Etsy—the online treasure chest for all things handmade—cultivates a community for those who have a knack for crafts like candle-making, knitwear, jewelry, or pottery. With over 1.7 million active vendors and close to 28.6 million active consumers, Etsy has established a peer-to-peer business platform that eliminates the middleman of corporate production. Yet this marketplace is more than just an e-commerce site; it is a community of like-minded individuals who appreciate handicrafts.
Within the site, buyers and sellers interact through a variety of IT-enabled features, like following and messaging shops, reviewing and favoriting products, and curating lists of products. Yet as sellers socialize by favoriting and promoting others’ products, are they redirecting potential customers away from their shops?
Professor Sunil Wattal and doctoral student Ermira Zifla of the Management Information Systems Department at the Fox School of Business investigate how social mingling affects e-commerce marketplaces in their paper, “Understanding IT-enabled Social Features in Online Peer-to-Peer Business for Cultural Goods.”
“What really fascinated us about this platform is that you have this community aspect, but you are also introducing this e-commerce agenda,” says Wattal.
“We thought that sellers may have mixed incentives to participate in the online community,” adds Zifla. “On the one hand, participating by following others and posting in forums may increase the visibility of sellers and subsequently increase their sales. On the other hand,” she continues, “following other sellers and sharing their products could negatively impact sales by diverting traffic away from their own page.”
While online communities have often been the subject of research, this is one of the first studies to link social indicators with economic performance. Using a dataset of nearly 2,000 sellers on Etsy, Wattal and Zifla examined their interactions in the online community and found how socializing with others can inherently affect a shop’s sales.
The researchers identified two categories of social e-features that promote new products and validate users:
1. Community participation features—such as following other sellers and joining teams—which facilitates socializing with other members, and
2. Content curation features—such as curating favorite lists, sharing products, and favoriting shops—which serve as tools for validation and tastemaking.
“When you are following other people on Etsy, those people are listed on your page as a form of validation, for what you like to buy as a consumer or what you can provide as a producer,” said Wattal.
The researchers hypothesized that community participation and content curation would increase a seller’s online status by increasing their number of followers, but would decrease a seller’s sales by diverting attention away from their own products.
Using a web crawler to collect public information, the pair obtained a dataset of 1,728 unique glass sculpture sellers—a randomly chosen subcategory of marketplace shops on Etsy—to compile a year’s worth of data, including sellers’ followers, lists, favorited products, and sales.
Analyzing the data proved the researchers’ hypotheses correct: a 10 percent increase in community participation, like following other sellers, and content curation, like favoriting products, resulted in a 3.89 percent decrease in sales. Yet this reduction was outweighed by the effects of cultivating a stronger social following. In other words, the same activities that led to a direct decrease in sales helped sellers attract more followers, and were associated with an indirect increase in sales by 4.64 percent—an overall net gain.
“IT-enabled features have benefits that supersede the negative,” says Wattal, “since exposure is what can ultimately lead you to be on an influential list or you can simply commercialize yourself to the point of high-status.”
Trends can come and go as quickly as a trendsetting blogger changes her mind. Yet in the realm of vintage trinkets and artisanal finds, relationships stay relevant.
This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more, visit www.fox.temple.edu/ontheverge.
Data-driven decision-making is now the norm in many workplaces. Executives collect and analyze information to inform hiring practices, promotions, and insurance premiums. However, Leora Eisenstadt, assistant professor of Legal Studies at the Fox School, warns that the kinds of data that employers can track should be safeguarded by law, to both protect employees’ privacy and limit employers’ liability.
For many, work and personal time have begun to blur together as smartphones and emails have invaded the home. As this line erodes between the home and office, employees are often left unaware that their employers can glean so much information from their personal lives. “Most of us have left enormous data trails,” says Eisenstadt, “that employers are now beginning to access in order to create the most efficient workplaces possible.”
With social media, FitBits, and online healthcare platforms, Eisenstadt says, employers are gathering data from more than just workplace activities. Healthcare service platforms, for example, can tell by looking at internet searches, prescriptions changes, or specialist appointments that employees are planning to start a family or have major surgery.
The platforms indicate that only top-level numbers are shared with employers, not individual names of employees. However, she argues, “that knowledge could lead to companies making decisions about promotions, hiring, and terminations based on this information.” Narrowing down gender and age, for example, could give employers enough clues to know which of their employees were likely to be trying to have a baby soon.
In her paper, “Data Analytics and the Erosion of the Work/Non-Work Divide,” which was accepted for publication by the American Business Law Journal, Eisenstadt asserts that the current legal statutes do not provide enough protection to both employers and employees. “Laws like HIPAA and the Pregnancy Discrimination Act likely do not apply to data gleaned from search queries,” she says. And there are virtually no laws or regulations prohibiting employers from collecting and relying on data gleaned from employees’ social media profiles, from facial recognition software, or from Fitbits.
So why should employers care about overreaches into employee privacy?
“The erosion of the work/non-work divide will impact the concept of a ‘scope of employment’ and employer attempts to avoid liability for their workers’ actions,” says Eisenstadt. Over the years, courts have seen the line blur between personal and work-related activities—like a case in 1928 in which an auto sales manager crashed a car, killing an employee on the way home from a staff appreciation dinner. The courts found the company liable for the death, and considered the events to be “within the scope of employment.” This move toward an expanding “scope of employment” has only grown with the advent of laptop computers, smartphones, and the myriad other devices and technologies that make it easier and sometimes even essential to bring work outside of the traditional physical boundaries of the workplace.
By gathering data from nonwork activities, Eisenstadt cautions that employers may be pushing this trend to new, more troubling places. By eroding the work/non-work divide so dramatically, companies may be opening themselves up to new liabilities for employee health issues, violent outbursts, or other employee behavior that would previously have been considered to be outside the “scope of employment.”
Data analytics can be an extremely powerful tool. “It allows humans to capture, analyze, and use massive quantities of data,” says Eisenstadt, “that the human brain can not make sense of on its own.” Yet, in today’s environment of data concerns and privacy breaches, Eisenstadt warns, companies should be cautious of data mining that goes too far.
This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.
It’s the moment every woman dreads: A routine breast self-examination during an otherwise relaxing shower ends in the panic-inducing discovery of a lump.
Often, what happens next is a long, harrowing journey through a combination of biopsies, surgery, chemotherapy, and radiation. While it’s true that, thanks to advancements in screening and treatment, more and more women survive breast cancer, it’s also true that 80 percent of breast cancer cases have already advanced to an invasive stage at the time of diagnosis.
Today, just 20 percent of breast cancers are identified at the earliest stage, when treatment is most effective and the five-year survivorship rate hovers near 100 percent.
Carlos Barrero, MD, and Oscar Perez-Leal, MD, assistant professors in the Pharmaceutical Sciences Department at Temple University’s School of Pharmacy, wants to change all that. “I believe we can invert those numbers so we’re discovering 80 percent of breast cancers at the very earliest stage,” he says.
The research Barrero and Perez-Leal are conducting may represent a major breakthrough in breast cancer screening. Their work could lead to a simple routine blood test that detects breast cancer sooner than ever before for more women. To do this, Barrero and Perez-Leal are working on identifying a set of biomarkers for breast cancer, a specific signature of early-stage breast cancer detectable in a blood sample.
