This Sunday, March 17th is the one day of the year that everyone can experience the Luck of the Irish. Many people celebrate the holiday in different ways, such as cooking up some corned beef and cabbage, going to parades, and playing St. Patrick’s Day themed games.

At the Fox School of Business, we love the opportunity to eat, drink and support alumni at the same time. Create your own “Temple Made Bar Crawl” or pop by any of these alumni-owned businesses this St. Patrick’s Day!

Love City Brewing Company

The view from outside Love City Brewing Company

Melissa Walter, EDU ‘11, met her future husband and business partner over a keg of beer at the friend’s New Year’s Eve party. As their love grew, so did their interest in brewing craft beer. The story of Love City can be summed up in nine simple words: “Love for each other, for craft beer, for Philadelphia.” They have 15+ beers to choose from, as well as a host of signature cocktails, wine and cider. The bar often hosts local food trucks like 2 Street Sammies, Ole Tapas and more.

Charlie was a sinner. & Bar Bombon

If you are looking to spend Paddy’s Day in a classy joint drinking cocktails and munching on vegan food, look no further than Charlie was a sinner. or Bar Bombon, owned by Nicole Marquis, TFMA ’05.

Charlie was a sinner. is an all vegan Midtown Village bar with small plates and strong drinks. The dark, moody bar is great for a date or small get together. This is not your typical bar to celebrate St. Patrick’s Day, but for some, that could be its allure.

For a bit of holiday cultural fusion, stop by Bar Bombon, a vegan Puerto Rican spot serving arepas, tacos, empanadas and more. Even if the weather is cold, drinking a salted grapefruit margarita or a Hotel Nacional De Cube (white rum, apricot liqueur, pineapple and lemon) you will feel like you could step out of the bar and onto a beach.

Victory Brewing Company

Victory Brewing beers

Friends from fifth-grade and beyond, Ron Barchet and Bill Covaleski, TYL ‘85, used their shared love of beer to open their own brewery in Downingtown, PA. Victory Brewing can be found at their 300-seat brewery in Downingtown, Parkesburg, Kennett Square and in retail stores across the tri-state area and beyond. So, even if you plan to stay home and hang with friends on Sunday, you can pick up a six-pack of Victory Brewing beer.

No matter what vibe you are going for to celebrate St. Patrick’s Day this year, there is a bar or a beer to fit the bill and support the Temple University community at the same time.

It’s the moment every woman dreads: A routine breast self-examination during an otherwise relaxing shower ends in the panic-inducing discovery of a lump.

Often, what happens next is a long, harrowing journey through a combination of biopsies, surgery, chemotherapy, and radiation. While it’s true that, thanks to advancements in screening and treatment, more and more women survive breast cancer, it’s also true that 80 percent of breast cancer cases have already advanced to an invasive stage at the time of diagnosis.

Today, just 20 percent of breast cancers are identified at the earliest stage, when treatment is most effective and the five-year survivorship rate hovers near 100 percent.

Carlos Barrero, MD, and Oscar Perez-Leal, MD, assistant professors in the Pharmaceutical Sciences Department at Temple University’s School of Pharmacy, wants to change all that. “I believe we can invert those numbers so we’re discovering 80 percent of breast cancers at the very earliest stage,” he says.  

The research Barrero and Perez-Leal are conducting may represent a major breakthrough in breast cancer screening. Their work could lead to a simple routine blood test that detects breast cancer sooner than ever before for more women. To do this, Barrero and Perez-Leal are working on identifying a set of biomarkers for breast cancer, a specific signature of early-stage breast cancer detectable in a blood sample.

Their work on this project received funding through the Office for the Vice President of Research’s Targeted Grant Program, and the team is currently in the process of securing additional funding from the National Institutes for Health, and the National Cancer Institute. Perez-Leal is also using the knowledge gleaned from his master’s degree from the Fox School’s Innovation Management & Entrepreneurship program to turn the idea into a feasible product.

Though mammograms are a recommended cancer screening for women age 40 and older, only 65 percent of women over 40 have had one in the past two years, according to the Centers for Disease Control.

“Many women avoid mammograms because they can be uncomfortable, and because of the hassle of needing to make a separate appointment. If screening for early-stage breast cancer became a part of routine blood work, more women would be screened regularly,” says Barrero. That would likely result in more early diagnoses, more effective treatment, and ultimately more long-term cancer survivors.

Through systems biology, advances in mass spectrometry technology that allow the detection of very low concentration of proteins and metabolites, and the availability of large public datasets from thousands of breast cancer tumors, Barrero and Perez-Leal can move this cutting-edge work forward. “Most research of this kind starts with analyzing the blood sample. We start by analyzing the data,” says Perez-Leal. It’s a fresh approach to a longstanding problem.

The researchers start by looking for specific proteins secreted by breast cancer tumor cells across many thousands of samples drawn from breast cancer tumors. The team is searching for a signature set of proteins that can be detected in very low amounts. A vast data set and formidable computing power are essential for finding the precise biomarkers that could, in five to 10 years, lead to the blood test. Recently upgraded mass spectrometry equipment at Temple’s School of Pharmacy allows him to carry out this innovative research.   

