Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 13, 2015 Fox researcher finds first impressions may have lasting impact By Christopher A. VitoDr. Brian Holtz, Assistant Professor of Human Resource Management Initial impressions based upon a […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. VitoThe National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox SchoolResearchers at Temple University’s Fox School of Business have identified an area of the brain that […] Jun. 4, 2014 Cutting-Edge Research Combines fMRI and Biometric Results to Reveal Key Elements in Super Bowl ad Success By Fox SchoolThe Time Warner Medialab, Innerscope Research and Temple University’s Center for Neural Decision […] Jun. 4, 2014 Temple Researchers Use Brain Imaging and Other Physiological Signals to Predict the Success of TV ads By Fox SchoolResearchers at Temple University’s Fox School of Business are conducting a comprehensive study to […]
Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 13, 2015 Fox researcher finds first impressions may have lasting impact By Christopher A. VitoDr. Brian Holtz, Assistant Professor of Human Resource Management Initial impressions based upon a […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. VitoThe National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox SchoolResearchers at Temple University’s Fox School of Business have identified an area of the brain that […] Jun. 4, 2014 Cutting-Edge Research Combines fMRI and Biometric Results to Reveal Key Elements in Super Bowl ad Success By Fox SchoolThe Time Warner Medialab, Innerscope Research and Temple University’s Center for Neural Decision […] Jun. 4, 2014 Temple Researchers Use Brain Imaging and Other Physiological Signals to Predict the Success of TV ads By Fox SchoolResearchers at Temple University’s Fox School of Business are conducting a comprehensive study to […]