Their work on this project received funding through the Office for the Vice President of Research’s Targeted Grant Program, and the team is currently in the process of securing additional funding from the National Institutes for Health, and the National Cancer Institute. Perez-Leal is also using the knowledge gleaned from his master’s degree from the Fox School’s Innovation Management & Entrepreneurship program to turn the idea into a feasible product.
Though mammograms are a recommended cancer screening for women age 40 and older, only 65 percent of women over 40 have had one in the past two years, according to the Centers for Disease Control.
“Many women avoid mammograms because they can be uncomfortable, and because of the hassle of needing to make a separate appointment. If screening for early-stage breast cancer became a part of routine blood work, more women would be screened regularly,” says Barrero. That would likely result in more early diagnoses, more effective treatment, and ultimately more long-term cancer survivors.
Through systems biology, advances in mass spectrometry technology that allow the detection of very low concentration of proteins and metabolites, and the availability of large public datasets from thousands of breast cancer tumors, Barrero and Perez-Leal can move this cutting-edge work forward. “Most research of this kind starts with analyzing the blood sample. We start by analyzing the data,” says Perez-Leal. It’s a fresh approach to a longstanding problem.
The researchers start by looking for specific proteins secreted by breast cancer tumor cells across many thousands of samples drawn from breast cancer tumors. The team is searching for a signature set of proteins that can be detected in very low amounts. A vast data set and formidable computing power are essential for finding the precise biomarkers that could, in five to 10 years, lead to the blood test. Recently upgraded mass spectrometry equipment at Temple’s School of Pharmacy allows him to carry out this innovative research.
The promise of this research extends even beyond the hopes of early detection into the possibility of new, more effective medicines to battle breast cancer. Going forward, biomarkers are likely to be an increasingly hot topic for those in the pharmaceutical industry, which represents a significant part of the U.S. economy. Biomarkers such as these are often used as a reference point in drug development; when the biomarkers diminish or disappear in blood tests, it’s evidence that the new drug is working.
Current treatments for breast cancer are effective, but they come with their own health risks and side effects, some of which lead to different health challenges years after patients have recovered from cancer. The identification of these biomarkers would also mean that, in addition to early intervention, a breast cancer patient could get a form of personalized medicine, which is another area of potential business growth for the pharmaceutical industry. For patients, that might mean fewer side effects and complications down the line.
“It’s rare to find a scientist with a business background,” says Perez-Leal. He praises the Innovation Management and Entrepreneurship program with helping him take an idea, establish a business plan, and pitch to investors. “The research community should continue to focus on finding solutions and products to real problems.”
Clearly, breast cancer is a real problem, as the most common cancer among women: one in eight will face a diagnosis in her lifetime. But if Barrero and Perez-Leal succeed, it will be a game-changing advance. Many more women will be diagnosed in cancer’s earliest stages, receive more personalized treatment, overcome the disease, and lead long and healthy lives.
This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.
How much is a hashtag worth to you?
This simple symbol has become ubiquitous across many social media platforms. Started in August 2007, the hashtag, also known as the pound (#) sign, was officially adopted by Twitter in 2009 as a way to group conversations and aggregate similar themes. Now, having spread to sites like Instagram, Facebook, LinkedIn, and Pinterest, the hashtag has become a key element of many companies’ social media strategies. With that pervasiveness comes power—and pitfalls.
“Creating an original hashtag gives a firm control over a specific social media space,” says Subodha Kumar, professor of Marketing and Supply Chain Management at the Fox School. Businesses can use this tool to increase recognition of their brand, generate buzz, and expand their audiences.
Yet creating a hashtag does not automatically mean the company owns it, says Kumar. Hashtags are susceptible to hijacking, in which competitors or consumers use the hashtag for unofficial messaging—like when McDonald’s attempted to generate positive publicity with #McDStories but instead received thousands of complaints about the fast food chain.
So, how can a company protect its social media reputation? For some, the answer lies in trademarking.
“The trademark protection of hashtags can increase consumer confidence,” says Kumar. Since the U.S. Patent and Trademark Office began allowing hashtags to be registered trademarks in 2013, more and more companies are protecting their intellectual social media property. In 2015, nearly 1,400 hashtags were submitted in trademark applications. “It prevents other competitors from using similar hashtags to mislead consumers.”
However, trademarks may come with a price. “Trademarking a hashtag may prevent or restrict its use,” Kumar says. The successful spread of a hashtag lies in its ability to be used by anyone, connecting millions of Twitter threads and Instagram photos into one conversation. By trademarking, companies could be stifling this kind of organic engagement.
Little research has been done to understand whether a trademarked hashtag makes a firm’s social media audience more or less engaging. Kumar, along with Naveen Kumar of the University of Memphis and Liangfei Qiu of the University of Florida, wanted to know: does trademarking a hashtag defeat its original purpose?
Kumar and his co-authors investigated the tension in these two opposing sides—the organic nature of a hashtag and the restrictive nature of a trademark—in their paper, “A Hashtag is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags.”
The researchers compared firm-level tweet data from 102 companies, split between a “treated” group of companies who had trademarked a hashtag between 2014 and 2017 and a “control” group of similar firms. The study compared tweets from before and after the hashtag’s trademark approval, analyzing the level of engagement through likes, comments, and tweets, as well as the linguistic content of the tweet, including its emotions, tone, and style.
Based on this study, Kumar and his colleagues discovered some key factors of making a trademarked hashtag work for a company:
1. Companies that trademark hashtags have higher social media engagement.
This study is the first to identify that trademarking hashtags can improve firms’ engagement with its audiences on social media—though the effects have varying levels of intensity for different types of firms and social strategies. “Trademarking a hashtag can increase the number of retweets by 27 percent,” says Kumar, “which is a considerable amount.”
Yet firms can not trademark hashtags arbitrarily. The U.S. Patent and Trademark Office treats hashtags like any other trademark: in order to be approved, the company needs to prove that the hashtag is a key part of the firm’s identity and that trademarking works in the consumers’ favor by preventing or reducing confusion.
2. Trademarking hashtags works better for smaller, less popular companies with fewer Twitter followers.
While the study demonstrates that trademarking increases social media engagement, Kumar and his colleagues investigated how this effect varies among different types of firms. After comparing the companies in the top and bottom percentiles in terms of Twitter followers, the researchers found that firms with fewer Twitter followers had more significant increases in their engagement after trademarking hashtags than companies with larger followings.
Kumar hypothesizes that small companies see larger positive effects because fewer consumers are aware of their brands and products. “Without trademark protection, other competitors can easily use similar hashtags to mislead consumers,” he says. “In contrast, for popular firms with more Twitter followers, it is more difficult to mislead consumers, even in the absence of trademark protections.”
3. Writing styles are more important to firms that use trademarked hashtags.
The researchers also studied how companies used language in their social media strategies to understand the key drivers that cause trademarking hashtags to increase engagement. “This is based on the assumption that the way that people use words reflect how they think,” says Kumar. For example, using pronouns can reflect a self-centered focus, or using prepositions and conjunctions can indicate more nuanced thinking.
The study found that when hashtags are trademarked, a firm’s writing style becomes more important to its social media engagement. “People tend to like a more narrative and informal writing style in tweets,” Kumar says. The researchers saw that more positive, colloquial, and confident writing increase retweeting by up to 10 percent.