The promise of this research extends even beyond the hopes of early detection into the possibility of new, more effective medicines to battle breast cancer. Going forward, biomarkers are likely to be an increasingly hot topic for those in the pharmaceutical industry, which represents a significant part of the U.S. economy. Biomarkers such as these are often used as a reference point in drug development; when the biomarkers diminish or disappear in blood tests, it’s evidence that the new drug is working.

Current treatments for breast cancer are effective, but they come with their own health risks and side effects, some of which lead to different health challenges years after patients have recovered from cancer. The identification of these biomarkers would also mean that, in addition to early intervention, a breast cancer patient could get a form of personalized medicine, which is another area of potential business growth for the pharmaceutical industry. For patients, that might mean fewer side effects and complications down the line.

“It’s rare to find a scientist with a business background,” says Perez-Leal. He praises the Innovation Management and Entrepreneurship program with helping him take an idea, establish a business plan, and pitch to investors. “The research community should continue to focus on finding solutions and products to real problems.”

Clearly, breast cancer is a real problem, as the most common cancer among women: one in eight will face a diagnosis in her lifetime. But if Barrero and Perez-Leal succeed, it will be a game-changing advance. Many more women will be diagnosed in cancer’s earliest stages, receive more personalized treatment, overcome the disease, and lead long and healthy lives.

This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.

Members of the EMBA Beijing cohort

 

In late 2018, 26 of China’s top business executives came together in Beijing from Shanghai, Shenzhen and other popular cities to celebrate the Fox School of Business’ first cohort of the Executive MBA program in China.

The Fox EMBA was developed for business professionals looking to expand their knowledge and enhance their careers. The program consists of market-driven courses and hands-on learning experiences delivered by world-class and award-winning business leaders and faculty members. To help support the global business community, the Fox School entered into a dual-degree partnership with Renmin University. The Beijing cohort includes students with a myriad of backgrounds, both professionally and demographically. Fox School professors based in Philadelphia travel to Beijing host one class per month at Renmin University facilities.

During their opening ceremony, Professor Jason Cheng Jiang, International EMBA program faculty assistant director, provided insight into who the Fox School is, and played a short film to introduce students to the city of Philadelphia.

The first three-day course, taught by Professor Cheng Jiang, was Statistical Analysis for Management. The professor used real-world examples and practical business problems to demystify what can be a complex, obscure topic.

When the group returned to class last month, Professor Roger Kashlak visited the group to teach Contemporary Corporate Strategy, which encouraged students to focus on interaction and discussion in the boardroom and beyond. Students were divided into presentation and discussion groups, where collaboration was key.  

“The program has set up a platform for us to communicate and learn from each other,” says EMBA student Yan Cheng. “Through classroom discussions, we can share other people’s management experience. That way, everyone’s knowledge base has been enriched.”

Interested in finding out how the program can help you achieve your goals? Click here to learn more about the EMBA program.

There are two types of neighbors in a social network: the ones you know directly, and the ones your friends know. Research has shown that direct peers have a significant influence on social networks, from joining Facebook to subscribing to Netflix. Yet indirect neighbors—those with whom you have a mutual friend, but do not interact directly—can also affect behaviors.

“People want to know what others think of them,” says Paul A. Pavlou, senior associate dean of research and professor of management information systems at the Fox School, “especially those in similar positions. In order not to lose influence, an individual would eventually make the same judgment and same decision as his peers.”

Pavlou, alongside co-researchers Bin Zhang of the University of Arizona and Ramayya Krishnan of Carnegie Mellon University, studied how direct and indirect peers influence groups by using Caller Ring Back Tones (CRBT) adoption in Asian cellphone markets, in their paper published in Information Systems Research last year. In analyzing 200 million calls from 1.4 million users, the researchers overcame statistical and computational challenges of the immense dataset by using subpopulations of 200 or 500 people, each group its own network of friends.

The researchers found that, in the larger group, indirect peer influence has a significant positive effect. In the case of CRBTs, a caller’s knowledge of her acquaintances’ use of ringback tones encourage her to be “on-trend” and thus adopt the same behavior. Yet in a smaller group, a caller has a greater desire for individuality, resulting in a decision not to adopt.

This study sheds more light on the complicated, large-scale networks that exist today. By understanding how peer influence works with both direct and indirect neighbors, businesses can learn the best strategies for things like product diffusion, content creation, and software adoption within social networks. “If businesses want to trigger higher adoption rates, then for smaller groups, they only need to focus on individuals with many direct connections,” says Pavlou. “While in for larger groups, they should not only focus on popular individuals but also those who have many common friends.”

This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.

Glenn Booraem, BBA ’89

Glenn Booraem, BBA ’89, leads the Investment Stewardship team at Vanguard, voting for more than $5.5 trillion worth of investments and engaging with more than 700 different companies last year.

Booraem returned to the Fox School Feb. 5 as a one-day Executive in Residence. Shortly after arriving on campus, Booraem was a guest lecturer in a classroom with Professor Lalitha Naveen and several PhD students from the Accounting, Finance and Strategy departments. He also met with administrators, faculty and staff and attended a Translational Research Seminar in the new executive conference room at 1810 Liacouras Walk.

Since 2001, Booraem has led Vanguard’s investment stewardship efforts. He is involved in several industry initiatives, including the Investor Stewardship Group, the Investor Advisory Group for the Sustainability Accounting Standards Board and is a frequent speaker on corporate governance matters.

He has been named to the National Association of Corporate Directors’ Directorship 100 list every year since 2010 and is considered one of the most influential people in corporate governance.

