How do you engage your audience when it’s no longer in front of you?
Temple faculty members Thilo Kunkel and Subodha Kumar available to discuss how celebrities, athletes and organizations can engage audiences during COVID-19 PHILADELPHIA, April 6, 2020 — The NBA is postponed indefinitely. Concerts have been canceled. And who knows when we’ll see another Hollywood blockbuster in theaters. So how are celebrities and athletes supposed to engage […]
For J.Lo, performing during the Super Bowl was ‘like a fantasy.’ But in reality, was it worth it?
Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]