4. Effects of increased social media engagement last longer when hashtags are trademarked.
Recognizing that trademarking is a lengthy and expensive process, the researchers sought to discover whether the increased engagement lasted in the long term.
“Before trademarking hashtags, writing more tweets with desirable linguistic styles has only a contemporaneous effect,” says Kumar, meaning that the tweets’ increase in engagement was immediate, but dropped off quickly. After one month, it was no longer significant. “Trademarking hashtags makes things different,” Kumar says. After trademarking, the researchers found that the effects of increased engagement were still happening a month later.
Based on their research, Kumar and his colleagues believe that, especially for smaller companies with fewer followers, trademarking their intellectual social property, like hashtags, is a worthwhile investment. However, to get the maximum bang for your buck, Kumar suggests that companies consider the longevity of their chosen hashtag.
Social media can be fleeting, so invest wisely.
This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.
To swipe or not to swipe?
Online dating has come a long way since the days of OKCupid in the early aughts. Today, phrases like “Tinder date” have become part of society’s lexicon, and we have stopped buying a stranger a drink in a bar and started double tapping an Instagram photo from home.
What is different today? Instead of logging into a dating site on a computer, romance seekers now have mobile apps at their fingertips.
JaeHwuen Jung, assistant professor of Management Information Systems (MIS) at the Fox School of Business, investigated the changing business behind online dating to learn why companies are spending more money on developing mobile applications instead of web platforms.
With apps like Tinder and Bumble, data scientists have a trove of unbiased data from which they can extract insights. “We are able to trace the actions of both parties,” says Jung. “We are able to see who is meeting who, what type of profiles they have, and [what] sort of messages they are exchanging.” This provides a unique opportunity for researchers to analyze data untainted from other collection processes, like simulated experiments.
Jung says that dating is only one of many examples of how our phones have completely transformed the way in which we behave—and companies have caught on.
In his paper, “Love Unshackled: Identifying the Effect of Mobile App Adoption in Online Dating,” which has been recently accepted for publication at MIS Quarterly, Jung used the online dating world to identify three drivers of why users, and subsequently companies, are moving from web to mobile: ubiquity, impulsiveness, and disinhibition.
- Ubiquity: the capacity of being everywhere, especially at the same time
- Impulsiveness: having the power to be swayed by emotional or involuntary impulses
- Disinhibition: a lack of restraint and disregard to social norms
With the ubiquity of smartphones, users are able to access mobile apps at any given time and location. Features like instant notifications, location sharing, and urgency factors, like Tinder’s daily allowance of five ‘Super Likes,’ have allowed users to stay constantly connected.
“We use our mobiles in the most personal locations, like our beds and bathrooms,” says Jung. For some, their phones may seem surgically attached to their hands.
With phones constantly by their sides, people more readily give in to their impulses, reacting to their moods or thoughts instinctively. Users can respond to such feelings—such as responding to a flirtatious message or liking a post—without a second thought.
“We found that [mobile platforms] change users’ daily lifestyle patterns,” says Jung. “Compared to those who use web platforms, mobile users have the luxury to log on earlier, later, and more frequently.”
When a sense of privacy is assumed, users feel more anonymous on mobile—and are thus less likely to follow social norms. This disinhibition creates higher levels of engagement on mobile devices, Jung found, as users were more likely to engage in actions that they were less likely to do outside of the app.
“We saw that replies and views of [profiles of people with] different races, education levels, and even height, became more apparent through mobile apps,” says Jung. “This has us questioning, can this [disinhibition] change viewpoints in real life?”
Like any business plan, owners try to keep customers coming back for more. These three key features—ubiquity, impulsiveness, and disinhibition—help companies keep users online every time they unlock their phones. With the convenience provided by apps, dating has become more successful for users and has benefited companies as well.
“If people leave happy,” Jung says, “they will bring more new customers [to the app.]”
With the surge of app monetization, developers are able to make 55% of their mobile revenue through video ads, display ads, and native ads, according to Business Insider. Mobile apps have become a win-win situation as more people choose to scroll on the go.
Jung’s paper is the first of its kind to examine the causal impact of companies’ mobile channels in addition to their web presence. What can we say? All’s fair in love, war, and big data.
Seven alumni-owned food and beverage businesses taking taste buds to the next level
Some people say music is the one true universal language. But, let’s be honest, the one true universal language is food. Nobody knows this better than these Fox School alumni who have launched exciting businesses in the food space. From healthy stir-fries to mouthwatering donuts, fancy cocktails to salads-in-jars, learn more about these seven food and drink businesses owned and founded by Fox foodies.
After studying finance at the Fox School, David Restituto, BBA ’96, ran Rita’s Italian Ice and Meineke franchises in the Philadelphia area. In 2017, the self-confessed “sweet tooth” opened Factory Donuts in Northeast Philly. The shop, which boasts a hip, industrial aesthetic, sells coffee and about two dozen different types of donuts, including the Maple Bacon Explosion and the Blueberry Bake. The business has already moved into its next phase: franchising. “We have so much positive interest from people,” Restituto says. “We’re ready to launch the franchise end of the business and we’re planning for future growth. It’s a very exciting time.”
Justin Rosenberg, MBA ’09, is no stranger to the pages of Fox Focus—when we caught up with him in the last issue, he told us all about how honeygrow uses virtual reality to onboard new employees. Rosenberg designed the business plan for honeygrow, the fast- casual salad and stir-fry restaurant, while working on his MBA at
the Fox School. Since opening the rst location in 2012, honeygrow has grown quite a bit. Now there are more than 24 locations in eight states and Washington, D.C. Not to mention three minigrow locations, honeygrow’s new build-your-own dish carryout concept.
Dylan Baird, BBA ’13, worked with Urban Tree Connection, an urban farm in West Philadelphia, while studying entrepreneurship at the Fox School. His passion for the intersection of food and community development morphed into Philly Foodworks, which he co-founded in 2014. The mission? To create a platform for small, non-mainstream food producers—including local farmers, coffee roasters, chocolatiers, tofu makers, and bakeries—to deliver healthy, fresh foods to people. Thanks to Baird and Philly Foodworks, the farmers market now comes directly to your front door.
Do you love pizza? Of course you do, everybody loves pizza. And if you’re a Philadelphian, you also likely love tomato pie. Conshohocken Italian Bakery has been serving up tomato pies (including a custom Philadelphia Eagles version following the team’s Super Bowl LII victory), pizzas, breads, desserts, and more since it was co-founded by Domenico Gambone in 1973. The family business is now run by sister and brother Christina Gambone, BBA ’92, and Michael Gambone, BBA ’91—Christina is the director of business operations, and Michael is the vice president.
“Mike and I have been working here since our early teens,” says Christina. “There’s no better way to learn the business than from the ground up. We’ve always been close siblings, so working together is very natural. And our dad is still very active in the business and our goal is to support him and his passion. We keep that in mind with every new avenue we pursue.”
Ever watched an episode of Mad Men and wondered how in the heck they make those delicious looking cocktails? Jungeun Park, BS ’16, knows the secrets and she’s here to
help you craft that perfect old fashioned. After completing her studies in marketing and being named a finalist in the Temple University Innovation and Entrepreneurship Institute’s 2016 Be Your Own Boss Bowl® for the business concept, Park launched Cocktail Culture Co., which offers interactive cocktail and mixology workshops. They also host whiskey and wine tastings so you know what you’re talking about next time you step up to the bar.