Board Governance

As the investment stewardship officer at Vanguard, Booraem is an expert in board governance and how it aligns with long-term value for organizations. Booraem explained that the majority of Vanguard investments are index funds, and so Vanguard buys shares in all the companies listed in a fund, such as the S&P 500, the Russell 500 or the FTSE 200. As a result, Vanguard holds shares in more than 13,000 companies around the world on behalf of 20 million clients who have invested $5.5 trillion through the firm.

“Because we are going to own all of those companies we want to make sure they are run well in the long-term interests of their owners,” Booraem says. “That really starts with the board of directors. The board of directors is the group that works for us as shareholders to select management. They hire and fire the CEO, they oversee management and they incentivize management through compensation.”

Vanguard has three ways it influences board governance and corporate management to ensure they are aligned with creating long-term value for investors. Booraem explained:

Voting 

First, they are the proxy vote on all the shares their investors hold. At annual board meetings, the stewardship team votes on all the items on the ballot for a given company.

“We’ve got a really simple mission, to take a stand for all investors, treat them fairly and give them the best chance for investment success,” Booraem says. “From a governance standpoint, taking a stand for all investors by using our voice and our vote to support better governance of companies we believe adds value and that gives our clients the best chance for investment success.”

Engagement 

When Vanguard has questions or concerns with a particular company, Booraem or another member of the team will approach the board or management for a one-to-one conversation. Vanguard engages with a company when there is an item on the ballot that they are concerned with, or if there is a crisis such as a data breach or a scandal involving management or executives.

“Having the opportunity to talk to management or the board gives us the ability to wander into the shades of gray,” Booraem says. “We have black and white opportunity on the ballot but engagement gives us the opportunity to steer our discussion in the right direction.”

Ownership

The third form of influence the stewardship team has is through regular interaction with the board and management teams of companies.

“We expect to largely, by virtue of the index funds, practically be a permanent owner of the stock over the long term,” Booraem says. “If we see gaps in their board composition, or if they have difficulty articulating how their capabilities are aligned with long-term strategy, that gives us an opportunity to say, ‘your shareholders should better understand the linkage between what you are doing on the governance side and long-term value.’”

What are index funds?

Index funds are a form of mutual funds. Mutual funds are money pooled together by a group to invest in stocks, bonds or other securities, and controlled by a manager. An index fund is a mutual fund with a portfolio of securities designed to match the components of a market index, such as Standard & Poor’s 500 Index. The purpose is to provide broad market exposure with low operating costs and relatively few changes in the portfolio.

A self-described “octopus woman,” Rakia Reynolds, BBA ‘01,  is a mother, wife, entrepreneur, strategist, storyteller, marketer and fashionista, often all at once.

Fox Go Getter Rakia Reynolds

Performing this work-life balancing act and re-defining what it means to work for herself has been a learning experience for Reynolds. When she is not caring for her family, Reynolds is running her public relations agency, Skai Blue Media, which is based in Philadelphia. Working with brands like Comcast NBCUniversal, Dell, the Home Shopping Network (HSN), United By Blue, Ted Baker and others including Serena Williams’ clothing brand, is not exhausting for Reynolds. It’s invigorating her.

“The most successful people are the ones who find the secret sauce where work doesn’t feel like work,” says Reynolds in a 2017 interview with Marie Claire. “You wake up before your alarm goes off. You know the elevator pitch of your company without having to practice. You know what your career path is if you find yourself thinking about it at night.”

In addition to her role as founder and CEO of Skai Blue Media, she is currently serving as the face of Small Business for Dell, speaking at conferences and online about the entrepreneurial spirit and innovation in small business technology. Reynolds also currently serves as the president of the Philadelphia chapter of Women in Film & Television and the event’s chair of the National Association of Multi-Ethnicity in Communications.

She makes it a habit to give advice to aspiring entrepreneurs and students. Her top recommendation is to build a trusted circle, or team, to lean on. She calls it a “FriendTor” advisory board. FriendTor is a term coined by her former chief of staff, Almaz Crowe. “These people are your unpaid trusted source for honest feedback and confidants for tough decisions ranging from how to be decisive in your decision-making to how to pick the right investor. They’re those who will help you to find your true north when things look like they are going south,” she explains. Reynold’s credits her FriendTors and her family for making her success a possibility.

Reynolds will not stop until she makes each and every one of her dreams a reality. “I want everything,” Reynolds says. “And I really don’t let anything stop me when it comes to having everything, because I really believe that that’s an attainable goal.”

This is what makes Rakia Reynolds a Go-Getter. Read more about her and the other Fox School of Business Go Getters by clicking here.

How much is a hashtag worth to you?

This simple symbol has become ubiquitous across many social media platforms. Started in August 2007, the hashtag, also known as the pound (#) sign, was officially adopted by Twitter in 2009 as a way to group conversations and aggregate similar themes. Now, having spread to sites like Instagram, Facebook, LinkedIn, and Pinterest, the hashtag has become a key element of many companies’ social media strategies. With that pervasiveness comes power—and pitfalls.

“Creating an original hashtag gives a firm control over a specific social media space,” says Subodha Kumar, professor of Marketing and Supply Chain Management at the Fox School. Businesses can use this tool to increase recognition of their brand, generate buzz, and expand their audiences.

