from Temple University’s Fox School of Business has been named a Microsoft MVP. Professor of Statistics Dr. Isaac Gottlieb, whose passion for teaching students the ins and outs of Microsoft Excel, earned distinction as one of Microsoft’s 2015 Most Valuable Professionals. This marks the second straight year Gottlieb has been so recognized. Microsoft’s […]

Tyler student makes sense of big data, wins big at Temple Analytics Challenge

Admittedly, Cassandra Reffner said she does not have as great of an understanding of mathematical analytics as business-school students. And she said she only understands the most basic functions of Microsoft Excel. What Reffner does know, however, is how to analyze data and display it in a creative, understandable manner. A junior graphic design student […]

Defending Within: How to Protect Companies from Advanced Cyber-Security Threats

Many companies and organizations have set up defenses to keep hackers on the outside, protecting the information of their customers and clients. However, with increasingly sophisticated use of malware, some hackers can sit silently within a company’s information systems for years without being detected. A new report from the Temple University Institute for Business and […]