Healthy food is oftentimes not the most convenient to find for lunch at work or on-the-go. That’s where Simply Good Jars, founded by Jared Cannon, MS ’16, comes in. Cannon, a chef, came up with the idea as a Fox School grad student studying innovation management and entrepreneurship. Each convenient plastic jar includes a healthy meal made with local ingredients while creating zero waste for the Philadelphia community.
Melissa Wieczorek, BBA ’93, MBA ’02, always loved food, cooking, and entertaining. So, when she left her position as the director of the Fox School’s Executive MBA program in 2005, she knew exactly what to do: Zest Culinary Services, a personal chef and boutique catering company, was born. “There’s always something new to discover in food—a recipe, an ingredient, a technique, a favor combination, or even a new business model,” says Wieczorek when asked why she loves working with food. “The possibilities are endless and the food industry is constantly evolving so it never gets boring. And the ability to make a positive impact on people’s lives on a daily basis through food—whether it’s a meal, an educational talk, or a dining experience—is extremely gratifying.”
3 Fox School alumnae shaking up their industries
There’s a new ultimate compliment in business today–Fox alumnae are go-getters, and they are shaking up the status quo in their elds and starting revolutions across the business world. Find out how these three alumnae are changing the rules of the game. See who they are and how they’re disrupting their industries in the best possible way:
1. Yasmine Mustafa, Fox ’06
Born in Kuwait, Yasmine Mustafa emigrated to the United States with her family as a child. She has chosen to make a difference using what she learned as an entrepreneur at the Fox School. It took Mustafa over seven years of part-time classes— first at community college, then at Fox, while working two jobs, to dream up her best idea yet.
“After traveling alone for six months, everywhere I went I encountered women who had been assaulted in different ways,” she said.
Mustafa decided to do something about it and started ROAR for Good.
“Just a week after I returned to Philadelphia, a woman was raped a block from my apartment when she went out to feed her meter,” she said. “I was enraged and inspired to create something to make women safer.”
As president and CEO of ROAR for Good, Mustafa has led the development of ‘Athena,’ a safety wearable device that helps to keep people safe. As a smart tech device, Athena shares user locations when activated.
“In reality, our goal is to have a world where technology like ROAR’s doesn’t need to exist,” she said. “In the meantime, why not create something that improves the situation?”
Not one for the sidelines, Mustafa and ROAR have been proactive about taking a role in the cultural paradigm surrounding sexual assault prevention and #MeToo. The ROAR Back program exists in tandem with the Athena device. ROAR Back has been designed as a series of nonprofit partnerships—with the goal of educating men about violence prevention and empathy training. In addition, an app provides educational tools on safety and situational awareness.
Awards and attention have been rolling in for Mustafa, who was selected as one of the BBC’s 100 Women in 2016, Philadelphia Magazine’s Top 20 Best Philadelphians, Philadelphia Business Journal’s 2016 Tech Disruptors, Innovator of the Year by Rad Girls, and many more. We can’t wait to see what’s next for this dynamic, young maker.
“I see a long-term vision of changing the world and ROAR having a profound impact,” she said.
2. Lori Bush, MBA ’85
Scientist to CEO isn’t the normal career trajectory for a pre-med major, but Lori Bush learned early on to defy expectations.
Driven to push the boundaries, Bush went beyond her work as a research scientist and eventually led production, innovation, marketing, and business development for Johnson & Johnson. Once established in the eld, Bush became an expert in beauty products.
During her 25 years in the consumer and healthcare products industry, Bush led product innovation for several global brands. She has also held leadership positions as the worldwide executive director of Skin Care Ventures and vice president of professional marketing at Neutrogena.
In 2006, Bush was approached by Katie Rodan and Kathy Fields, who solicited her insight when they were in the startup phase of their premium skincare line. A year later, Bush accepted the role of president and CEO at Rodan + Fields. Her leadership helped the company to reach $600 million in revenue by 2015.
While Bush’s story is motivational, she’s providing financial inspiration to the next generation of female entrepreneurs—people like Camille Bell. Bell, a twenty-something Temple graduate, won $10,000 for a pitch she did in 2016 for her company, Pound Cake, an inclusive cosmetics company. Assistance for projects like Bell’s is possible partially through a lump sum donated by Bush to Temple’s Innovation and Entrepreneurship Institute (IEI).
“I think of myself as an enabler, moving obstacles for people and empowering them to do what they can do,” said Bush.
That’s not to say things have always been easy for Bush. She had a habit of tackling difficult projects that no one else wanted to touch, which didn’t fit in with the typical corporate resume progression.
“In the mid-1990s, I was very frustrated,” she said. “I was watching my peers being promoted to higher titles because they seemed to t the corporate prototype.”
Today she recognizes that not fitting in was the best thing that could have happened. “Ironically,” she says, “what I thought I wanted would have trained the courage out of me, to take on the crazy initiatives.”
3. Rakia Reynolds, BBA ’01
For Rakia Reynolds, a CEO, tastemaker, and influencer, re-defining what it means to work for herself has been a learning experience. As a wife and mother of three, Reynolds’ time is always in demand as the founder and president of Skai Blue Media, a public relations agency based in Philadelphia. She has worked with brands like Comcast NBCUniversal, Dell, the Home Shopping Network (HSN), United By Blue, Ted Baker, and others including Serena Williams’ clothing brand.
“The most successful people are the ones who find the secret sauce where work doesn’t feel like work,” said Reynolds in a 2017 interview with Marie Claire. “You wake up before your alarm goes off. You know the elevator pitch of your company without having to practice. You know what your career path is if you nd yourself thinking about it at night.”
Her touch seems to be on all things Philadelphia lately—she was Visit Philadelphia’s ‘Entrepreneur in Residence’ and also helped to lead the charge for Philly’s Amazon H2 bid.
“You have these defining moments where you have that window and you say, ‘It is my time’” she said in a 2017 interview with Philly.com.
Doling out advice for aspiring entrepreneurs is something Reynolds does on the regular, and she encourages people to establish a “friendtor” board, a combination of friend and mentor. She credits the word to her friend and colleague Almaz Crowe, now the chief of staff at Skai Blue. Reynolds relies on her own diverse group of friendtors for real talk, feedback, and opinions. She also believes in quality over quantity when it comes to social media, something she knows a bit about as the face of small business for Dell.
“Influence goes back to the basics—understand your audience and deliver value,” she said in an interview with FastCompany.com.
Hosted by the Institute for Business and Information Technology (IBIT), the NBCUniversal Analytics Competition challenged students across Temple University to solve important industry-specific problems. In its sixth year, participants were asked:
- How can media companies align with esports?
- Why do pharmacies buy drugs from non-primary vendors?
- Who are the winners and losers in healthcare funding and payments?
Roughly 354 students from six schools and colleges developed submissions in one of two categories: analytics or graphics. Finalists submitting analyses were judged based on presentation relevance, completeness, depth and consistency, while graphics were judged on clarity, novelty, insight and utility. The final judging and awards event took place on Nov. 13, 2018 in the Commons of Alter Hall at the Fox School of Business. The first, second, third and honorable mentions winners took home $12,000 in cash prizes.
“For this years Temple Analytics Challenge, we received some of the highest quality viral submissions in the six year history of the competition,” remarked Interim Dean Ronald Anderson of the Fox School of Business and School of Sport, Tourism and Hospitality Management.