Yet creating a hashtag does not automatically mean the company owns it, says Kumar. Hashtags are susceptible to hijacking, in which competitors or consumers use the hashtag for unofficial messaging—like when McDonald’s attempted to generate positive publicity with #McDStories but instead received thousands of complaints about the fast food chain.

So, how can a company protect its social media reputation? For some, the answer lies in trademarking.

“The trademark protection of hashtags can increase consumer confidence,” says Kumar. Since the U.S. Patent and Trademark Office began allowing hashtags to be registered trademarks in 2013, more and more companies are protecting their intellectual social media property. In 2015, nearly 1,400 hashtags were submitted in trademark applications. “It prevents other competitors from using similar hashtags to mislead consumers.”

However, trademarks may come with a price. “Trademarking a hashtag may prevent or restrict its use,” Kumar says. The successful spread of a hashtag lies in its ability to be used by anyone, connecting millions of Twitter threads and Instagram photos into one conversation. By trademarking, companies could be stifling this kind of organic engagement.

Little research has been done to understand whether a trademarked hashtag makes a firm’s social media audience more or less engaging. Kumar, along with Naveen Kumar of the University of Memphis and Liangfei Qiu of the University of Florida, wanted to know: does trademarking a hashtag defeat its original purpose?

Kumar and his co-authors investigated the tension in these two opposing sides—the organic nature of a hashtag and the restrictive nature of a trademark—in their paper, “A Hashtag is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags.”

The researchers compared firm-level tweet data from 102 companies, split between a “treated” group of companies who had trademarked a hashtag between 2014 and 2017 and a “control” group of similar firms. The study compared tweets from before and after the hashtag’s trademark approval, analyzing the level of engagement through likes, comments, and tweets, as well as the linguistic content of the tweet, including its emotions, tone, and style.

Based on this study, Kumar and his colleagues discovered some key factors of making a trademarked hashtag work for a company:

1. Companies that trademark hashtags have higher social media engagement.

This study is the first to identify that trademarking hashtags can improve firms’ engagement with its audiences on social media—though the effects have varying levels of intensity for different types of firms and social strategies. “Trademarking a hashtag can increase the number of retweets by 27 percent,” says Kumar, “which is a considerable amount.”

Yet firms can not trademark hashtags arbitrarily. The U.S. Patent and Trademark Office treats hashtags like any other trademark: in order to be approved, the company needs to prove that the hashtag is a key part of the firm’s identity and that trademarking works in the consumers’ favor by preventing or reducing confusion.

2. Trademarking hashtags works better for smaller, less popular companies with fewer Twitter followers.

While the study demonstrates that trademarking increases social media engagement, Kumar and his colleagues investigated how this effect varies among different types of firms. After comparing the companies in the top and bottom percentiles in terms of Twitter followers, the researchers found that firms with fewer Twitter followers had more significant increases in their engagement after trademarking hashtags than companies with larger followings.

Kumar hypothesizes that small companies see larger positive effects because fewer consumers are aware of their brands and products. “Without trademark protection, other competitors can easily use similar hashtags to mislead consumers,” he says. “In contrast, for popular firms with more Twitter followers, it is more difficult to mislead consumers, even in the absence of trademark protections.”

3. Writing styles are more important to firms that use trademarked hashtags.

The researchers also studied how companies used language in their social media strategies to understand the key drivers that cause trademarking hashtags to increase engagement. “This is based on the assumption that the way that people use words reflect how they think,” says Kumar. For example, using pronouns can reflect a self-centered focus, or using prepositions and conjunctions can indicate more nuanced thinking.

The study found that when hashtags are trademarked, a firm’s writing style becomes more important to its social media engagement. “People tend to like a more narrative and informal writing style in tweets,” Kumar says. The researchers saw that more positive, colloquial, and confident writing increase retweeting by up to 10 percent.

4. Effects of increased social media engagement last longer when hashtags are trademarked.

Recognizing that trademarking is a lengthy and expensive process, the researchers sought to discover whether the increased engagement lasted in the long term.

“Before trademarking hashtags, writing more tweets with desirable linguistic styles has only a contemporaneous effect,” says Kumar, meaning that the tweets’ increase in engagement was immediate, but dropped off quickly. After one month, it was no longer significant. “Trademarking hashtags makes things different,” Kumar says. After trademarking, the researchers found that the effects of increased engagement were still happening a month later.

Based on their research, Kumar and his colleagues believe that, especially for smaller companies with fewer followers, trademarking their intellectual social property, like hashtags, is a worthwhile investment. However, to get the maximum bang for your buck, Kumar suggests that companies consider the longevity of their chosen hashtag.

Social media can be fleeting, so invest wisely.

This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.

Throughout the month of February, the Fox School of Business is highlighting the voices and businesses of esteemed entrepreneurs, executives, volunteers and more. These talented professionals are striving to make the world a more diverse, inclusive and accessible place for future generations.

Since joining the National Association of Black Accountants (NABA) as an undergraduate student at the Fox School, Tamika Boateng, BBA ’06, made the organization’s motto, “Lifting As We Climb” her personal mission. Studying asset management and risk, Boateng became passionate about helping others while on her personal journey. Along with helping others in her undergraduate class, Boateng mentored a young woman in Big Brothers Big Sisters, and through networking found a personal mentor of her own.

