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Branding

Home  >  Newsroom  >  Branding

Is branding the last thing to worry about in crisis?

The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]

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