Consumer Decision Making

Kevin Hong, a 2014 graduate of the Management Information Systems concentration of the PhD program at the Fox School of Business and an Assistant Professor at Arizona State University, recently received a $120,024 grant to research bias and health issues in online “gig economy” platforms. The grant, awarded by the prestigious Robert Wood Johnson Foundation, […]

Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]

The inspiration for his co-authored research paper, Brad Greenwood said, materialized rather organically. “I was in the backseat of an UberX vehicle,” Greenwood said, “and I wrote myself a cell phone note: ‘Call Sunil about writing an Uber paper.’” According to research by Greenwood and Sunil Wattal, professors at Temple University’s Fox School of Business, […]

There’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher. Dr. Xueming Luo studied how the strategy of competitor-poaching in online advertising influences consumer behavior. His most-recent publication on the topic was named Best Track Paper in Social Media & Digital […]

Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the Fox School of Business thinks so. Dr. Maureen Morrin, Professor of Marketing at the Fox School, and a collaborative research team found a definitive connection between warm scents, consumer preference for luxury (more expensive items), and an increase in overall […]

The National Science Foundation (NSF) has awarded a research team from Temple University a three-year grant totaling nearly $900,000 to fund a social-science project into the tracking of human behaviors through big data. This marks the fourth NSF-awarded grant in the last five years that an interdisciplinary team of Temple faculty members has received to […]

Researchers at Temple University’s Fox School of Business have identified an area of the brain that can significantly better predict the success of TV advertising. Professors Angelika Dimoka, Paul A. Pavlou and Vinod Venkatraman led the research study at Temple’s Center for Neural Decision Making at the Fox School of Business. The research team received […]

A research paper authored by a current PhD student at Temple University’s Fox School of Business has earned international acclaim. Pauline Milwood recently received the Best Paper Award at the second biennial Advances in Destination Management Conference, for her paper titled, “Knowledge, Innovation and the Role of the Destination Management Organization: Integrating Stakeholder and Network […]

The way a brain functions has been a source of human curiosity throughout time. Over the past few decades, researchers have used a number of neuroscience methods including functional magnetic resonance imaging (fMRI) as a means to achieve a more-thorough understanding of how a human brain works. The Center for Neural Decision Making (CNDM) at […]

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]

Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake. Professor of Marketing Maureen Morrin of […]