“My mentee helped immerse me in Philly culture and showed me so much of what the city has to offer,” she explains. “During that time we also spoke about our lives and shared experiences. We helped each other grow and learned so much from one another.”

Today, Boateng is a management consultant for financial services at PricewaterhouseCoopers and is a board member for Settlement Music School, one of the largest and oldest community schools of the arts in the U.S. The organization offers instruction in music and the arts to children and adults, regardless of age, background, ability or economic circumstances.  

She has over 13 years of experience in the financial services industry. Prior to joining PwC, Tamika served the Global Head of Bank Strategy and Relations at Vanguard. She has led global teams and had oversight of globally significant investment banks in Canada, Europe, Australia and Hong Kong. Tamika has extensive experience in investment platforms, strategy, risk and transformational initiatives in custody, transfer agency, fund accounting, endowments, donor advised funds, institutional asset management, third party oversight and brokerage services.

After graduating from Temple, Boateng went on Drexel University to pursue a Masters of Business Administration in Finance and Innovation and The Wharton School at University of Pennsylvania for an Investment Management Analyst Certification.

“Being a student at the Fox school not only expanded my professional network and education, but it also helped me understand my passion. I learned how to harness and use my authenticity to navigate any situation,” says Boateng.

“People are funny about money,” said Corinne O’Connell, the CEO of Habitat for Humanity Philadelphia.

On November 3rd, 2018, Fox Board Fellows hosted a workshop to address the struggles of nonprofit fundraising.

As the featured guest speaker, O’Connell brought her twenty plus years of experience in the field of fundraising to share with the MBA students by presenting her strategic thought process when asking for donations.

O’Connell presenting her opening remarks, and a picture of her and the child that inspired her to commit to the nonprofit community.

“The nonprofit world is being challenged,” said Ellen Marshall. As an advisor for Fox Management Consulting and Strategic Clarity Advisors, Marshall has been working in the nonprofit realm for over twenty years, and attended the workshop in order to better understand the Fox Board Fellows program.  “For nonprofits to meet the growing needs and address this massive game-changing changes, it can’t be like it was back in the day.”

One of the most pressing obstacles when managing a nonprofit is maintaining financial stability. Money is a very sensitive issue, which makes it especially difficult for board directors when asking for donations and allocations from individuals and large organizations. In addressing this issue, and reinvigorating the purpose of the nonprofit’s endeavor, O’Connell spoke about how she manages to keep her purpose clear and strong while persuading potential donors to believe in her cause.

Her nonprofit Habitat for Humanity Philadelphia was established in 1985 as an independently chartered branch of Habitat for Humanity International, the largest home building nonprofit organization in the world.

Graduate Student members enrolled in the Fox Board Fellows program attentively listening to O’Connell’s advice

“There is never enough money, and there is entirely too much need,” O’Connell said. “To put that need into context, 800 people call us a month. 800 people. We’re right now building 12 houses a year and repairing 100.”

As a member of the board for a nonprofit, fiscal responsibility is central to managing a successful organization, because nonprofits aren’t in business for monetary profit, they fundraise for a cause.

As CEO, O’Connell spends about half of her time asking donors for monetary support. The concept of fundraising is central to the survival of not for profit organizations, allowing them to fully provide for their community.

In her explanation of how to successfully fundraise, O’Connell emphasized the importance of maintaining existing relationships in order to foster strong donor loyalty. She asserted that, for most people, numbers and statistics are not convincing enough to connect them to the cause. There needs to be an underlying purpose that the potential donor can connect to, a cause that they can identify with, reflected in their own lives.

Ellen Marshall attended the meeting to learn more about the Fox Board Fellows program and to understand how to better fundraise for a nonprofit

“You know what works? Empathy,” O’Connell said. “You gotta make a connection with people, you gotta create empathy, and you have to have people feel and know that they are empowered and that their gift counts.”

To create these connections, she suggested treating any kind of support with the same level of gratitude as with a large six figure donation. Empathy is the reason people will care about a nonprofit’s cause. “The why. That is why people give,” O’Connell said. “Start with the why, and it’s a personal thing.”

O’Connell’s speech heavily focused on the necessity to create interpersonal connections and build a relationship with the potential donor, in which effective communication and having a strong sense of the organization’s purpose will lead to success.

“She presents Habitat in such a way where she hones it down and says this is how you can help, by supporting this organization and talking about the breadth and depth of what they do, not just that they do it,” Marshall said about O’Connell’s presentation. “Telling that story and talking about what it means to have a passion or drive simplifies that complexity and helps people understand that they can act.”

For more stories and news, follow the Fox School on LinkedIn, Twitter, Facebook, and Instagram.

This is one of the most common questions that people considering a DBA ask, after “What is a DBA?” We asked alumni and current students in the Fox School’s Executive Doctorate in Business Administration program to share why they believe the Fox DBA was the right choice for them.

Become An Expert

Jim Smith, Jr.

With many years of work experience, most people may feel like they are an expert in their fields. With the Fox DBA program, however, students have the opportunity to back up their experience with data.

Jim Smith, Jr., CSP, is a full-time entrepreneur, motivational speaker and author while also a student in the Fox DBA program. “In my line of work as a perceived expert, I wanted to enhance my credibility,” he says. As he prepares to defend his dissertation this spring, he notes that the program has broadened and sharpened his view in his area of expertise.