The winning team in the analytics category was comprised of students Jake Green, Sergio Aguilar and Rohit Bobby. They used analytics to identify which mainstream sport (soccer) was best aligning itself with the esports audience, and provided data-driven recommendations how major media companies can mirror that pattern of engagement and brand recognition. You can read the team’s full analysis here.
“Our team really came together and worked hard to understand what it meant to ‘align’ with esports. For our team, the hardest part was to apply a particular outcome to the question. To do that, we reframed it and thought about how NBCUniversal could adapt and remain a leading platform for sports entertainment,” said Jake Green, a management information systems major.
The graphics competition winner was Xi (Cynthia) Cheng, a graphic and interactive design major. She developed a video to explore the demographic connections (such as gender, total viewership and age range) between viewers of esports and traditional sports in order to explain how media companies can use this data to develop appropriate advertising for both groups.
“I got inspiration, and selected elements from old school video games. I had different visions for traditional sports and esports, and used aspects of various games such as a Pokeball or a Super Mario power-up to illustrate statistics,” she explained.
“The drive of Temple students is inspiring,” said Laurel Miller, assistant professor of management information systems, IBIT director, and the co-founder of the Analytics Challenge. “It is unique that 354 students from across campus took the initiative to participate in a voluntary contest, learned how to interpret complex data and tools on their own, and prepared a time limited presentation for an industry judging panel. I was really impressed with the winners this year, their analysis and visualizations were so well done that they were able to provide new insights to an expert industry panel.”
Learn more about the Temple University Analytics Challenge.
Steve Casper spent the spring of 2018 teaching his students about stocks, bonds, time value of money, cash flow and cost of capital. This does not sound unusual for a finance professor, except that particular semester he was on sabbatical in Cambodia.
Most of his students, who came from rural farms on the outskirts of Phnom Penh, Cambodia’s capital, had a limited academic background in finance. Many did not have a personal relationship with traditional financial institutions that Americans accept as commonplace, like banks and stock markets. Casper, associate professor of finance and managing director of the DBA program at the Fox School of Business, says, “It was the most challenging class I’ve ever taught, but it was so much fun.”
Since the summer of 2016, Casper had been volunteering his time teaching rural students in Cambodia. After first getting involved via Habitat for Humanity, Casper has built a relationship with these students, teaching finance and leadership during two-week seminars. Last spring, the director of the Paññāsāstra University of Cambodia, the leading English-speaking university in the country, asked Casper to teach a full semester.
“Most of these students have never had a calculator before,” says Casper, FOX PhD ’10. “I was told I had 30 students. I get over there and I brought 30 TI-BA II+ financial calculators. My wife was coming two weeks later and I said, ‘Liz, I have 54 students. I need you to bring another 24 calculators, I just ordered them on Amazon.’ Eventually, it got up to 94 students.”
This past October, four of these students came to Philadelphia for a week of leadership and business practice. The trip was organized by the Cambodian Rural Student Trust, an NGO founded in 2011 that aims to help bright Khmer, or Cambodian, students from poor, rural families go to high school and university in Cambodia.
Casper brought the students to meet with representatives from all over the financial world, from companies like SAP, B-Lab and Saul Ewing. He invited the students to speak to his finance classes at the Fox School. The Khmer students shared the story of their lives, which often included uneducated family members, the loss of one or both parents and financial hardships. But each had a strong, unrelenting belief in the power of education to transform lives.
One student named Sompeas, who is majoring in law and hopes one day to become a lawyer, shares her philosophy. “I believe men and women are equal. I believe education will provide women with the knowledge to believe this and give them the skills to follow their dreams, have amazing careers and be greater contributors to society.” She continues, “The special thing about this trip is that I can share my voice and bring back many ideas that will inspire other girls to be adventurous and ambitious, while also expanding how I see things in my small world.”
Casper is grateful to the Fox School for allowing him to expand his world as well through his sabbatical. Casper loves the opportunity to teach both his American and Khmer students. “I always wanted to do this,” he says. “To have great classes, you have to be thinking about it all the time—how can I make it better, how can I get this point across?”
His passion for education translates into his enthusiasm about the mission of the Cambodia Rural Students Trust. The completely student-run organization, Casper says, “can give a student a place to live, feed them, and pay for their college or high school,” all for $2,000 a year.
“In Cambodia, education is a privilege,” says Casper. “I am honored to be part of something that empowers students to lead themselves and lead society.”
Learn more about Fox School Research.
A roundup of media mentions featuring faculty, staff, and students from the Fox School of Business and the School of Sport, Tourism and Hospitality Management.
What’s Next For the Fox School of Business?
Dean Ron Anderson speaks with Business Because about the school’s centennial and his appointment as dean marking a new chapter in Fox history. “We’re going to use this as an opportunity to refocus the school,” he says. Read more>>
One Fox Student’s Dreams for Inclusivity
Shawn Aleong, a legal studies freshman, will study in San Francisco on a trip organized by the Fox School to learn digital and alternative financial services to further his advocacy efforts for inclusive business. Read more>>
The Odds of a Winning Ticket
Laurie Burns used her statistical reasoning and games of chance class to calculate the odds of winning October’s billion-dollar jackpot with Fox29. Watch now>>
Inquirer | October 19
David Schuff, chair of the Management Information Systems department, provides insight into how the rollout of SEPTA’s Key program led to an untold number of free rides since August. Read more>>
College Magazine | October 25
What does a financial advisor actually do? Cindy Axelrod, certified financial planner and assistant professor of practice in the Finance department, gives advice to college students interested in wealth management. Read more>>
On a brisk, fall morning, 30 crisply-dressed Fox School of Business graduates and friends gathered for a Breakfast With Fox & TWN event on the topic of executive presence, at Temple University Center City.
Over breakfast, Allison Francis Barksdale, EMBA ’00, CEO of RISE Leadership and a member of Temple Women’s Network (TWN), presented Executive Presence–Do You Have IT? How To Cultivate the IT Factor In You. She discussed the concept of authenticity, and when pressed had this to say:
“I don’t think authenticity is worn out as a buzzword. When we get to its essence, buzzwords should be retired when we have achieved a certain level of understanding and I view authenticity as being tied to integrity, in which we’re making progress but still have a long way to go.”
Barksdale shared a few tangible resources, including an online quiz, “Test Your Executive Presence”, and also encouraged attendees to lead with their values, and discover their own answers to the following three questions:
- What is executive presence?
- Why is it important?
- How can you cultivate it?
Ashley Rivera, IME ’18, was one of the millennials in attendance. She commented on how important networking opportunities were to her career progression and how crucial it was to keep her network relevant after graduate school.
“I worked so hard for my degree—am I going to be a leader?” she wondered.
Like many other recent Fox School graduates, Rivera has experience working in startups and is hoping to create her own business. While at Fox, she attended events like the Be Your Own Boss Bowl®, which helped to instill her with a self-confidence that she could eventually turn an idea into a viable business.
“I know I can add value to a company with my leadership skills,” she said. “I have a diverse knowledge base and a strong group of supportive colleagues and former classmates.”
During her presentation, Barksdale—a certified life coach, encouraged people like Rivera to cultivate an executive presence by “ACE-ing” it.
“Awareness, know what your skills are,” said Barksdale. “Commit to make changes in areas you’d like to improve. And exercise your new skills until you’ve achieved the desired level of improvement.”
