Advertising

Marcus Collins, DBA ’21, considers himself one part academic, one part practitioner. He finds himself putting his ideas in the world as an advertiser and putting people in the world as an instructor.  Collins recently was among the eight inductees selected to enter the American Advertising Federation’s Hall of Achievement for 2020. The inductees were […]

“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of  outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management.  Venkatraman, who is also the director of the Center for Applied Research in […]