“By now having the scholarly perspective, I can bring in the research, I can bring in the numbers, I can bring in the studies and I can bring in both historical and current viewpoints,” he says. “It’s not just my opinion. I balance my delivery by speaking as a scholar, a researcher and a practitioner.”

Distinguish Yourself

Maggie Jordan

Finding the right opportunity can be daunting, even as a high-level executive. Most job markets are extremely competitive and many people are looking for a way to distinguish themselves from the crowd of qualified applicants.

Maggie Jordan, DBA ’18, said it was tough for her to attract attention as an adjunct professor when she moved from New York to Pennsylvania. The Fox DBA allowed her to stand out from the crowd in a unique way. “Before I had the corporate experience, but not the degree,” she says. “Now, I have both.”

“I found that having the blend of experience as well as the doctorate was a magic combination to get attention.” With the Fox DBA, Maggie was able to move from a marketing role in the pharmaceutical industry and become a visiting assistant professor at Lehigh University, which she does in addition to leveraging her expertise as a consultant and adjunct professor at the Fox School.

Gain Credentials to Do More

Tamara Schwartz

Others might find that the DBA opens doors in ways that they never had thought of before. Tammy Schwartz, a current DBA student who is also defending her dissertation this spring, retired from the U.S. Air Force and was looking for new opportunities outside of the defense industry.

“Despite the fact that I was working in cyber,” she says, “I couldn’t break into another industry, so I needed to reinvent myself. I thought a new degree would give me new contacts and new ideas.”

Tammy hadn’t known exactly what she wanted to do after the DBA program. However, she found that she loved to learn, research and—surprisingly—teach. “I now have a tenure-track position at the York College of Pennsylvania, and I found my new calling in teaching,” she says. “The research keeps me really intellectually engaged and constantly learning. I never would have imagined that I would have become a college professor in my second act.”

Build a Network

In addition to the skills and knowledge that the Fox DBA program teaches, many students find that one of the most valuable aspects of the program is their cohort.

Sandi Webster

“In my class, we had students from a plethora of industries,” says Sandi Webster, DBA ’18. “I’m coming from financial services and telecom, but someone from healthcare or education might see a topic in a different way.”

These varying viewpoints can provide unique ways of looking at problems that you may not have considered before. Thanks to the Fox DBA program, says Sandi, “I think more broadly now.” The network does not end in the classroom; Fox DBA alumni leverage their relationships in current industries, career changes and life-long learning.  

The Fox DBA program may not be for everyone. But for those who are looking to augment their area of expertise, distinguish themselves from the crowd, build a network of motivated individuals, and gain credentials to do more, the Fox School can give you the tools you need to grow yourself and your career.

“I’ve been pushed, I’ve been stretched. I’ve been in my discomfort zone a lot,” says Jim. “But it’s like anything—if you’re not being stretched, you’re not growing.”

Learn more and apply to the Fox DBA program.

To swipe or not to swipe?

Online dating has come a long way since the days of OKCupid in the early aughts. Today, phrases like “Tinder date” have become part of society’s lexicon, and we have stopped buying a stranger a drink in a bar and started double tapping an Instagram photo from home.

What is different today? Instead of logging into a dating site on a computer, romance seekers now have mobile apps at their fingertips.

JaeHwuen Jung, assistant professor of Management Information Systems (MIS) at the Fox School of Business, investigated the changing business behind online dating to learn why companies are spending more money on developing mobile applications instead of web platforms.

With apps like Tinder and Bumble, data scientists have a trove of unbiased data from which they can extract insights. “We are able to trace the actions of both parties,” says Jung. “We are able to see who is meeting who, what type of profiles they have, and [what] sort of messages they are exchanging.” This provides a unique opportunity for researchers to analyze data untainted from other collection processes, like simulated experiments.  

Jung says that dating is only one of many examples of how our phones have completely transformed the way in which we behave—and companies have caught on.

In his paper, “Love Unshackled: Identifying the Effect of Mobile App Adoption in Online Dating,” which has been recently accepted for publication at MIS Quarterly, Jung used the online dating world to identify three drivers of why users, and subsequently companies, are moving from web to mobile: ubiquity, impulsiveness, and disinhibition.

  • Ubiquity: the capacity of being everywhere, especially at the same time
  • Impulsiveness: having the power to be swayed by emotional or involuntary impulses
  • Disinhibition: a lack of restraint and disregard to social norms

With the ubiquity of smartphones, users are able to access mobile apps at any given time and location. Features like instant notifications, location sharing, and urgency factors, like Tinder’s daily allowance of five ‘Super Likes,’ have allowed users to stay constantly connected.

“We use our mobiles in the most personal locations, like our beds and bathrooms,” says Jung. For some, their phones may seem surgically attached to their hands.

With phones constantly by their sides, people more readily give in to their impulses, reacting to their moods or thoughts instinctively. Users can respond to such feelingssuch as responding to a flirtatious message or liking a post—without a second thought.

“We found that [mobile platforms] change users’ daily lifestyle patterns,” says Jung. “Compared to those who use web platforms, mobile users have the luxury to log on earlier, later, and more frequently.”

When a sense of privacy is assumed, users feel more anonymous on mobile—and are thus less likely to follow social norms. This disinhibition creates higher levels of engagement on mobile devices, Jung found, as users were more likely to engage in actions that they were less likely to do outside of the app.