Former risk management student Derek Jones, BBA ’09, walked away feeling inspired.
“Allison said things about expressing your personality and to use that as an advantage,” he said. “In previous jobs, I found that I didn’t fit the culture. I think it’s important to be self-aware and inspire change or make a change if necessary.”
Barksdale thinks current Fox School students should work on developing three specific leadership qualities in order to jump-start their careers.
“Students should invest in developing competence, poise, and emotional intelligence,” she said. “Those skills will really help them with self-awareness and control as managers and leaders.”
Next up for Fox networking events will be the Holiday Party, hosted by the Fox School of Business Alumni Association on December 13th, from 5:30-8 p.m at The Acorn Club (1519 Locust St.). Early bird tickets are available until 11/23 here.
In partnership with Schwab Advisor Services, Charles Schwab Foundation has committed $352,000 to Temple University’s Fox School of Business to support the School’s financial planning program. Launched in Fall 2015, the Fox financial planning program has been one of the school’s fastest growing undergraduate degrees, with more than 300 registered students since the program’s launch, including 98 registered students in Spring 2018.
Charles Schwab Foundation’s gift will enable the Fox School to purchase and install state-of-the art technology to bolster the financial planning program’s online and remote capabilities. Installation is slated for completion in Spring 2019. This investment in the School will effectively connect students with wealth managers, financial planners, and advisors to create awareness of the field and prepare students for futures in the registered investment advisor (RIA) industry; at a time when an estimated $30 trillion in assets is expected to pass between generations. Charles Schwab Foundation’s contribution will finance a 158-inch diagonal video wall, complete with two HD cameras for web video conferencing, ceiling pickup microphones, and JBL speakers, touch annotation monitors, and an LCD touch display with controls in Alter Hall, home of the Fox School of Business.
“We are proud to work with Temple University to shape and inspire the next generation of independent investment advisors,” said Bernie Clark, executive vice president and head of Schwab Advisor Services. “Access to cutting-edge technology and firsthand perspectives from professionals in the field will prepare students for successful careers in the independent investment advisor industry.”
“The generous support from Charles Schwab Foundation enhances our students’ academic and professional experience by enabling them to apply their classroom knowledge to the financial planning industry,” said Cindy Axelrod, director of the Fox School’s Financial Planning programs. “The enhanced investment in cutting-edge technology will allow students to directly connect with financial planning professionals without any physical or geographical constraints, giving them a first-hand understanding of the industry, so that they will be better prepared to enter the job market.”
The school introduced Financial Planning as an undergraduate major in 2015 to prepare students for careers in this in-demand field. Students who complete Financial Planning curriculum at Fox are eligible to sit for the Certified Financial Planner (CFP) examination upon graduation, a unique feature of the program. The Fox Department of Finance oversees the program, which also draws upon the expertise of faculty from Fox’s Legal Studies in Business and Risk, Insurance, and Healthcare Management departments.
“According to job and occupational outlooks, the field of personal financial advisors is growing much faster than other fields,” said Ronald Anderson, interim dean of the Fox School of Business and School of Sport, Tourism and Hospitality Management. “I’m delighted that, thanks to our first-rate faculty and high-quality program, we are preparing so many talented, determined, and hard-working students to fulfill their desires for better life opportunities and career paths.”
About the Fox School of Business at Temple University
Established in 1918 and celebrating its centennial, the Fox School of Business at Temple University is the largest, most comprehensive business school in the Philadelphia region and among the largest in the world, with more than 9,000 students, more than 220 full-time faculty and more than 60,000 alumni around the globe.
The Fox School has a proud tradition of delivering innovative, entrepreneurial programs for the past 100 years. With facilities that provide access to market-leading technologies, the school fosters a collaborative and creative learning environment. Coupled with its leading student services, the Fox School ensures that its graduates are fully prepared to enter the real-world job market. Learn more at fox.temple.edu. Follow us on Twitter, Facebook, Instagram and LinkedIn.
About Charles Schwab
At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity. More information is available at www.aboutschwab.com. Follow us on Twitter, Facebook, YouTube, and LinkedIn.
About Charles Schwab Foundation
Charles Schwab Foundation is a private, nonprofit organization funded by The Charles Schwab Corporation. Its mission is to create positive change through financial education, philanthropy, and volunteerism. More information is available at www.aboutschwab.com/community. The Charles Schwab Foundation is classified by the IRS as a charity under section 501(c)(3) of the Internal Revenue Code. The Foundation is neither a part of Charles Schwab & Co., Inc. (member SIPC) nor its parent company, The Charles Schwab Corporation. Charles Schwab Foundation and Temple University are unaffiliated entities.
In an evolving healthcare industry, prominent surgeons are choosing to pursue graduate business education—a trend that continues to grow nationally.
(Editor’s note: A version of this story first appeared in the Spring 2015 edition of Fox Focus, the school’s alumni magazine.)
It’s 4:30 a.m., and Alexander Vaccaro reaches for his alarm clock.
Soon after, he’s reading lectures and watching transcribed videos from the seat of a recumbent bike. The piece of exercise equipment doubles as Vaccaro’s classroom desk as he completes coursework during his daily workout.
An orthopaedic surgeon and spinal specialist, Vaccaro maintains a tightly organized schedule. He’s the Richard H. Rothman Chair of Orthopaedic Surgery at Jefferson University Hospitals and president of the Rothman Institute, an international leader in orthopaedic science, research, treatment, and technology. And he completed his Online Master’s of Business Administration through Temple University’s Fox School of Business.
Vaccaro estimated that he committed at least two hours daily to his Fox Online MBA. Often, it was more.
“I’m being honest when I say this: It’s one of the hardest and one of the most-rewarding things I’ve ever done,” said Vaccaro, who’s also a professor of neurosurgery and orthopaedic surgery. “You know what you do for a living. Getting your MBA helps you figure out why you do what you do, and you’re able to do it better.”
Vaccaro is one in a growing number of accomplished medical professionals, with a slew of letters following their surnames, who supplemented their clinical educations with a business education at the Fox School.
The reason? As the landscape in American healthcare continues to evolve, medical professionals like Vaccaro are learning that one of the greatest issues in their field is a business-related one.
“I was brought up thinking about care for the individual. Now I have to care for the system that cares for the people,” Vaccaro said. “I almost think an MBA should be mandatory for clinicians. When you get into medicine, you need courses on how to run a program, and you need background skills in operations, marketing, law, ethics, and communication. Those in medicine who plan to lead need an MBA.”
Healthcare spending in the United States reached $3.3 trillion in 2016, or 17.9 percent of its gross domestic product. And that figure is expected to continue climbing. Physicians equipped to tackle the challenges of operating a medical facility, in relation to both patient treatment and business management, are in high demand.
According to a 2011 U.S. News & World Report study, hospitals run by trained physicians earned quality scores that were 25 percent stronger than hospitals run by management. Having a physician who is capable of balancing a budget and managing personnel “is more than valuable. It’s indispensable,” said Dr. Steven Szebenyi, the former chief medical officer and senior vice president of healthcare management with Health Partners Plans, a not-for-profit health insurance organization in the Philadelphia region.
Szebenyi, in his former role, oversaw all clinical aspects of Health Partners Plans, reporting to the company’s chief executive officer and senior team, managing a staff of nearly 200, and overseeing its budget, among other duties. The push for a business education among the nation’s top healthcare workers can influence hiring practices, Szebenyi said.
