American Marketing Association Archives

Impact Summit 2021: How can we avoid talking past one another?

Researchers and industry professionals have so much to offer one another. Scholars gain access to high-quality data and real problems to solve, and industry receives a research driven lens to examine some of their on-the-ground problems. But while these collaborations are becoming more common, there are still challenges that need to be overcome. The Fox […]

Fox marketing students collaborate with local high school to offer professional-development training

At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are helping local high school students perfect their personal elevator pitches. Students from Temple’s chapter of the American Marketing Association (Temple AMA) are collaborating this semester with Cristo Rey Philadelphia High School, a private high school […]

Marketing students welcome speakers from Facebook, Nielsen, and Hershey for consumer insights panel

Marketing students from Temple University’s Fox School of Business hosted a panel of professionals from prominent national brands for a consumer insights-focused speaker series. The students, from Temple’s chapter of the American Marketing Association, welcomed: Naomi Grewal, PhD, Head of Consumer Insights, Facebook Andy Smith, Director of Consumer Insights, The Hershey Company Lana Busignani, Executive […]

Fox School marketing students claim top prize in national case competition

How sweet it is. Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent organization’s annual Collegiate Case Competition by delivering a marketing strategy for a product from event sponsor The Hershey Company. The Temple AMA team took top honors ahead of the University of Pennsylvania, Texas State University, […]