“We saw that replies and views of [profiles of people with] different races, education levels, and even height, became more apparent through mobile apps,” says Jung. “This has us questioning, can this [disinhibition] change viewpoints in real life?”

Like any business plan, owners try to keep customers coming back for more. These three key featuresubiquity, impulsiveness, and disinhibitionhelp companies keep users online every time they unlock their phones. With the convenience provided by apps, dating has become more successful for users and has benefited companies as well.

“If people leave happy,” Jung says, “they will bring more new customers [to the app.]”

With the surge of app monetization, developers are able to make 55% of their mobile revenue through video ads, display ads, and native ads, according to Business Insider. Mobile apps have become a win-win situation as more people choose to scroll on the go.

Jung’s paper is the first of its kind to examine the causal impact of companies’ mobile channels in addition to their web presence. What can we say? All’s fair in love, war, and big data.

This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.

Graduate gives family thumbs up at Fox School of Business winter graduation
Photo Credit: Jim Roese/Temple University

As the newest graduates of the Fox School of Business and School of Sport, Tourism and Hospitality Management (STHM) filed into Temple University’s Liacouras Center on Feb. 1, shouts of encouragement and congratulations from family and friends rang out. Over 500 graduates from across the two schools were conferred at the winter graduation this year.

The event represented both a turn of the page and a celebration of collective accomplishments for the school. Interim Dean Ronald Anderson delivered his first commencement address, discussing his experience and commitment to leading the school based on five guiding principles: quality outcomes, innovation, lasting impact, inspiring culture and integrity.

Photo Credit: Jim Roese/Temple University

“We have held you to the highest standards of integrity,” the Dean says, addressing the graduates. “We have exposed you to ever-evolving programs. Incorporated more and more technology. And we have created an inspiring culture.”

After Dean Anderson finished his remarks, he introduced the keynote speaker for the graduation, owner and CEO of MMCO Auto, Jerry Miller, DBA ’17. Miller has been in the automotive industry for over 37 years, and is an expert in market development, sales training, product development, automotive consulting and managerial training. He has served on the advisory board of Audi of America for seven years and acted as Chairman for two. He is also involved with Hopeworks ‘N Camden and Habitat for Humanity, and his humanitarian work stretched to projects in Malawi, Romania, Honduras and Guatemala.

Photo Credit: Jim Roese/Temple University

During his speech, Miller spoke about the complexity of success. He told students to think big, and to not be intimidated by failure. He used his careers ups and downs as an example that the thin line between success and failure is simply doing something right one last time.

“The journey of success has no clear finish line. It can be exhausting and lonely,” Miller says. “But it’s worth it.”

The student speaker for the winter graduation was Katherine Elizabeth Isbel. Kate is a marketing professional in the Philadelphia area with a passion for the tourism and hospitality industry. After she received her undergraduate degree from STHM t in 2012, Kate’s passion has supported her in various roles within the industry, including marketing jobs at the Philadelphia Convention Visitors Bureau and The Logan Hotel, and her present position at the Digital Communications Manager for Visit Bucks County.

Isbel spoke about the importance of finding support systems in family, friends and community. She advised that graduates take time after celebrating graduation to get to know themselves a bit better in order to discover passions and career paths.

“There is no right path as long as you are constantly choosing to improve,” Isbel says.

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Throughout the month of February, the Fox School of Business is highlighting the voices and businesses of black entrepreneurs, executives, volunteers and more. These talented professionals are striving to make the world a more diverse, inclusive and accessible place for future generations.

To balance his impressively extensive workload, Anthony Copeman, BBA ‘14, chooses to work smart. Since he was a student studying accounting at the Fox School of Business, Copeman has founded a non-profit, began working for the City of Philadelphia, and launched an animated financial literacy YouTube series aimed at millennials called $hares.

His non-profit, Backyard Business, was born while he was still working on his undergraduate degree at Temple. The mission of the organization was to empower inner city youth to create businesses that met the needs of their community. But then Copeman decided that, if he really wanted to make an impact and inspire youth to embrace entrepreneurship, he needed to practice what he preached.

As a result, Financial Lituation came to fruition in 2016. What started as an Instagram account filled with financial inspiration evolved into a one-on-one financial coaching program, and then a digital platform hosting online workshops. The Financial Lituation website describes their mission best:

“FINANCIAL LITUATION is millennial-infused, digital platform which focuses on helping you reinvent your finances and reimagine your freedom. We believe that your mindset is the primarily currency for building wealth, and money is second. We help you start the journey towards financial freedom through mindset, movement, money, and maintenance.”

To build on this vision, Copeman came up with the idea of $hares. The series teaches financial literacy in an accessible way for millennials that might not have had exposure to finance topics. “My desire for starting $hares was to offer a creative way to reach millennials and help them understand personal finance concepts,” he says. “Financial literacy isn’t taught in the classroom. That may be a good thing, because if it can’t be taught in a relevant way than it shouldn’t be taught at all. With $hares, I want to bridge that gap.”

With an unprecedented amount of student debt, a volatile financial future, as well as lower earnings, fewer assets and less wealth than generations past, it can be uncomfortable downright frightening for millennials to talk about finances. When reflecting on the impact that these ventures have had on his audience, particularly millennials and underrepresented groups, Copeman says that $hares creates a safe space for people to be open about their money experiences and goals.