“I look for someone with more than clinical experience,” Szebenyi said. “I look for someone with administrative training, additional training, or both. That need is only going to continue to grow. With this shift from volume-driven healthcare to value-driven healthcare, you see more and more physicians taking more prominent roles and leadership positions.”
A gathering of more than 700 of the nation’s preeminent business and healthcare executives at the University of Miami’s “The Business of Healthcare: Bending the Cost Curve” conference in January 2014 concluded that the challenge of lowering overall costs while raising the quality of care remains. And in November 2014, Todd Kislak, who boasts a decade of healthcare management experience, told Bloomberg Businessweek that the issue boils down to “the coats vs. the suits. What you need is people who can wear both.”
Temple’s Fox School of Business is preparing physicians to do that. A number of high-ranking surgeons have completed the Fox Online MBA program, which combines technology, collaboration, and real-world experience, so professionals in any industry can balance the rigors of continued education, full-time employment, and family.
Like Vaccaro, Dr. Cataldo Doria earned his Online MBA at the Fox School.
For years, Doria, the director of the Jefferson Transplant Institute and the Division of Transplantation at Jefferson University Hospitals, said he had considered a graduate degree in business administration, before choosing Fox for its “top-notch reputation,” he said. “Medicine is changing so much and so fast, and unless you really understand the economics and the business of it, you’re going to be left behind,” said Doria, the Nicoletti Family Professor of Transplant Surgery.
Three other physicians who earned their Online MBAs from the Fox School have noted immediate gains professionally as a result of their recently attained business credentials.
When Dr. Vani Dandolu had elected to pursue her Online MBA, clinical colleagues said she had swayed “to the dark side,” said the chair of the Department of Obstetrics and Gynecology at University of Nevada School of Medicine. Instead, Dandolu viewed the program as an opportunity to learn business-world language without having to give up her stake in academic medicine.
“I get more credibility, my opinions are taken more seriously and, really, I would not have been a serious candidate for my current position if not for my additional degrees,” said Dandolu, also the ObGyn residency program director and a professor of obstetrics and gynecology at the University of Nevada. “I was very clear on what I wanted to get out of my MBA and I believe that focus is critical when you are pursuing any new venture.”
Philadelphia-area surgeons Dr. Aron Wahrman and Dr. Daniel Dempsey, who attained their Online MBAs at Fox, agree. As clinical assistant professor of surgery at Penn Medicine, Wahrman sees a benefit to giving the program’s top medical students and residents a taste of business education.
“I think traditional curriculum, which mainly focuses on scientific and clinical curriculum, does them a disservice,” said Wahrman, who earned his Fox Online MBA in 2011. “With everything that’s going on in healthcare, the patient is expecting quality and value, and an MBA gives you a broader perspective on topics pertaining to that. Moreover, you can’t just give (administrative duties) to people in healthcare who aren’t as vested in taking care of patients or in making decisions at the individual and community level. That’s why I think pursuing a Fox Online MBA was a good fit.”
Dempsey is professor of surgery, chief of gastrointestinal surgery, and assistant director of perioperative services at the Hospital at the University of Pennsylvania. Prior to commencing his Fox Online MBA studies, he said he possessed a basic knowledge of a hospital’s business operations, but “by no means was I an expert.” He said he’s since been able to complete financial analyses on greater returns on how his hospital spends, and better understand profit loss and cash flow, as a result of his most-recent degree.
Like Dandolu and Wahrman, Dempsey said he faced vilification from his colleagues in medicine.
“The common reaction was, ‘What’re you doing that for? You’ve been doing aspects of administration for years,” he said.
And Dempsey’s reply?
“I have one foot in each camp now,” said Dempsey, who earned his Fox Online MBA in 2011. “Having an MBA, especially one from Fox, trains you to be a more-effective messenger between these two large arenas. Suddenly, you’re able to help non-clinical administrators understand a surgeon’s point of view, and you also are more able to help the clinicians understand how an administrator sees something.
“Overall, that business education facilitates greater communication between the two sides.”
The responses Dempsey received are somewhat commonplace. In a 2005 research paper written by Dr. Windsor Westbrook Sherrill, professor in public health sciences at Clemson University, students reported uncomfortable exchanges with doctors who saw them as “traitors” for having enrolled in a joint MD/MBA program. Sherrill, whose research has concentrated in medical education, identified a critical “gap in training,” when it comes to clinical leaders who lack business education.
“The real driver is the financial constraints of healthcare today,” she said. “In fee-for- service medicine, there wasn’t a push for cost efficiencies. Reimbursement services have changed. There was a time when you didn’t have to worry about cost. You’d be reimbursed no matter what you charged. It’s gotten more important in healthcare to be cost-conscious. There’s more regularity around quality and accountability measurement, from payers and policymakers.”
Dr. Maria Chandler, the president of the Association of MD/MBA Programs (AMMP), said nearly 70 dual-degree programs exist in the United States. One of them is housed at the Fox School, through which dual-degree students pursue the Fox Online MBA. The program, which can be completed in less than two years, employs a flipped-classroom model.
The program features what Fox has coined “a curriculum carousel,” which provides multiple entry points throughout the calendar year. Students can pursue the degree at their pace, and can register for one or up to three courses per semester. Each course is delivered one at a time over four weeks, and the program can be completed in as quickly as 20 months.
The program-opening residency features a leadership course, networking and team building opportunities, professional development workshops, and special events.
As Chandler sees it, the overlap between the two industries is “larger than people think,” and necessitates a foundational business education.
“I’ve seen surgeons without business training stand up in meetings, and say they need new equipment for one reason or another,” Chandler said. “And when they are asked, ‘How do you suggest we pay for that,’ the surgeon can’t make a business argument.
“Then, I’ve seen others who say, ‘If you double throughput through our department, the piece of equipment would pay for itself in X amount of months.’ Now, all of a sudden, the surgeon has the CEO’s ear and can get what he or she wants. And that’s just a small sampling of what a business education can do for a medical professional.”
A dual-degree program, according to Chandler, gives students the skills, vocabulary and applicable training to succeed in both arenas following attainment of their degrees. In her leadership position with AAMP, Chandler said she has come into contact with a wide array of scholars who were thankful for the joint education, executives who wished they’d had it, and a small subset of those who don’t see the value in it.
“I once met a surgeon who was in charge of a $6 billion budget and had absolutely no business training,” she said. “In what other industry would someone be tasked with managing a budget of that size and have no business training? That’s the current state of the healthcare industry.”
Vaccaro, the orthopaedic surgeon and Rothman Institute president, said he did not want to be left behind within his evolving field. Pursuing an Online MBA at Fox allowed him to supplement his medical know-how with the ability to, in his words, “speak the language” of the business community.”
“I’m a much-better leader today because of Fox’s program,” Vaccaro said. He earned an MBA, he said, “to run a healthcare system, to improve its quality, and to make it more accessible and affordable. We have to start to control the healthcare system, and that’s what a business education can do for someone like me.”
Learn more about the Fox Online MBA program.