“Our goal is not to preach money, but rather freedom,” Copeman explains. “And that’s why millennials who engage with our content feel comfortable sharing their stories. All of our animated characters are approachable and relatable to the everyday millennial.”

While the entrepreneurial spirit flows freely through Copeman, after completing a year and a half of national service with AmeriCorps from 2013 to 2015, he decided to continue on the path of helping others by becoming a civil servant with the the City of Philadelphia. He is currently working in family court, but is in the process of transitioning to a new position in financial services.

Looking to the future, Copeman is committed to scaling the impact of his various projects,  measuring the results, and trying new things. “I am constantly inspired by innovation and creativity. I’m always asking myself, ‘how can I leverage my passion and put my own creative spin on it?’”

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On Tuesday, January 29, 2019 the Fox Graduate Alumni Professional Development Council held their first meeting of the minds.

This group, spearheaded by the Center for Student Professional Development (CSPD), was established to create a space for the school and MS and MBA alumni to connect and come up with ways to enhance career services for Fox School of Business alumni.

“One of the goals here is to continue the network of like-minded individuals that was established during your time as graduate students,” said Meredith Okenquist, director of Alumni Career Services and Professional Development in the CSPD.

Members of the new Fox Graduate Alumni Professional Development Council make introductions

 

At the inaugural breakfast, the selected members met and exchanged ideas with Fox academic program directors, CSPD staff, and fellow alumni from Fox MS and MBA programs. They discussed the mission and strategic goals for future professional development initiatives in partnership with CSPD.

Additionally, the group brainstormed various ways to get involved with current students and alumni, including networking panels, feedback collaboration opportunities, virtual presentations, and mentoring sessions.

The CSPD graduate team is excited about this new development, which includes plans to gather with the advisory council each semester and to partner with key professional development stakeholders at Fox and throughout the Temple University community in Philadelphia and internationally.

“We are proud of the impact and difference we have made in the lives of students,” said Assistant Dean of Student Professional Development Corinne Snell. “Now we are ready to take the next step and move up the ladder to further assist the entire Fox school community.”

Interested in learning more about alumni from the Fox School? Check out our story on Kevin Hong, “Fox School Alumnus honored with AIS Early Career Award.” 

For more stories and news, follow the Fox School on LinkedIn, Twitter, Facebook and  Instagram.

Throughout the month of February, the Fox School of Business is highlighting the voices and businesses of black entrepreneurs, executives, volunteers and more. These talented professionals are striving to make the world a more diverse, inclusive and accessible place for future generations.

From his work as an assistant professor of Marketing at Howard University to co-founding the Our D.R.E.A.M Foundation, Dr. Johnny Graham, PhD ‘16, has made it his mission to give back to his hometown of Baltimore using his expertise and access.

In his role at Howard, Dr. Graham conducts research on brand management and teaches introductory courses on marketing management and marketing analytics. He received both his undergraduate degree and MBA at the University of Maryland-College Park, where he was a Banneker Key-Scholar and Dean’s Scholar. He then went on to earn a doctorate in marketing from the Fox School.

In addition to his esteemed status as a scholar, Graham is an experienced jazz musician and entrepreneur. He previously served as chief partner of his own strategic consulting firm, Graham & Peters LLC, which specialized in helping young professionals in their entrepreneurial pursuits.

During his time as a PhD student, he was inspired by working with the Philadelphia Future’s program and the ever-present desire to give back to Baltimore. He used that passion and partnered with his fellow entrepreneur and former college classmate Justin Peters to develop the philanthropic concept that would revolutionize their careers.

“Creating something that would be engaging, but also informative for young people was important to us,” he says. “We wanted to expose youth from our community to avenues of  economic opportunity, while also building their overall personal development and life skills.”

What started as an idea to organize a week-long youth entrepreneurship camp, in Baltimore evolved into Our D.R.E.A.M, a nonprofit organization aimed at entrepreneurship-based education for youth in underserved communities. Graham leverages his wide range of knowledge on business topics such as marketing research and strategy to establish the vision and program curriculums for Our D.R.E.A.M.

Through the organization’s cornerstone program, The Y.E.S. (Youth Entrepreneurship Startup) Program, Baltimore-based students learn basic business concepts and are given access to  resources to help them develop leadership and communications skills, and to fuel their entrepreneurial spirit. The program regularly features lectures and activities led by local entrepreneurs and business leaders.

Since its inception in 2015, the YES Program has served 70+ students from 30+
different schools across the Baltimore metro area.

In 2018, the Y.E.S Program partnered with the Mayor’s Office of Baltimore City for the Teen Biz Challenge, which resulted in 11 students receiving over $28,000 of business startup funding.

With the largest cohort in the program’s history and the Mayor’s Office partnership, the organization has gathered more momentum than ever before. Dr. Graham and the rest of the Our D.R.E.A.M team used their connections within the business world to provide
student participants with volunteers to help them further develop their business ideas.

“The students came up with so many brilliant, tangible ideas, a mobile smoothie stand, a reinvented toothbrush, a hygiene subscription-based service and so much more. They showed business ingenuity and intuitiveness that I certainly did not have when I was their age,” said Dr. Graham.

When Dr. Graham looks toward the future, his goals are to grow holistically as a business thought leader and academic, and to make even more impact in the classroom, in his field, and in his community.

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