I’m sitting in the middle of the dining area at the Temple University Main Campus location of honeygrow—the health-forward, fast-casual, customizable salad and stir-fry restaurant—strapped into a Google Daydream VR headset. In reality, I’m swiveling wildly and waving my arms like a lunatic. In virtual reality, I’m moving ingredients around—a cartoon chicken, an oinking pig, and a cheese wheel—to various shelves inside a walk-in refrigerator. It’s fun. I’m also learning quite a bit about food safety regulations.
This is one of the scenes in the VR experience honeygrow uses to onboard new employees. Created in collaboration with the Philadelphia-based experiential art shop Klip Collective, it’s the latest tech-savvy move from the company founded by CEO Justin Rosenberg, MBA ’09. When Rosenberg developed the business plan for honeygrow while studying at the Fox School, tech was an essential component, namely the automated kiosks that simplify the ordering process while creating a uniquely interactive experience for customers.
Honeygrow opened in 2012 and now has 23 locations in nine cities, including New York, Chicago, and Boston. Since honeygrow is constantly onboarding new employees, it wanted to develop an innovative, efficient way to teach newbies the ropes. Kyle Brown, honeygrow’s director of operations, estimates that about 100 people will take the VR training each year. He claims turnover has already dropped and employees are earning required training certifications at a significantly higher rate.
“Technology is not a silver bullet to stand out, but rather an operational enhancement to better streamline the experience for both guests and team members.” – Justin Rosenberg, founder and CEO of honeygrow
The first thing I see once jacked into the VR experience is Rosenberg welcoming me to honeygrow. Next I observe employees as they prepare menu items on the salad and noodle line. Then I’m thrown into the interactive walk-in exercise. I learn all about how raw pork and raw beef should not be stored together. I also witness an employee providing fantastic service to customers in a virtually crowded honeygrow dining room.
Virtual reality is a buzzing topic in the news, so using this technology in an inventive way has earned honeygrow attention from publications like Wired, The Washington Post, and Entrepreneur. In addition to optimizing new employee training and relations, it elevates the honeygrow brand by showing how much they value experimenting with new technology. And honeygrow’s success in virtual reality is raising the real bar—months after announcing its VR strategy, major companies like Kentucky Fried Chicken have jumped onboard to do the same.
“Technology is not a silver bullet to stand out, but rather an operational enhancement to better streamline the experience for both guests and team members,” explains Rosenberg. “It’s critical to be constantly searching for ways to thoughtfully and purposefully be better than our competition. And we love to figure out ways to be better than we were yesterday.”
Learn more about Fox School MBA programs.
When Ariell Johnson, BBA ’05, was a kid growing up in Baltimore in the 1980s she cut comics out of newspapers, glued them to construction paper, and tried to sell them.
Back then, there was no way of knowing she’d one day open a comic book shop, Amalgam Comics & Coffeehouse, in Philadelphia. Or that Ira Glass would interview her there for an episode of “This American Life.” Or that MacArthur Fellow Ta-Nehisi Coates and Civil Rights Movement icon and Congressman John Lewis—both of whom have recently been involved in comics, with the Black Panther series and March, respectively—would visit and stroll Amalgam’s shelves. But even as a kid, Johnson was a gifted entrepreneur and her family knew she was destined for something amazing.
“I always marched to my own drum and I was always business-minded,” recalls Johnson. “My mom would joke that she’d never have to worry about me being broke because I’m a hustler. I had a very crafty grandma who taught me how to knit and crochet and embroider. And anything I learned how to do, I’d try to make money from it. I would even make things out of Play-Doh and sell them. I’ve always been entrepreneurial.”
When Johnson moved to Philadelphia to attend Temple University, she initially wanted to study dance. But her sister, an actuary, convinced her to major in accounting at the Fox School. After graduating in 2005, she briefly worked in retail and as a bookkeeper for a nonprofit and a local community newspaper. She considered becoming a certified public accountant, but the thrill was gone.
“I enjoy accounting,” she explains, “but I couldn’t do it all day, everyday. There’s a part of me that loves sitting and staring at spreadsheets, but I need a creative aspect to my work.”
Johnson, while a student at the Fox School, had the idea of opening a comic book shop. She’d fallen in love with comics after watching the X-Men cartoon in her youth—especially the character Storm—and she dove headfirst into Philly’s comic book scene. She became a regular at Fat Jacks Comicrypt. After scoring new books, she’d read them over hot chocolate at the nearby coffee shop, Crimson Moon.
“I loved nerding out in public,” she says, “and being at a coffee shop thumbing through a comic was really cool. When Crimson Moon closed, I had the idea for Amalgam. I didn’t have a place to go, so I thought it would be great if the comic book store were a coffee shop and a community space, too. That was the rough idea, but I was still in school then and not thinking about it too seriously. It was my pipedream.”
It took a terrible tragedy to push Johnson’s plan forward. When her mother died, it caused her to re-evaluate her life goals. She decided she needed to do something daring, something that would make her happy, and so she grabbed her dream and ran with it.
In December of 2015, Amalgam Comics & Coffeeshop opened its doors along the Frankford Arts Corridor in the Kensington neighborhood. The space is hip and fun, with exposed brick walls, high ceilings, industrial flourishes, colorful furniture, and thousands of comics. She knew it was wise to diversify, and so Amalgam includes a coffee shop where people can read and sip hot chocolate, just like Johnson did back in the day.
Amalgam is much more than just comics and a café. There are nightly events, including readings, workshops, signings, open mics, comedy shows, and book clubs. The program calendar at the store is already jam packed, and business is about to get even busier. Earlier this year, Amalgam was one of 33 projects chosen to win a prestigious Knight Foundation grant. The project? Creating Amalgam University.
“It’ll allow us to have dedicated, enhanced space for programming,” Johnson says about the grant. “Our hope is to create a multipurpose room and to provide affordable comic book education, including writing, penciling, coloring, and professional development, such as how to pitch comics and put together a portfolio. We’ll especially be targeting underrepresented groups, including people of color, women, and people from the LGTBQ community.”
It’s been an exceptionally busy first two years. Johnson has juggled running the shop, managing nine employees, expanding the business and programming, and fulfilling dozens of interview requests from the press. In addition to being interviewed by Glass, she has been featured in articles by NPR, The Philadelphia Inquirer, CNN, and The New York Times. One question everyone asks her is when she’s opening another store.
“I’m making sure this one’s sustainable before I think about opening a new one,” she laughs. “We’re still a very small business, so I’m watching everything that’s going out and coming in, and if I know the store’s going to be quiet, I’ll work a shift by myself. We’re expanding so fast, but when I first saw this building, I knew immediately I wanted to turn it into an educational space. I had all these ideas, but I never dreamed we’d be able to do them so quickly.”
“And now it’s all happening.”
What Ariell’s Reading
Godshaper, by Simon Spurrier and Jonas Goonface
“It takes place in a world where the rules that govern science and technology stop working, so there are no modern conveniences. Instead, everyone has their own personal god that fulfills what technology used to. The class of people capable of shaping gods are godless themselves, and live as vagabonds, so there are interesting parallels with current events, mainly discussions about immigrant workers.”
Frostbite, by Joshua Williamson and Jason Shawn Alexander
“It’s a post-apocalyptic world where scientists were trying to fix global warming but they messed up and froze the world. The new currency’s heat, and frostbite is this highly contagious disease where people turn to ice. To reduce chances of spreading it, they have to burn entire cities down. It’s interesting because there are still people denying climate change today, and who knows where we’ll be in 20 years.”